Hey, It Worked! Hyundai Stock Soars After Ioniq Brand Announcement

Steph Willems
by Steph Willems

Maybe established automakers can impress investors with electric promises, after all. Following Hyundai’s announcement that it will turn the Ioniq nameplate into an electric vehicle brand encompassing several models, the company’s stock lit the afterburners, achieving its best share price showing since 2017.

Lofty electric ambitions aren’t a sure-fire way to juice a stock, as Ford has shown year after painful year, but they can achieve results.

After its previous close of 147,000 won, share prices on the Korea Exchange (KRX) briefly hit 172,500 won Monday, with the company’s stock up 15.6 percent at last count. Sister company Kia Motors enjoyed some of Hyundai’s cast-offs, with its stock rising nearly 10 percent.

Investors no doubt believe the range of Ioniq models, each riding atop a new modular electric vehicle platform, will have contemporaries in the Kia stable. Sharing is caring.

“With the launch of a new EV family brand, shares of Hyundai Motor are rallying today, reflecting investors’ hope that the auto industry will outperform compared to other industries,” SK Securities analyst Kwon Soon-woo told Reuters.

In the U.S., electric vehicle startups like Nikola have seen their valuation soar after announcing a competitive electric vehicle, even if said vehicle is years from production. Now fairly established itself (and somehow profitable during the second quarter of this year), Tesla’s stock has the strength of a team of oxen on a cocaine bender. “Legacy” automakers Ford and General Motors, despite having the manufacturing might and cash needed to turn blueprint into reality, seldom see their own green vehicle ambitions translate into Wall Street enthusiasm.

By 2024, Hyundai aims to launch three new electric products under the Ioniq banner: a midsize SUV, a sedan, and a large SUV, each carrying a name currently associated with a compact hatchback model offered in EV, hybrid, and PHEV guises. The first vehicle, the Ioniq 5 midsizer, will appear early next year.

By 2025, Hyundai also wants a 10-percent slice of the world’s electric vehicle market. Music to investors’ ears, apparently.

[Image: Hyundai]

Steph Willems
Steph Willems

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  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
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