Fisker Ocean to Utilize VW's MEB Platform… Probably
Henrik Fisker, CEO of Fisker Inc., has announced a deal reached with Volkswagen that allows him to use the German company’s MEB architecture to build the all-electric Ocean crossover. While it seems like the platform is going to turn up everywhere before long, the deal hasn’t actually been made official.
Neither Fisker nor VW feels comfortable saying the arrangement had been finalized.
But that couldn’t contain Henrik’s excitement. The Fisker Inc. founder was on social media this week proclaiming the upcoming Ocean would start at just $29,999. Mathematicians will notice this is less than $30,000 and actually pretty damn cheap for an electric crossover, especially one that’s supposed to contain so much luxury and sustainability (the latest in a long line of empty terms used by the industry). The series of 9s at the end of Fisker’s proposed pricing should have tipped you off that there might be some light shenanigans afoot.
A seasoned car salesman, he neglected to note that the price given actually includes the available federal tax credit. The real price will be $37,499, which isn’t new information.
Still, it’s not a bad price if this thing is all its cracked up to be. Fisker certainly seems excited and we know Volkswagen Group doesn’t have many issues with sharing its MEB architecture. It’s already spread liberally throughout its own subsidiaries and will be used by Ford to underpin numerous electric vehicles over the next few years.
Based on an investor presentation foreshadowing the partnership, Fisker’s arrangement with Volkswagen may also include battery packs and ancillary components — helping bring the Ocean to market more quickly and at a lower cost than if company attempted to fly solo. Though one wonders why anyone would bother getting one, when it sounds like it will basically be a badge-engineered VW.
“Volkswagen is still open to support small series projects that demonstrate the variety of conceivable concepts based on the MEB platform through their emotional appearance,” a spokesperson for Volkswagen said in an email to The Verge in reference to its investor presentation.
“In consultation with Volkswagen, the Audi subsidiary Italdesign has now used the MEB platform as the basis for the development of the Fisker Ocean SUV. However, a final decision has not yet been made about a possible cooperation with Fisker to implement a series project.”
We just hope it doesn’t use a single line of Volkswagen’s coding. The German company seems to have serious issues in getting some of its newest models to behave, forcing it to unleash at least one EV onto the market half baked. While a fix is supposedly forthcoming, selling a product that’s effectively broken from Day One is an embarrassment.
Shane on Sep 19, 2020
I remember back around 1994, I was in high school, a buddy of mine had what I believe was an '85 Quantum. I took special interest because I drove an '86 Audi 5000S, and recognized the Quantum as basically a slightly downmarket Audi 4000. I remember it being a decent car when he first got it. Next time I saw it, not long after, it didn't run anymore and seemed to never run again. It was weird.
Latest Car ReviewsRead more
Latest Product ReviewsRead more
- Inside Looking Out Cadillac now associates with rap music. In the past it was all about rock'n'roll. Rap is environmentally friendlier than rock'n'roll.
- EBFlex This is nothing compared to what Ford is doing. The fake lightning is seeing massive price increases for 2023. Remember how they self pleasured themselves about the fake lightning starting under $40k? In 2023, the price jumps by a very Tesla like $7,000. And that’s not the biggest price jump. And much less talked about, the government fleet discounts are going away. So for a basic 3.3L Explorer, the price is jumping $8,500. S basic F150 is also now $8,500 more. Im sure the same people that complained about the oil companies making “obscene profits” will say the same thing about Ford.
- Bobbysirhan Sometimes it seems like GM has accepted that the customers they still have are never going to come to their senses and that there aren't any new dupes on the horizon, so they might as well milk their existing cows harder.
- Buickman how about LowIQ?
- Gemcitytm Corey: As a native SW Ohioan, Powel Crosley, Jr. has always been an object of fascination for me. While you're correct that he wanted most of all to build cars, the story of the company he created with his brother Lewis, The Crosley Corporation, is totally fascinating. In the early 20's, Crosley was the nation's leading manufacturer of radio receivers. In the 1930's, working from an idea brought to him by one of his engineers, Crosley pioneered the first refrigerator with shelves in the door (called, of course, the "Shelvador"). He was the first to sell modular steel kitchen cabinets (made for him by Auburn in Connersville). He brought out the "IcyBall" which was a non-electric refrigerator. He also pioneered in radio broadcasting with WLW Radio in Cincinnati (wags said the calls stood for either "Whole Lotta Watts" or "World's Lowest Wages"). WLW was one of the first 50,000 watt AM stations and in 1934, began transmitting with 500,000 watts - the most powerful station in the world, which Mr. Crosley dubbed "The Nation's Station". Crosley was early into TV as well. The reason the Crosley operation died was because Mr. Crosley sold the company in 1945 to the AVCO Corporation, which had no idea how to market consumer goods. Crosley radios and TVs were always built "to a price" and the price was low. But AVCO made the products too cheaply and their styling was a bit off the wall in some cases. The major parts of the Crosley empire died in 1957 when AVCO pulled the plug. For the full story of Crosley, read "Crosley: Two Brothers and a Business Empire That Transformed the Nation" by Rutsy McClure (a grandson of Lewis Crosley), David Stern and Michael A. Banks, Cincinnati: Clerisy Press, ISBN-13: 978-1-57860-291-9.