QOTD: Do the Evolution?

Steph Willems
by Steph Willems

Things change. Once upon a time, the greatest concern among Americans was getting home in time to watch that Three’s Company episode where Jack wakes up in bed with Mr. Roper. Now, it’s antibody testing and virus-rocked retirement funds.

Things change in the automotive world, too, and along with it, our perceptions. Preconceptions often become misconceptions as new technology and a focus on quality control (or lack thereof) changes minds en masse via personal experience and word of mouth. Brands and entire countries once known for building the best become the stuff of jokes, and vice versa.

How has your thinking evolved?

Two mindset-shifting eras come to, er, mind. The first being the 1970s and the long, slow decline of Detroit as carbuilder extraordinaire. A flood of affordable, high-MPG, and often reliable imports put the Americans to shame in an era of economic stagnation, rising interest rates, and oil crises. Mercedes-Benz and BMW’s status rose among the increasing number of citizens seeking luxury and refinement of the non-overstuffed variety.

A decade later came the Koreans.

“We’re going to buy you a new car. How does a Hyundai sound?” a conciliatory car wash manager asks Al Bundy in a nearly forgotten episode of Married With Children.

“Like an old lawnmower,” our antihero replies, continuing the hunt for his star-spangled, forever-broken Dodge Dart.

Not anymore does that sentiment hold sway, and no one who’s driven a new Hyundai built in the last decade or more would ever think that the company once built the Pony. The automaker’s Genesis brand tops quality lists. Its products look great both on paper and in the flesh.

Meanwhile, because things always come full circle, there’s a full generation of drivers who, when they think of a new American vehicle, they envision their aunt’s Cutlass Ciera, or their granddad’s limping-home Dynasty. Since getting their license, they’ve only driven a Honda or Toyota and see no reason to change. To them, anything rolling out of Detroit must be a hopelessly outdated, inefficient, badges-falling-off crapmobile.

And then there’s eras where quality seems to take a dive across many continents — such as the 2000s. The only industry to come out of that era of collective complacency looking good was Korea’s.

And who knows — maybe you picked up a new British car that turned out to be the most reliable thing you’ve ever owned.

So tell us, B&B, how has your personal ranking of various automotive ethnic groups changed over the years? Any big movements on the list?

[Image: Murilee Martin/TTAC]

Steph Willems
Steph Willems

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  • Tankinbeans Tankinbeans on May 03, 2020

    I'm young enough to have never truly been burned by any car, born in 1988. That said when I was younger my family was generally a Ford family and we never had any real issues aside from a Taurus that ate its head gasket. Other than that nothing really happened. My brother, ever the contrarion, has been a GM guy ever since. He drives his Chevrolets to this day and continues having problems, but I digress. I've never been a V8 or bust kind of guy and was always well-served with a 4 cylinder application. In all of the vehicles so equipped, I've felt more than safe during my everyday driving; the exception being a Neon loaded down with rather large passengers. I had a stint driving a Focus ST, but realized it was more capability than I'd ever need and so now I'm back to an NA 4 cylinder CX-5 and it's fine. I used to be a manual evangelist, but it got tiresome to foreclose the idea of a vehicle that was otherwise exactly what I want, but for a manual transmission. That said if Ford releases the Bronco or Bronco Sport with a manual and AWD I might be willing to take a look. As far as styling goes, I used to think the Germans had it going on. Now Mercedes is doing its organic styling and it just doesn't work for me, BMW is off in the wilderness and has been for a long time, but VW/Audi seem to consistently put out attractive vehicles with a few exceptions. Toyotas went from blah to hideous and Honda did the same. Mazda went from awkward to pretty nice (I'm slightly biased considering I think their current language is pretty en pointe) with a few exceptions. The rest are just window dressing, nothing I really notice aside from proportions that are a hot mess.

  • Neil733 Neil733 on May 04, 2020

    "maybe you picked up a new British car that turned out to be the most reliable thing you’ve ever owned." I'm only on my 5th car, keeping each for quite a few years, but my second car, and my first brand new car, was the closest to totally reliable. It was a 1997 Rover 220SDi, a 5-door hatchback with a 2.0 turbodiesel, and its only failure over 5½years and approx 70,000 miles, other than a couple of light bulbs and a puncture, was the tube for the rear screen wash, which cracked one unusually cold (for the south of England) winter where it crossed from body to tailgate when I opened the tailgate. Other than that, all it needed was routine servicing every 12,000 miles.

  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
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