By on June 24, 2020

Bad news to share — especially for those of you enamored with cheap, entry-level passenger cars. The Toyota Yaris sedan and hatchback will vanish after the 2020 model year.

Reworked versions of the Mazda 2, the guppy-faced Yarises greeted North American buyers in two phases after the “real” Yaris bowed out, first as a sedan and later as a hatchback. Get one while you can.

Toyota confirmed the discontinuation to CarBuzz after the publication got its hands on a memo sent to Southeastern Toyota dealers from head office. The missive warned said dealers of the looming product chop.

“The Yaris sedan and Yaris Hatchback will not be available for model year 2021. Model year 2020 will be the last year for Yaris in the U.S.,” a spokesperson from the automaker confirmed to the publication.

Image: Toyota

The Toyota-ified Mazda first appeared on these shores as the Scion iA. When that brand bit the dust, the automaker transferred the sedan to its parent division for 2017. The hatchback version came along only for the 2020 model year. Spartan, with limited choice in build configuration and trim and none in terms of power, the sedan and hatch start at $16,605 and $18,705, respectively, after destination.

As all of this was happening, Toyota unleashed a new-generation Yaris in overseas markets. There’s little hope that model could will arrive here, even in hot-hatch GR form, as neither the real nor fake Yaris sold well in recent years; in 2019, Toyota sold nearly 6,000 more Avalons than it did Yarises. Still, Toyota does aim to add some excitement to the lower end of its lineup.

In the Yaris’ absence, Nissan will no doubt tempt low-end buyers in search of a sedan with its new Versa.

[Images: Toyota]

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26 Comments on “Toyota Discontinues the Mazda 2 – er, Yaris...”

  • avatar

    It’s not a Toyota. Which means Toyota fans weren’t very interested. Mazda quit selling the 2 a few years ago, which causes me to believe they weren’t selling very many, or they weren’t profitable, or both.

    • 0 avatar

      Or a third option, it wasn’t a very good car.

      • 0 avatar

        goezinger – Heresy! Heresy I say! Even though badged as a Toyota it is deep down truly a MAZDA! The best car no one buys but a brand that is worshipped ad nauseam here on The Truth About Mazda’s.

        • 0 avatar

          Have you guys tried one out? It’s actually a nifty little driver…certainly loads better than Toyota’s “homegrown” Yaris.

          • 0 avatar

            I have back in 2018. It’s a nicely assembled… car. I was helping someone narrow down their choices and it didn’t impress either one of us. My seat time was limited, but the person doing the narrowing was not impressed.

            In fact, he bought a used Dodge Avenger with the V6. Bigger car, more stuff, less money. Higher interest rate, tho.

      • 0 avatar

        It is actually decent. My parents just got one, but the price is too close to a Corolla so unless you really really want a small car you would pick the one size bigger Corolla. Toyota was smart to stop selling their own in the US and rebadge Mazda 2, but even then it is not a good money maker.

        I guess you have to buy either a Rio or Accent if you don’t want a Fit now?

      • 0 avatar

        It’s a good car, ill-suited to North American needs. It’s a little small inside, a little noisy, and no one really cares about being engaging to drive (or would probably spring for a used hot hatch instead). That said, it’s reliable and cheap to run. I have a ’14 2, and like it, but am not at all surprised it’s being discontinued (again).

  • avatar

    Can anyone pinpoint the exact month and year that Toyota lost the plot? [Or are we classifying it as more of a gradual slide?]

    • 0 avatar

      Peak Toyota was achieved 95-98. In that window, you had the XV-10 Camry, which is probably the best Toyota every built, The E-100 Corolla, the RAV-4 was born, the electric RAV-4 started testing, the XW-10 Prius, and the Taco and Land Cruiser are a given. Lexus was crushing the moribund Detroit ‘luxury’ brands and were at peak content and quality.

      It’s been a slow decline since then – very slow.

      Also, it isn’t all decline, some of it is the competition has gotten better and narrowed the gap.

  • avatar
    R Henry

    I interpret this as meaning Corolla (and Civic, Sentra, Forte, and Elantra) are about the smallest new cars that can be marketed profitably in the current US market.

    • 0 avatar

      The price of entry for what constitutes an acceptable car these days raises the floor: 5-star IIHS small-off set ratings, quite cabin, infotainment, passive and active safety, multiple airbags. So once you have all that down, there’s not much point to building a sub-compact, you might as well move that kind of customer into a low-tier compact.

    • 0 avatar

      For the foreseeable future yes, the oil price and fuel economy gain of a sub-compact just doesn’t make economical sense. You can’t make it much cheaper than a Corolla and you can’t get much better mpg than a Corolla, so people tends to buy a Corolla instead.

  • avatar

    Toyota has lost the small car narrative A-segment / B-segment years ago. For the last 5-years I’ve been left puzzled on why anyone would buy a Yaris, and the “Mazda 2” has soldiered on well past its peak.

    • 0 avatar

      Toyota has developed the same problem GM and the other domestics did years ago, namely that bigger cars = bigger profits. It’s long been said that the domestics made their small cars horrible in order to upsell folks into larger cars.

      Toyota is using the same playbook. Eliminate their own tiny cars from the lots, start selling someone else’s cars as a re-badge and finally call the whole thing off.

      I also believe that used cars are killing off small cars. As the average five year old used car has a lot of life in it these days and unless you have to have a new car warranty (and the smell), why bother? You can typically get a nicer, larger used car for similar money to a new small car.

      • 0 avatar

        I agree, and even pickup trucks get 20 mpg these days and with gas prices at 1.XX per gallon, no real demand for 40 mpg.

      • 0 avatar

        The reality is that probably any base model car loses money. If GM can only make $10,000 on a $60,000 pickup with a fisher price interior, do you really think they are making anything on cars under $25,000? It is not greed for greater profits that is motivating manufacturers, it is the fact that they are losing money on these vehicles.

  • avatar

    In all the compact car comparisons, the sedan Yaris is consistently on top. The Mazda2 chassis/ platform is older, and still based on the ‘Zoom-Zoom’ days, so handling is a treat and the 1.5 litre 4 banger gets excellent real world mpg. Unlike most of the competition it came with either a real 6 speed auto or a 6 speed manual, no CTV’s. The downsides as far as I’m aware was that the rear seat was cramped (no surprise for a small sedan) and that the Mazda engine was torque-less at higher speeds.I’m sad to see this little car go. It’s just one less thrifty, fun little car we’ll see on the roads, not to mention another conventional auto and sweet manual transmission option bite the dust.

  • avatar

    But will it still be offered in Canada?

  • avatar

    Pour one out…

  • avatar

    I wonder if that means its sister car, the Mazda CX-3 is also entering EOL for the North American market.

    Maybe they are retooling the factory for second generation Skyactiv vehicles.

    • 0 avatar

      @Verezhka, I was thinking the same. IIRC, there was kind of a delay for the 2020 model, and Mazda had been quiet so it was thought that 2019 was perhaps the end, but the 2020 did come out, but consolidated to just one trim level. The base CX-30 is not expensive, so I could see the CX-3 being phased out.

  • avatar

    With the Yaris (Mazda2), Mazda3, Mazda6 all returning similar mileage, and the price difference between the Mazda2 and the next size up being so relatively small, I don’t see the point.

    I haven’t driven the Yaris (Mazda2), but I have a good amount of seat time in the Mazda3, both automatic and manual, as well as the Mazda6, manual only, and they’re good. In fact your achieved my best tank ever in the Mazda6 at just shy of 40 mpg combined (admittedly the conditions were perfect, but it felt good nonetheless). Previously that honor belong to my ’13 Focus manual which returned 35ish.

  • avatar

    Can’t imagine why a 1.5NA engine did not sell! About the best we could say about this car is that it does not have a CVT.

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