Rare Rides: The Awfully Expensive Mercedes-Maybach G 650 Landaulet, From 2018

Corey Lewis
by Corey Lewis

Today’s Rare Ride joins the exclusive club of ultra-expensive V12 SUVs presented in this series. Thus far, the population was one: the Lamborghini LM002.

Today we take a look at a limited-run SUV that Mercedes made as expensive and gauche as humanly possible.

The long-running G-Class remained in its first generation guise between 1979 and 2018. During its incredibly long tenure, Mercedes-Benz turned the SUV from a bare bones military vehicle into a desirable luxury icon of the rich and famous. It was officially off-limits to the North American customer through the early 2000s, at which point the brass at Mercedes-Benz decided they were tired of grey market importers interfering with their profits. In 2002 the G-Wagen was introduced in the U.S., quickly finding its way into the hands of rap stars and other celebrities.

In-house tuner AMG created high-performance versions of the G-Class, adding their touches for the first time in 1993 with the creation of a 6.0-liter V8 version. The first V12 was shoehorned under the square hood in 2002. That year opened the floodgates for more AMG versions, and eventually led to some unique body styles, as well. All were created in the name of exclusive luxury (and ever-higher MSRPs).

First was the G 63 AMG 6×6, which, as the name suggested, was a longer, six-wheel version of the G-Class with portal axles and extreme off-road capability. Mercedes shifted 100 of them (more than planned) between 2013 and 2015. This sales success was followed up with the G 500 4×4². That wide-track truck used the five-door body from the standard G-Class, along with the shorter wheelbase and portal axles from the 6×6 (with the rear set of wheels removed). It was also a sales success, despite not being an AMG model.

Turning up the wick in 2017, Mercedes decided to apply its luxury Maybach name to a new version of the G: the Landaulet. It returned once more to the 6×6 chassis, but this time removed the middle wheels, leaving the rear ones in place. This created a long-wheelbase limousine. The rear convertible portion was grafted from the existing G-Class cabriolet produced circa 2013, and was electrically operated. Under hood, the Landaulet was powered by a 6.0-liter V12 shared with the standard G 63 AMG, as well as the Maybach S600 sedan. Tuned for maximum power and torque, the bi-turbo 12-cylinder produced 621 horses and a whopping 738 lb-ft of torque.

Inside, Mercedes unleashed its designers to apply fine materials and Designo labels wherever possible. A center console was installed behind the front seats, and included television screens and a glass partition — the Landaulet was intended as a chauffeured vehicle. Said glass partition turned opaque at the touch of a button, should one not want to be visible to their chauffeur while the rest of the world could see them in a convertible. The rear thrones were sourced from a Maybach S-Class, and had proper luxury provenance.

Once all the luxury and exclusivity was piled upon the G-Class Landaulet, the price settled to around $1,000,000 USD. A total of 99 examples were made, completed between 2017 and 2018. To date Mercedes has not followed up with a third heavily-modified G-Class, but perhaps they’ve been busy engineering their first-ever new generation G.

Though only 99 were made, it seems a high number are continually for sale across the globe. Never officially imported into America, there is evidence that one might import one if properly funded paperwork is present. This one’s located in Germany, and asks a cool $1.1 million.

[Images: seller]

Corey Lewis
Corey Lewis

Interested in lots of cars and their various historical contexts. Started writing articles for TTAC in late 2016, when my first posts were QOTDs. From there I started a few new series like Rare Rides, Buy/Drive/Burn, Abandoned History, and most recently Rare Rides Icons. Operating from a home base in Cincinnati, Ohio, a relative auto journalist dead zone. Many of my articles are prompted by something I'll see on social media that sparks my interest and causes me to research. Finding articles and information from the early days of the internet and beyond that covers the little details lost to time: trim packages, color and wheel choices, interior fabrics. Beyond those, I'm fascinated by automotive industry experiments, both failures and successes. Lately I've taken an interest in AI, and generating "what if" type images for car models long dead. Reincarnating a modern Toyota Paseo, Lincoln Mark IX, or Isuzu Trooper through a text prompt is fun. Fun to post them on Twitter too, and watch people overreact. To that end, the social media I use most is Twitter, @CoreyLewis86. I also contribute pieces for Forbes Wheels and Forbes Home.

More by Corey Lewis

Comments
Join the conversation
2 of 16 comments
  • La834 La834 on Aug 26, 2020

    Wheels for people with more money than taste....

  • Tankinbeans Tankinbeans on Aug 26, 2020

    Does the the gauche apply here? I'd drive a fake Hummer over this, and a fake Hummer will never disgrace my mitts.

  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
  • TheEndlessEnigma Poor planning here, dropping a Vinfast dealer in Pensacola FL is just not going to work. I love Pensacola and that part of the Gulf Coast, but that area is by no means an EV adoption demographic.
Next