Rental Agencies Uncharacteristically Buying Used Cars

Matt Posky
by Matt Posky
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rental agencies uncharacteristically buying used cars

With rental companies coming off a particularly lean 2020, fleet downsizing turned out to be a necessity for many agencies. Unfortunately, demand for rental vehicles has begun to return and some markets have found themselves operating with an insufficient number of cars. The upside to this is the ability to charge exorbitant fees for models nobody wanted to rent in the first place. But businesses can’t cash in on vehicles that didn’t get rented, leaving agencies desperate for new product that’s been backlogged by the auto industry’s semiconductor shortage.

The solution is a novel one, at least for rental companies. Rather than gamble the business on whether or not supply chains normalize before summer, they’ve been prowling auctions and hoovering up used cars in record numbers.

Normally, rental agencies buy their fleets in bulk straight from the manufacturer, with second-hand models usually just being there to help address holes in the mix of vehicles offered or strengthen regions that are experiencing unexpectedly high demand. But this year required them to procure cars by any means necessary.

While the semiconductor shortage plays a major role here, the keystone issue is the massive selloff renters engaged in when demand dried up during lockdowns. Most firms sold far more cars than they would have in a normal year, leading to a glut of cheap, low-mileage automobiles that helped surpass secondhand valuations. Now the inverse is becoming true, with the asking price for used cars increasing dramatically. The Manheim Index, which tracks wholesale auction pricing, has them 52 percent higher than they were this time in 2020.

But it’s not bad news for an industry that’s coming off a particularly harrowing financial period. With demand spiking, rental firms can now move just about everything within their fleets at substantially higher prices. The only major downside is that consumers have to pay those wild prices while used vehicle values also go through the ceiling.

“We expect to see records in the Manheim Index through June before demand softens enough to align with supply trends,” Jonathan Smoke, chief economist of Cox Automotive, which owns Manheim, told Bloomberg this week. “We expect retail prices to continue to rise into the summer, as retail trends tend to follow wholesale trends with a six-week lag.”

From Bloomberg:

Avis Budget Group Inc. posted record margins in the Americas during the first three months of the year and grew revenue per day by 12 [percent] to almost $60. The company lost $170 million on a net basis, but made $47 million in adjusted earnings before interest and taxes — its best first quarter performance since 2015. It declined to provide full-year guidance, citing volatility in vehicle supply and other issues.

“The global semiconductor shortage is causing uncertainty in fleet supply and resulting in tighter fleets throughout the industry,” Avis Budget said in a statement. “We have historically navigated through significant vehicle recalls, and believe we have the logistics in place to effectively manage our fleet during this disruption in supply.”

Hertz is adding as many cars to its fleet as it can to support the travel rebound, including used cars, spokeswoman Lauren Luster said in an email.

Don’t expect this to result in rock-bottom pricing on your next rental car, however. Prices are already high just about everywhere and unlikely to go down over the next few months. Rental companies claim they’re just ensuring adding vehicles to serve more customers and estimate vehicles storages will remain a problem in areas where people typically like to vacation. If there’s anything of interest in the state you’re renting, rates of over $100 are likely even if you booked weeks in advance. But we’ve seen fees momentarily eclipsing $500 per day in places like Hawaii and Puerto Rico, suggesting their average rates will be substantially higher.

[Images: IJzendoorn/Shutterstock]

Matt Posky
Matt Posky

Consumer advocate tracking industry trends, regulation, and the bitter-sweet nature of modern automotive tech. Research focused and gut driven.

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4 of 18 comments
  • Readallover Readallover on May 04, 2021

    I would think this situation would be manna from heaven for Mitsubishi and Fiat. But, maybe they don`t want fleet sales.

  • Cimarron typeR Cimarron typeR on May 05, 2021

    I'm in the camp that only magazine editors abuse rental cars. Our JLR dealer uses Enterprise for its loaner cars, and they only give out JLR products. I think its cheaper from a liability standpoint . They probably buy them from them from Enterprise after a year to be used as CPO . Last month mine was a 4 cyl. Velar with NY plates. I suppose they shifted vehicles to places more likely to be rented.

  • Theflyersfan Other Elises in this era are selling for double, if not more. It's looking like their value has started to increase as more are crashed and they get rarer. I love these cars. This or the Exige are quite possibly the perfect weekend car for me. For years I was looking to get one but at the time couldn't take the financial plunge, and having street parking...not a chance. And now that things have lined up to where it's good to get one, values increase or the ones a little more reasonable are a little sketchy. First, how many owners? There's the comment of never tracked by the last two owners. But this car is 18 years old with 19,000 miles. Even as a weekend toy, this car would have been driven more than 1,000 miles a year. The supercharger issues are a major red flag. With so few miles, and superchargers being pretty reliable, questions need to be asked. Not having the airbag equipped steering wheel - the car came from Pittsburg(h) (check spelling in ad please) - that part of PA has vehicle inspection and I'm wondering how it passed and got registered when a major part of federally mandated safety equipment was removed. Slid someone some extra cash to have it pass? I'd want that back, even if it means some extra wear and tear on the body getting in and out. Maybe the seller is being up front and he's selling the car at a deep discount due to the divorce and recent moves and just wants to part with it. But I'd have to find out how much to fix or replace the supercharger, get some original parts back because Lotus has it pretty much sorted out when it left the factory and I'd want that feel back, and have the transmission and anything else damaged by aggressive driving and missed shifts. The description in the ad should make a buyer pause without really having a teardown of the car.And just like S2000s and Supras and Integra Type-Rs and RX-7s, finding a good one that hasn't been crudely modded or damaged due to these mods is getting harder and harder... Go back in time, stop The Fast and Furious franchise from ever starting, and maybe we could have saved a few of these cars.
  • SCE to AUX What is a coupe and why should I care?
  • MaintenanceCosts Supercharger inop, and hasn't been fixed before sale? That is sketchier than a guy sitting in front of an easel on the sidewalk.
  • Danddd A friend of mine bought one of these. I drove it a bit. If you're looking for a street legal go cart it's fun. Folding yourself into this thing is something else and I'm 5'9" 152lbs.
  • Thehyundaigarage This was a recall on my spouses 2013 fusion, back in 2017-18.So now they’re recalling it again?Wasn’t an issue on our fusion however, as it sat at the dealer more often than not for warranty work.