Trade War Watch: Trump's Not Letting Up on Europe's 10 Percent Solution

Matt Posky
by Matt Posky

The past week has seen a flurry of trade trade announcements — none of them particularly promising for the United States. After a brief moment where President Donald Trump’s tariff threats seemed to have a positive impact on the European Union, Germany threw new support behind China as the People’s Republic issued a stunningly large 40-percent retaliatory tax on vehicles imported from America.

While Europe and the U.S. still might work out a zero tariff deal on automobiles, the recent activity has led Trump to respond with another warning. He now claims if the region cannot engage in fair trading practices with the United States, he’ll further restrict imported cars.

The president is scheduled to discuss trade with European Commission President Jean-Claude Juncker in Washington later this month, and the matter will assuredly be a central topic.

“That’ll change also and I think we’ll see that because on the 25th of July they’re coming in to start negotiations with me. We’ll see,” he said after a meeting with NATO leaders. “And if they don’t negotiate in good faith we’ll do something having to do with all the millions of cars that are coming into our country and being taxed at a virtually zero level, at a very low level … I think it’s been a very effective way of negotiating, but I’m not negotiating, I just want fairness for the United States.”

Currently, United States taxes imported vehicles at 2.5 percent and light trucks at a less-fair-sounding 25 percent. Europe has its vehicle import tariffs set at a relatively flat 10 percent.

The U.S. Senate opposes the president’s proposals to raise car tariffs on the grounds of protecting “national security.” In a 88-11 vote Wednesday, it approved a symbolic motion backing a role from Congress in ratifying the imposition of such tariffs. But the key words there are symbolic and motion; there’s no authority behind it.

Trump’s recent gripes seemed to be in response to his assumption that U.S. farmers are losing ground in terms of exports, though he also cited Germany’s energy deal with Russia and the increasingly large influence China has in the region. The NATO trip also saw him telling allies they need spend more on their own defense if they’re not interested in working together on matters of trade. His big play for now, however, remains automotive in nature. If Europe can’t play on terms he finds favorable, he’ll strike out at its most profitable industry.

[Source: Reuters]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Ernest Ernest on Jul 14, 2018

    @ Big Al At the risk of sounding obnoxious, consider a few points. 1. We really don't care what the EU thinks- in particular, Britain and Germany. Odd as this may sound, I think there's excellent odds Trump will be working with new PM's from both countries before it goes the other way around. 2. While Trump struggles with diplomacy, he has tapped into some deep feelings inside of his own borders. That's going to make some of these decisions harder to unwind over time (without judgement of their merits).

    • See 6 previous
    • Inside Looking Out Inside Looking Out on Jul 15, 2018

      @Big Al from Oz "Because it ain’t Europe. Its the US that will ultimately fail. " Really? And how? Europe cannot even defend itself, European army is not functional and EU can fall apart easily and quickly. Do not forget also about population explosion in Africa that is coming soon - there will be billions of hungry people trying to migrate to Europe. Syria is a small country and Europe could not handle wave of few million of migrants well. How EU will be able to accommodate several billion migrants from African countries?

  • Ernest Ernest on Jul 14, 2018

    @ Big Al: "The US is now the smallest market as everyone else is more advanced at integration across the who spectrum of business, economics, science, etc." I'm not sure what metric you're using there, but it doesn't exist on this planet. I don't want to sound pro-Trump (or anyone else). I'm a pragmatist when it comes to my worldview. When the asteroid hits tomorrow, what other land mass would be better equipped to survive the aftermath than the US? @ Arthur Dailey: that's the point I was making. Good, bad, or otherwise, we're witnessing a powerful pushback to 8 yrs of Progressivism. As it's playing out, the pushback is quite a bit stronger than anyone anticipated. Trump never should have won, he should have been impeached, policies stopped... and so on. Hasn't happened- just the opposite actually. Never Trump Republicans are out looking for a party to hand their hat on, and Democrats are running in circles trying to find a strategy that works. Newsflash- they haven't found one yet. We live in interesting times.

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    • Ernest Ernest on Jul 15, 2018

      @ Al. "Stock market and real economy are two different animals..." Of course they are. That's why I said pull up a 10 yr chart and look at the patterns, not the numbers. Studying the patterns tells you the story. The numbers are only good for the 6:00 news. Re market has nothing to do with an economic system... got that. Respectfully, you need to remember many of us here are quite a bit more educated, well read, and financially saavy than you think we are. And some of your comments go so far over the top, I can instantly spot that you aren't quite as informed as you might think on occasion. ;-)

  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
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