Hat Trick: BBS Experiences Bankruptcy for Third Time

Matt Posky
by Matt Posky
hat trick bbs experiences bankruptcy for third time

German wheel manufacturer BBS is, once again, confronting bankruptcy. However, it’s likely to come out on the other side intact if its own history is anything to go by. During its quest for global dominance, BBS found itself out of money in 2007. Decades of expansion crippled the company’s finances, but not before it became one of the most recognizable wheel brands on the tarmac. In fact, few vehicles from the the tail end of the 20th century suffer from having a set wrapped in rubber.

What would Subaru even be without its World Rally Blue paint and gold BBS wheels? How many racing video games bother to launch without the brand having its best styles represented in the customization menu? Who dares claim the BBS RS isn’t the most iconic mesh wheel in the history of tuning culture?

The brand’s second bankruptcy came in 2011, making it seem as though the company has trouble coping with an incoming or outgoing recession — which brings us to today.

According to Autoevolution, BBS Kraftfahrzeugtechnik AG is facing insolvency with tough times on the horizon. Manufacturers around the world were hit hard by the pandemic, and BBS specifically faults COVID-19 for its current situation. “Due to the unexpected disappearance of promised payments, insolvency threatens in the coming months,” the company wrote in an internal memo.

From Autoevolution:

Under insolvency administrator and lawyer Thomas Oberle, the company aims to continue its “extensive restructuring course” in order to bounce back to profitability. “We have a time of change ahead of us,” reads another statement, and obviously, securing the financial future of BBS is top priority.

Considering that Oberle has also administrated the previous insolvency from 2011, it’s high time for the administrator to prove the naysayers wrong. However, it won’t be an easy job if you take a look at the ridiculously low share price of BBS.

While this likely means another change in ownership, the manufacturer said it won’t cease production during the restructuring phase. We imagine it has enough brand recognition to be scooped up by a company looking to turn things around.

[Image: Davis Ghosh/Shutterstock]

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  • Ccode81 Ccode81 on Jul 21, 2020

    BBS Gmbh manufactures cast wheels BBS Japan manufactures forged wheels and does the motor sport supply. there are no capital connection between the two.

  • DenverMike DenverMike on Jul 21, 2020

    They just failed to adapt. They were hot when typical sports/sporty cars came with 15" wheels, even 14" steelies on base MR2/CRX/Mustang/Eclipse/etc. Custom wheels, like custom/aftermarket seats are tiny specialized markets and or mostly brodozer, off road, side by sides, but also Chinese made and highly competitive. Markets shift and you ride the gravytrain while it lasts. Look at Alpine, Blaupunked, Kodak, Diamondback and others. Nah, don't shed a tear.

  • Jeanbaptiste Any variant of “pizza” flavored combos. I only eat these on car trips and they are just my special gut wrenching treat.
  • Nrd515 Usually for me it's been Arby's for pretty much forever, except when the one near my house dosed me with food poisoning twice in about a year. Both times were horrible, but the second time was just so terrible it's up near the top of my medical horror stories, and I have a few of those. Obviously, I never went to that one again. I'm still pissed at Arby's for dropping Potato Cakes, and Culver's is truly better anyway. It will be Arby's fish for my "cheat day", when I eat what I want. No tartar sauce and no lettuce on mine, please. And if I get a fish and a French Dip & Swiss? Keep the Swiss, and the dip, too salty. Just the meat and the bread for me, thanks. The odds are about 25% that they will screw one or both of them up and I will have to drive through again to get replacement sandwiches. Culver's seems to get my order right many times in a row, but if I hurry and don't check my order, that's when it's screwed up and garbage to me. My best friend lives on Starbucks coffee. I don't understand coffee's appeal at all. Both my sister and I hate anything it's in. It's like green peppers, they ruin everything they touch. About the only things I hate more than coffee are most condiments, ranked from most hated to..who cares..[list=1][*]Tartar sauce. Just thinking about it makes me smell it in my head. A nod to Ranch here too. Disgusting. [/*][*]Mayo. JEEEEZUS! WTF?[/*][*]Ketchup. Sweet puke tasting sludge. On my fries? Salt. [/*][*]Mustard. Yikes. Brown, yellow, whatever, it's just awful.[/*][*]Pickles. Just ruin it from the pickle juice. No. [/*][*]Horsey, Secret, whatever sauce. Gross. [/*][*]American Cheese. American Sleeze. Any cheese, I don't want it.[/*][*]Shredded lettuce. I don't hate it, but it's warm and what's the point?[/*][*]Raw onion. Totally OK, but not something I really want. Grilled onions is a whole nother thing, I WANT those on a burger.[/*][*]Any of that "juice" that Subway and other sandwich places want to put on. NO, HELL NO! Actually, move this up to #5. [/*][/list=1]
  • SPPPP It seems like a really nice car that's just still trying to find its customer.
  • MRF 95 T-Bird I owned an 87 Thunderbird aka the second generation aero bird. It was a fine driving comfortable and very reliable car. Quite underrated compared to the GM G-body mid sized coupes since unlike them they had rack and pinion steering and struts on all four wheels plus fuel injection which GM was a bit late to the game on their mid and full sized cars. When I sold it I considered a Mark VII LSC which like many had its trouble prone air suspension deleted and replaced with coils and struts. Instead I went for a MN-12 Thunderbird.
  • SCE to AUX Somebody got the bill of material mixed up and never caught it.Maybe the stud was for a different version (like the 4xe) which might use a different fuel tank.