Auto Industry Requests U.S. Government Help With Chip Shortage

Matt Posky
by Matt Posky

The Alliance for Auto Innovation (AAI) is hard at work begging the federal government for help while the world continues coping with the semiconductor chip shortage, though it’s hardly the first time the industry has asked for or received administrative assistance. With pandemic lockdowns throwing global supply chains into a tailspin, U.S President Joe Biden said his administration would be seeking $37 billion and new legislation to address the chip shortage while federal agencies were directed to see what could be done in the interim.

But there’s little to be done with the brunt of the relevant manufacturing taking place in Asia, hence the AAI lobby requesting U.S. Commerce Department set aside some cash for domestic chip production in a new bill.

According to Alliance for Auto Innovation CEO John Bozzella the funding should “be used to build new capacity that will support the auto industry and mitigate the risks to the automotive supply chain evidenced by the current chip shortage.”

The suggested rules would give the automotive sector priority, though it should be said that the industry has likely suffered the worst from the chip deficit. That doesn’t necessarily make it the most deserving but we’ve been chronicling carmakers idling factories for months. Many are desperate for semiconductors so they can continue supplying some of their most lucrative vehicles.

Reporting from Reuters claimed the AAI said the U.S. government could specify “a particular percentage – that is reasonably based on the projected needs of the auto industry – be allocated for facilities that will support the production of auto grade chips in some manner.”

From Reuters:

Automakers have been hit particularly hard by the global chip shortage after many cancelled orders when auto plants were idled during the coronavirus pandemic.

When they were ready to recommence production, they found that chipmakers were busy fulfilling orders for the consumer electronics industry which as seen demand for premium devices – both for work and leisure – boom as people spent more time at home.

Most automakers have been hit by the shortage. In recent announcements, Ford said last week it would cut output at seven North American assembly plants, while Kia Motors said it was cutting two days of production in Georgia.

Our take? The government hasn’t had the best track record when it comes to making sound financial decisions and corporate lobbying groups rarely contribute anything of value to society. But there needs to be a push to bring back manufacturing to the United States after the pandemic has proven the nation to be woefully dependent on global supply chains.

Automakers are going to insane lengths to maintain volume, even as demand has started to dwindle, due to the semiconductor shortage and it’s not even the only component that’s holding up production. Things are still backed up just about everywhere. But, if putting this plan into action results pivots the sad trajectory we’re currently on (without creating additional problems), then it’s going to be difficult to bash. We just hope it’s as effective and fast-acting as a prescription laxative.

[Image: AOC.gov]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Lou_BC Lou_BC on Apr 06, 2021

    Another aspect not discussed is the nearly universal adoption of LEAN manufacturing processes. "Just in time" supply lines have been disrupted directly or indirectly by COVID-19, natural disasters, and oddities like the EverGiven plugging the Suez canal. Governments need to look at offshored manufacturing but also the lack of critical inventory. The world is becoming an increasingly hostile place. Relationships need to be bolstered but so do reserve capacity and storage.

    • See 1 previous
    • Lou_BC Lou_BC on Apr 08, 2021

      @28-Cars-Later - It does appear to be a case of sh!t happens. Corporate profits keeps everything on tight margins. There's little room for error. Mr. Murphy always comes along for the ride.

  • FalconRTV FalconRTV on Apr 06, 2021

    So they are going to spend $37.000,000,000 of taxpayer money to solve this problem? Incredible.

  • Thomas Same here....but keep in mind that EVs are already much more efficient than ICE vehicles. They need to catch up in all the other areas you mentioned.
  • Analoggrotto It's great to see TTAC kicking up the best for their #1 corporate sponsor. Keep up the good work guys.
  • John66ny Title about self driving cars, linked podcast about headlight restoration. Some relationship?
  • Jeff JMII--If I did not get my Maverick my next choice was a Santa Cruz. They are different but then they are both compact pickups the only real compact pickups on the market. I am glad to hear that the Santa Cruz will have knobs and buttons on it for 2025 it would be good if they offered a hybrid as well. When I looked at both trucks it was less about brand loyalty and more about price, size, and features. I have owned 2 gm made trucks in the past and liked both but gm does not make a true compact truck and neither does Ram, Toyota, or Nissan. The Maverick was the only Ford product that I wanted. If I wanted a larger truck I would have kept either my 99 S-10 extended cab with a 2.2 I-4 5 speed or my 08 Isuzu I-370 4 x 4 with the 3.7 I-5, tow package, heated leather seats, and other niceties and it road like a luxury vehicle. I believe the demand is there for other manufacturers to make compact pickups. The proposed hybrid Toyota Stout would be a great truck. Subaru has experience making small trucks and they could make a very competitive compact truck and Subaru has a great all wheel drive system. Chevy has a great compact pickup offered in South America called the Montana which gm could make in North America and offered in the US and Canada. Ram has a great little compact truck offered in South America as well. Compact trucks are a great vehicle for those who want an open bed for hauling but what a smaller more affordable efficient practical vehicle.
  • Groza George I don’t care about GM’s anything. They have not had anything of interest or of reasonable quality in a generation and now solely stay on business to provide UAW retirement while they slowly move production to Mexico.
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