Bummer: GMC Hummer Reveal Delayed
We don’t know what sort of person will purchase the GMC Hummer EV; presumably, the sort of person that’s also salivating over Tesla’s Cybertruck. Rugged electrics are a novel segment and we’re not sure what its demographic looks like.
Will it be technophiles hoping to secure their masculinity, or hard-living folks who’ve finally find a battery-driven vehicle that speaks to them? More importantly, how will these electric monsters stack up against established bruisers carrying tried-and-true internal combustion engines?
We haven’t the foggiest, and it looks like we’ll be waiting longer than planned to get some answers. General Motors announced it’s delaying the reveal of the new-and-improved Hummer on Wednesday. While no official reason was given, it’s almost certainly the result of lockdown measures relating to the coronavirus.
Originally planned for May 20th, GM has only said that the reveal date would have to be rescheduled. The automaker does not believe the move will impact the vehicle’s market launch — which is still planned for late 2021.
The Hummer EV is also supposed to arrive as both an SUV and a pickup, with the automaker leading with the latter bodystyle. General Motors finds itself falling behind in an electric SUV race that’s largely dominated by premium nameplates, but it could still drop an electric pickup onto the market before it becomes similarly saturated.
The resurrected Hummer is rumored to be the same size as the Silverado/Sierra and is expected to come equipped with various motor configurations tied to an array of towing packages. Details are scant beyond that. While GM did provide a video clip of the model silently cruising through a forest (shot from high overhead) to prepare us for the extended wait, the video quality makes us wonder if it’s not digitally enhanced. The vehicle also appears to be lacking a roof (or equipped with a transparent one), perhaps denoting one of its future options.
[Images: General Motors]
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- FreedMike I think this illustrates a bit of Truth About PHEVs: it's hard to see where they "fit." On paper, they make sense because they're the "best of both worlds." Yes, if you commute 20-30 miles a day, you can generally make it on electric power only, and yes, if you're on a 500-mile road trip, you don't have to worry about range. But what percentage of buyers has a 20-mile commute, or takes 500-mile road trips? Meanwhile, PHEVs are more expensive than hybrids, and generally don't offer the performance of a BEV (though the RAV4 PHEV is a first class sleeper). Seems this propulsion type "works" for a fairly narrow slice of buyers, which explains why PHEV sales haven't been all that great. Speaking for my own situation only, assuming I had a place to plug in every night, and wanted something that ran on as little gas as possible, I'd just "go electric" - I'm a speed nut, and when it comes to going fast, EVs are awfully hard to beat. If I was into hypermiling, I'd just go with a hybrid. Of course, your situation might vary, and if a PHEV fits it, then by all means, buy one. But the market failure of PHEVs tells me they don't really fit a lot of buyers' situations. Perhaps that will change as charging infrastructure gets built out, but I just don't see a lot of growth in PHEVs.
No surprise. If anything any new model will either be delayed or will be canceled.
The clever headline uses the word "bummer", but does anyone actually care?