Gotta Be Quicker Than That - 30th Anniversary Miata Sells Out in Four Hours

Ronnie Schreiber
by Ronnie Schreiber

If you’re a diehard Miata enthusiast living in the United States and you had your heart set on buying one of the five hundred 30th Anniversary Edition models allocated to America, well, you’ll just have to wait for the secondary market. Within four hours of the introduction of the special edition, all of those U.S. bound pearl* anniversary units were scooped up with deposits placed by eager buyers.

As is often the case when new versions of vehicles with long heritages are introduced, Mazda invited a number of MX-5 enthusiasts and Miata clubs to the car’s 2019 Chicago Auto Show reveal. According to a Mazda executive with whom I spoke, some of those Miata fans were so eager to get their hands on an anniversary model that they actually placed their orders at dealers via cellphone from the show floor while the press conference was still underway.

*While modern husbands are apparently expected to pony up for another diamond on their 30th wedding anniversary, the traditional gift for that achievement has been pearls. Surprisingly, the Racing Orange finish on the 30th Anniversary Miatas did not appear to have any mica in the paint.

[Images: Mazda]

Ronnie Schreiber
Ronnie Schreiber

Ronnie Schreiber edits Cars In Depth, the original 3D car site.

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  • Slap Slap on Feb 11, 2019

    When my daughter and her husband ordered their 30th anniversary Miata, they did it 5 minutes after the window opened. I'm going to keep my NC PRHT. I like having a retractable hardtop, but the ND RF makes a poor convertible. My daughter & her husband have a NC PRHT, and they had a ND RF for a week as a rental. Their ND that they ordered will be a soft top.

  • Slavuta Slavuta on Feb 11, 2019

    Cheeez. Have it. 500 Miatas to US - its a joke. I mean, when they make 500 Ferraris... Miatas... I don't like Recaros anyways. I actually liked honda sport sears in Si better than Recaros in TypeR. I guess, I will have to wait Fiat 124 anniversary addition. (just kidding)

  • Dartman EBFlex will soon be able to buy his preferred brand!
  • Mebgardner I owned 4 different Z cars beginning with a 1970 model. I could already row'em before buying the first one. They were light, fast, well powered, RWD, good suspenders, and I loved working on them myself when needed. Affordable and great styling, too. On the flip side, parts were expensive and mostly only available in a dealers parts dept. I could live with those same attributes today, but those days are gone long gone. Safety Regulations and Import Regulations, while good things, will not allow for these car attributes at the price point I bought them at.I think I will go shop a GT-R.
  • Lou_BC Honda plans on investing 15 billion CAD. It appears that the Ontario government and Federal government will provide tax breaks and infrastructure upgrades to the tune of 5 billion CAD. This will cover all manufacturing including a battery plant. Honda feels they'll save 20% on production costs having it all localized and in house.As @ Analoggrotto pointed out, another brilliant TTAC press release.
  • 28-Cars-Later "Its cautious approach, which, along with Toyota’s, was criticized for being too slow, is now proving prescient"A little off topic, but where are these critics today and why aren't they being shamed? Why are their lunkheaded comments being memory holed? 'Who controls the past controls the future. Who controls the present controls the past.' -Orwell, 1984
  • Tane94 A CVT is not the kiss of death but Nissan erred in putting CVTs in vehicles that should have had conventional automatics. Glad to see the Murano is FINALLY being redesigned. Nostalgia is great but please drop the Z car -- its ultra-low sales volume does not merit continued production. Redirect the $$$ into small and midsize CUVs/SUVs.
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