Rare Rides: The 1995 Mazda Lantis V6 Type R, Don't Call It 323

Corey Lewis
by Corey Lewis

Today’s Rare Ride comes to us courtesy of commenter Bumpy ii, who linked this imported JDM Mazda on the Thunderbird Rare Ride posted a few weeks ago.

Let’s check out a compact five-door liftback with a very small V6.

In the late Eighties, Mazda wanted to add a bit of upmarket excitement and sportiness to its everyday Familia (that’s a Protegé to you). So, with the debut of the sixth-generation (BG) Familia, the previously stodgy five-door hatchback was transformed into a five-door fastback instead and received an additional pronoun at the end of its name: Astina. Offered between 1989 and 1994, the Astina was distinctly different from the standard Familia. It used a unique platform, CB, which was not shared with any other Mazda. CB was derived from the upscale CA platform, which was used for the Xedos 6 (a car that looked exactly like a smaller Millennia, because it was). Astina reached even higher when it debuted in the Japanese market as the luxuriously reworked Eunos 100. In addition to the platform, the Astina stood out from Familia with its sportier shape, unique front and rear clips, and pop-up headlamps. The Astina was distributed throughout Europe as the 323F.

The seventh-generation Familia (BH) debuted in Japan for 1995, but an exciting new Astina debuted slightly earlier, for the 1994 model year. Mazda felt this new version of the Astina deserved a new name, and the sleek five-door fastback was now called Lantis and wore no Familia badging. Designed by former Porsche employees, it was marketed as a four-door coupe before such nomenclature was en vogue.

The Astina and Lantis used four engines in total. Base power arrived via a 1.5-liter inline-four of 87 horsepower, flanked by a 1.6 of 88 horses and a 1.8 of 115. The 1.8 was the top engine available on the Astina, but the Lantis upped the ante with the availability of a tiny 2.0-liter V6 which produced 147 horses. Transmissions on offer were a five-speed manual or four-speed automatic shared with the Tracer. The V6 was a part of Mazda’s push toward luxury at the time, the brand operating upscale Enfini and Eunos dealerships in Japan, stocking all of them with similar product in different trims. The Lantis was sold at all three dealership chains.

The sportiest Lantis was Mazda’s version, the Type R. Sold only within Japan, it used a tuned version of the standard KF-DE V6, the KF-ZE. The tuning meant a jump in power to 160 horses, which were reigned in via the standard limited-slip differential. Lantis Type R also featured sporty exterior styling via spoilers, skirts, and body-colored trim pieces.

The Lantis remained in production through 1998, at which point it was canceled without replacement. Japan’s economic crisis did a number on the luxury aspirations of the small automaker, and Mazda stepped back from its branch-out branding quickly. Eunos was closed in 1996, and Enfini followed suit in 1997. Abroad, customers noticed some slightly more fancy Mazdas arrived for a few years (like the Millennia) and were then eliminated or cost-cut.

Today’s Lantis Type R recently made its way from Japan to Washington D.C., and is for sale with just 42,000 miles. I want to talk to this guy about how to take pictures of cars. Lantis is yours for $5,950.

[Images: seller]

Corey Lewis
Corey Lewis

Interested in lots of cars and their various historical contexts. Started writing articles for TTAC in late 2016, when my first posts were QOTDs. From there I started a few new series like Rare Rides, Buy/Drive/Burn, Abandoned History, and most recently Rare Rides Icons. Operating from a home base in Cincinnati, Ohio, a relative auto journalist dead zone. Many of my articles are prompted by something I'll see on social media that sparks my interest and causes me to research. Finding articles and information from the early days of the internet and beyond that covers the little details lost to time: trim packages, color and wheel choices, interior fabrics. Beyond those, I'm fascinated by automotive industry experiments, both failures and successes. Lately I've taken an interest in AI, and generating "what if" type images for car models long dead. Reincarnating a modern Toyota Paseo, Lincoln Mark IX, or Isuzu Trooper through a text prompt is fun. Fun to post them on Twitter too, and watch people overreact. To that end, the social media I use most is Twitter, @CoreyLewis86. I also contribute pieces for Forbes Wheels and Forbes Home.

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  • Crashdaddy430 Crashdaddy430 on Dec 05, 2020

    Please do a rare rides on the Xedos 6, it looks fantastic. Had no idea this car ever existed.

    • Corey Lewis Corey Lewis on Dec 05, 2020

      I will. It's an interesting car - a challenge to find one for sale with decent pics though.

  • Kevin Kevin on Nov 29, 2023

    We had a Lantis type R Auto in the UK imported from Japan - Fantastic under-rated car! best front wheel drive car I have driven. Had factory Mazda Sport suspension and turret braces front and back and yes 160HP. Pity Mazda didn't fit the larger 2.5L from the MX6 and tweek that :) Still regret selling that one :(

  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
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