Trademark Filing Serves As a Reminder That Yes, a New Toyota Tundra Is on the Way

Steph Willems
by Steph Willems
trademark filing serves as a reminder that yes a new toyota tundra is on the way

Given the avalanche of new domestic pickups smothering the American marketplace over the past couple of years, you’d be forgiven for forgetting about the Toyota Tundra, last revamped during the latter part of the Bush administration.

And yet, after Ford comes out with a new F-150 later this year and Nissan gets its midsize offering in order, there’ll be a new full-sizer from Toyota.

A U.S. trademark filing dated February 18th asks for the i-Force Max name, no doubt referring to the upcoming Tundra’s heart. For the current model year, Toyota ditched the base 4.6-liter i-Force V8, leaving the 5.7-liter (381 horsepower, 401 lb-ft) V8 as the sole available mill. That’s the same engine that returned just over 13 mpg in less-than-strenuous driving conditions a couple years back.

Yes, the Tundra is long overdue for some weight loss and refinement.

The trademark application gives us no details on the nature of the i-Force Max engine, though it has long been rumored that the upcoming Tundra, due to appear in 2021 (possibly as a 2022 model), will make use of a twin-turbo 3.5-liter V6 hybrid setup sourced from the Lexus line. Power is expected to the tune of 450 hp and 500 lb-ft, catapulting the Tundra into competitive territory, and not just for its power figures.

It’s possible i-Force Max refers to this boosted powertrain. That said, there’s still no confirmation from Toyota about the hybrid system, nor is there word about what a base engine might look like. Presumably, it would be the twin-turbo V6 minus the electric assist. The same haze surrounds the next-gen truck’s rear suspension, seen shrouded in curtains in recent spy photos and rumored to carry coil springs or an air system.

Whatever form the Tundra takes, it will have its work cut out for it. Detroit made good use of its development dollars in recent years (some might place an asterisk next to GM on that list), and the Tundra will have to make a big impression on these devout buyers to get noticed. Existing Tundra owners will, of course, return to the Toyota dealer to trade in their old rig on a new one. Their loyalty knows no bounds.

[Images: Toyota]

Join the conversation
2 of 36 comments
  • Dukeisduke Dukeisduke on Mar 04, 2020

    The Tundra is a great truck reliability-wise, but an also-ran feature- and technology-wise. I think they're content with the number of sales they get, but I think they shouldn't be content with their dismal fuel economy and lack of features.

  • PrincipalDan PrincipalDan on Mar 04, 2020

    I'm more interested in how many gears in the trans and what fuel economy is going to look like. Maybe the 5.7 iForce as a base engine with TT as the upgrade? Perhaps 5.7 gains dual injection like many other Toyota Motors.

  • VoGhost Reminder: dealers exist to line the pockets of millionaires who contribute to local politicians.
  • Cprescott The pandemic changed the sales game. No longer do dealerships need inventory. After two years people are accustomed to having to order what they want and then extorted on the price by the dealer for that privilege. Now used cars with 75k are selling for $5k more than I paid for my 21k, 2016 model back in January 2019. I pray my car won't get totaled and I have but 13 payments left to make on it. I may never buy another car again.
  • Grein002 I hope you meant "take the Ranger out behind the *barn*" rather than "bar". I think something completely different happens "behind the bar".
  • Cprescott Suddenly there is no reason to buy ugly anymore. The Silverdodo is dead. Long live the less hideous Colorado.
  • Cprescott Portable BBQ's for everyone!