Super Bowl LVI Car Commercial Live(ish) Blog
The day is upon us. Madison Avenue rejoices.
Super Bowl LVI airs tonight, and with it comes the commercials. And, probably, heartburn – though I suppose that depends on what you’re eating.
I’ll be posting YouTube links of every automotive (and auto-adjacent) commercial pretty much as they air. Come join the conversation in the comments.
Regarding the game, I have no real dog in the fight (I’m a Packers fan) but as a lifelong Ohioan my heart leans toward the Bengals.
How long has the Top Gun sequel been in production? Porsche started the film with an air-cooled 911 (check my math on that one) and now they make SUVs.
Next, caveman Jason Bateman drives a Hyundai IONIQ 5.
Toyota shares the story of a Paralympic pair of brothers.
Next, we have the Governator and Salma Hayek selling BMW EVs.
Polestar goes minimal. After all, a 30 second spot is expensive – gotta keep the production cheap.
Carvana talks about great customer service with an annoying voice.
Chevrolet wins the night with a shot-for-shot remake of the intro to The Sopranos with the Silverado EV.
Weathertech shows everyone that experts flying in from helicopters are needed to install floormats.
Toyota puts several Joneses (Tommy Lee, Rashida, Tom, and Leslie) behind the wheel of the new Tundra.
And holy crap the Impalas on the halftime show.
Kia has a dog chasing a car. Of course, the car is electric and the dog is robotic.
Dr. Evil returns for General Motors.
Vroom with some lovely vintage metal.
Eugene Levy drives a Nissan Z and becomes a different person.
Heck of a game, honestly. Commercials..meh. Like I said earlier, Chevy wins with the Sopranos. I’m a Z fanatic but I don’t love the Eugene Levy spot. Everything else…kinda meh.
Good night, everyone.
[Main image: Africa Studio/Shutterstock.com]
Some enthusiasts say they were born with gasoline in their veins. Chris Tonn, on the other hand, had rust flakes in his eyes nearly since birth. Living in salty Ohio and being hopelessly addicted to vintage British and Japanese steel will do that to you. His work has appeared in eBay Motors, Hagerty, The Truth About Cars, Reader's Digest, AutoGuide, Family Handyman, and Jalopnik. He is a member of the Midwest Automotive Media Association, and he's currently looking for the safety glasses he just set down somewhere.
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The most fantasy part of all those EV ads was that you find your parking spot right in front of where you are going and there is a working charger!
I liked the Robo Dog in the Kia ad. Got your attention it was heartwarming even if Robo Dog wasn't real he finally got a charge and a home with an electric Kia.