BMW Takes Its EVs-from-China Plan Off the Burner

Steph Willems
by Steph Willems

Unlike another German automaker, BMW isn’t jumping into “electromobility” (gag) with both feet. There’s an element of restraint in the automaker’s electrification plans, unlike Volkswagen’s bid to put 1 billion EVs on the moon by next week. Thanks to this cautious blend of profit-mindedness and environmental consideration, we now have high-margin vehicles positioned above the X7 SUV. (Bimmer needs the dough for green things.)

But electric BMW vehicles are already here, and more are on the way. Normal-looking ones, too, like the iX3 crossover — a battery-electric version of the popular X3, due to start rolling out of China next year. At least, Bimmer was due to begin exporting it, until the automaker took the needle off the record.

According to a report in Reuters, the U.S.-China trade dispute has placed the company’s plans for a Chinese EV export hub in limbo.

“We have no basis for taking a decision at the moment. Whether this is financially viable and whether it makes sense needs to be evaluated,” said CEO Harald Krueger on the sidelines of the Geneva Motor Show.

Despite having plants in the U.S. and Europe, the financial benefits of building low- or no-margin EVs in China propelled that locale to the top of BMW’s list. The automaker bought a majority stake in its Chinese joint venture partner last year to pave the way for iX3 exports to foreign markets. The politics of trade intervened.

Last year, the Trump administration imposed tariffs on $250 billion in Chinese products, broken down as 25 percent on $50 billion in goods and 10 percent on the remainder. In the ongoing trade talks between the two nations, the U.S. has threatened to bump up the tariffs on that $200 billion bundle to 25 percent. An electric vehicle headed to the U.S. from that market would either be priced out of its class, or sold at a loss.

As such, BMW is holding its horses, waiting to see if China and the U.S. reach a mutually beneficial deal.

Another electric BMW product’s future is also looking hazy — that of the Mini EV. The automaker has a deal with China’s Great Wall Motors to build the thing, but that might not happen, either.

“That’s probably the most strategic question we discussed over the past two or three years,” said Peter Schwarzenbauer, BMW’s board member responsible for Mini. “With all the uncertainty around tariffs. I wouldn’t be able to give you a good answer of what will happen. The only option is to put yourself in a situation where you can react.”

China looks favorably on locally produced EVs, but BMW isn’t sure whether it’s keen on exporting Minis from that site. If conditions prove less than ideal in The People’s Republic, Schwarzenbauer said, it still has its UK and Netherlands assembly sites to fall back on.

[Image: BMW]

Steph Willems
Steph Willems

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  • Asdf Asdf on Mar 09, 2019

    It is not a good idea to export Chinese-made cars. Who would want to buy cars made in a country with an aversion to making quality products, and who would trust an automaker that tries to sell such cars? BMW dodged a bullet here, just like Ford did when the plan to sell the Chinese-made Focus in the US was dropped.

    • Jatz Jatz on Mar 09, 2019

      I'm sure the employee hours required of a Western partner in a Chinese JV to ride herd on the Chinese tendency for chabuduo are onerous and prohibitive for low-margin vehicles. But I see no reason why that would prevent profitable exporting to the West of Chinese made luxury or virtue signaling cars. The QA would be merely another expensive component to be justified by the sale price. As long as China has the cheapest trainable labor and most corrupt regulatory environment things should be sweet until the Western companies have given up all their IP to the Borg.

  • Amca Amca on Mar 10, 2019

    Wait, that first picture isn't a BMW. It's that made in China Buick CUV thing. I can tell. The shape and the lines are identical.

    • Jatz Jatz on Mar 10, 2019

      No, look especially at the cut line for the hatch in the Envision's D-pillar; it's missing on the BMW. Also, BMW tail light shape is more complex. st.automobilemag.com/uploads/sites/11/2015/08/Buick-Envision-Chinese-Spec-rear-three-quarter.jpg

  • MaintenanceCosts I wish more vehicles in our market would be at or under 70" wide. Narrowness makes everything easier in the city.
  • El scotto They should be supping with a very, very long spoon.
  • El scotto [list=1][*]Please make an EV that's not butt-ugly. Not Jaguar gorgeous but Buick handsome will do.[/*][*] For all the golf cart dudes: A Tesla S in Plaid mode will be the fastest ride you'll ever take.[/*][*]We have actual EV owners posting on here. Just calmly stated facts and real world experience. This always seems to bring out those who would argue math.[/*][/list=1]For some people an EV will never do, too far out in the country, taking trips where an EV will need recharged, etc. If you own a home and can charge overnight an EV makes perfect sense. You're refueling while you're sleeping.My condo association is allowing owners to install chargers. You have to pay all of the owners of the parking spaces the new electric service will cross. Suggested fee is 100$ and the one getting a charger pays all the legal and filing fees. I held out for a bottle of 30 year old single malt.Perhaps high end apartments will feature reserved parking spaces with chargers in the future. Until then non home owners are relying on public charge and one of my neighbors is in IT and he charges at work. It's call a perk.I don't see company owned delivery vehicles that are EV's. The USPS and the smiley boxes should be the 1st to do this. Nor are any of our mega car dealerships doing this and but of course advertising this fact.I think a great many of the EV haters haven't came to the self-actualization that no one really cares what you drive. I can respect and appreciate what you drive but if I was pushed to answer, no I really don't care what you drive. Before everyone goes into umbrage over my last sentence, I still like cars. Especially yours.I have heated tiles in my bathroom and my kitchen. The two places you're most likely to be barefoot. An EV may fall into to the one less thing to mess with for many people.Macallan for those who were wondering.
  • EBFlex The way things look in the next 5-10 years no. There are no breakthroughs in battery technology coming, the charging infrastructure is essentially nonexistent, and the price of entry is still way too high.As soon as an EV can meet the bar set by ICE in range, refueling times, and price it will take off.
  • Jalop1991 Way to bury the lead. "Toyota to offer two EVs in the states"!
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