Bummer: GMC Hummer Reveal Delayed

by Matt Posky

April 29th, 2020 2:26 PM

We don’t know what sort of person will purchase the GMC Hummer EV; presumably, the sort of person that’s also salivating over Tesla’s Cybertruck. Rugged electrics are a novel segment and we’re not sure what its demographic looks like.

Will it be technophiles hoping to secure their masculinity, or hard-living folks who’ve finally find a battery-driven vehicle that speaks to them? More importantly, how will these electric monsters stack up against established bruisers carrying tried-and-true internal combustion engines?

We haven’t the foggiest, and it looks like we’ll be waiting longer than planned to get some answers. General Motors announced it’s delaying the reveal of the new-and-improved Hummer on Wednesday. While no official reason was given, it’s almost certainly the result of lockdown measures relating to the coronavirus.

Originally planned for May 20th, GM has only said that the reveal date would have to be rescheduled. The automaker does not believe the move will impact the vehicle’s market launch — which is still planned for late 2021.

The Hummer EV is also supposed to arrive as both an SUV and a pickup, with the automaker leading with the latter bodystyle. General Motors finds itself falling behind in an electric SUV race that’s largely dominated by premium nameplates, but it could still drop an electric pickup onto the market before it becomes similarly saturated.

The resurrected Hummer is rumored to be the same size as the Silverado/Sierra and is expected to come equipped with various motor configurations tied to an array of towing packages. Details are scant beyond that. While GM did provide a video clip of the model silently cruising through a forest (shot from high overhead) to prepare us for the extended wait, the video quality makes us wonder if it’s not digitally enhanced. The vehicle also appears to be lacking a roof (or equipped with a transparent one), perhaps denoting one of its future options.

[Images: General Motors]

#Delays #GeneralMotors #GM #GMCHummer #HUMMER #Reveals

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2 of 6 comments

Jeff S on Apr 30, 2020

No surprise. If anything any new model will either be delayed or will be canceled.

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SCE to AUX on Apr 30, 2020

The clever headline uses the word "bummer", but does anyone actually care?

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