GMC Hummer Reveal Scheduled for World Series

Matt Posky
by Matt Posky

While General Motors still plans on debuting its all-electric Hummer on October 20th in a live-stream event catering to industry watchers and EV super fans, it will also be dipping into its marketing budget to give those watching the first game of Major League Baseball’s World Series a glimpse of the beast.

Two weeks from now, the automaker will pull the trigger on a synchronous media extravaganza guaranteed to place the electric behemoth in front of as many eyes as possible. In addition to the official debut and Fox’ baseball slot, GM has also purchased time during NBC’s The Voice — which is estimated to draw in around 9 million viewers when it returns for its 19th season.

According to a corporate spokesperson, a short film (commercial) “will be visible simultaneously on multiple platforms and formats, including a version creatively integrated during commercial breaks on NBC’s The Voice and the MLB World Series on Fox.” But General Motors has purchased time elsewhere to maximize the effectiveness of its campaign. Regardless of what you’re doing, the company wants you to be talking about the Hummer the following morning.

Considering the pandemic nullified any hope of there being a normal debut for the model, this is likely a wise decision. But we’re not so certain the Hummer EV boasts the mass appeal warranting a coordinated media offensive quite so grand. Electric vehicles have yet to achieve mainstream acceptance and the upcoming SUV is certainly a curious creature. Hummer (or at least the H1) is synonymous with being highly capable off-road and almost miraculously fuel inefficient. But, unless you’re keeping tabs on where/how its electricity is produced, the new model doesn’t depend on fossil fuels at all.

While that’s the main difference between the new breed and its predecessor, some have augured that the hulking EV might not excel at off-road ventures and be too heavy to see desirable ranges. We can’t speak to those fretting over range anxiety but we do know GMC is outfitting it with a “ crab mode” that allows it to move diagonally — indicating four-wheel steering at lower speeds. It’s also supposed to be available with up to 1,000 horsepower and 11,500 lb-ft of torque when equipped appropriately. That should be enough to turn more than a few heads, especially when it equates to a zero-to-60 time of just 3 seconds.

If your curiosity has been piqued by the above, an extended and uncut preview will be available at GMC.com on October 20th at 8:00 PM (ET). Otherwise, you can settle into the couch and come across a condensed version on any number of channels (both on and offline) at roughly the same time.

[Image: General Motors]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • ToolGuy ToolGuy on Oct 07, 2020

    Prediction: GMC will get more than a few reservations for these. [Speaking of which, I wonder where they got the idea to offer advance reservations?]

  • CaddyDaddy CaddyDaddy on Oct 07, 2020

    Madam Presidents: Kamela “B.J.” Harris and Mary “Hummer” Berra. America this is you Future!

    • Luke42 Luke42 on Oct 08, 2020

      This future you're trying to warn me off of sounds pretty good to me. President Kamala Harris would be a big upgrade from the guy we for president now!

  • MaintenanceCosts "But your author does wonder what the maintenance routine is going to be like on an Italian-German supercar that plays host to a high-revving engine, battery pack, and several electric motors."Probably not much different from the maintenance routine of any other Italian-German supercar with a high-revving engine.
  • 28-Cars-Later "The unions" need to not be the UAW and maybe there's a shot. Maybe.
  • 2manyvettes I had a Cougar of similar vintage that I bought from my late mother in law. It did not suffer the issues mentioned in this article, but being a Minnesota car it did have some weird issues, like a rusted brake line.(!) I do not remember the mileage of the vehicle, but it left my driveway when the transmission started making unwelcome noises. I traded it for a much newer Ford Fusion that served my daughter well until she finished college.
  • TheEndlessEnigma Couple of questions: 1) who will be the service partner for these when Rivian goes Tits Up? 2) What happens with software/operating system support when Rivia goes Tits Up? 3) What happens to the lease when Rivian goes Tits up?
  • Richard I loved these cars, I was blessed to own three. My first a red beauty 86. My second was an 87, 2+2, with digital everything. My third an 87, it had been ridden pretty hard when I got it but it served me well for several years. The first two I loved so much. Unfortunately they had fuel injection issue causing them to basically burst into flames. My son was with me at 10 years old when first one went up. I'm holding no grudges. Nissan gave me 1600$ for first one after jumping thru hoops for 3 years. I didn't bother trying with the second. Just wondering if anyone else had similar experience. I still love those cars.
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