Trademark Filing Serves As a Reminder That Yes, a New Toyota Tundra Is on the Way

Steph Willems
by Steph Willems
trademark filing serves as a reminder that yes a new toyota tundra is on the way

Given the avalanche of new domestic pickups smothering the American marketplace over the past couple of years, you’d be forgiven for forgetting about the Toyota Tundra, last revamped during the latter part of the Bush administration.

And yet, after Ford comes out with a new F-150 later this year and Nissan gets its midsize offering in order, there’ll be a new full-sizer from Toyota.

A U.S. trademark filing dated February 18th asks for the i-Force Max name, no doubt referring to the upcoming Tundra’s heart. For the current model year, Toyota ditched the base 4.6-liter i-Force V8, leaving the 5.7-liter (381 horsepower, 401 lb-ft) V8 as the sole available mill. That’s the same engine that returned just over 13 mpg in less-than-strenuous driving conditions a couple years back.

Yes, the Tundra is long overdue for some weight loss and refinement.

The trademark application gives us no details on the nature of the i-Force Max engine, though it has long been rumored that the upcoming Tundra, due to appear in 2021 (possibly as a 2022 model), will make use of a twin-turbo 3.5-liter V6 hybrid setup sourced from the Lexus line. Power is expected to the tune of 450 hp and 500 lb-ft, catapulting the Tundra into competitive territory, and not just for its power figures.

It’s possible i-Force Max refers to this boosted powertrain. That said, there’s still no confirmation from Toyota about the hybrid system, nor is there word about what a base engine might look like. Presumably, it would be the twin-turbo V6 minus the electric assist. The same haze surrounds the next-gen truck’s rear suspension, seen shrouded in curtains in recent spy photos and rumored to carry coil springs or an air system.

Whatever form the Tundra takes, it will have its work cut out for it. Detroit made good use of its development dollars in recent years (some might place an asterisk next to GM on that list), and the Tundra will have to make a big impression on these devout buyers to get noticed. Existing Tundra owners will, of course, return to the Toyota dealer to trade in their old rig on a new one. Their loyalty knows no bounds.

[Images: Toyota]

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  • Dukeisduke Dukeisduke on Mar 04, 2020

    The Tundra is a great truck reliability-wise, but an also-ran feature- and technology-wise. I think they're content with the number of sales they get, but I think they shouldn't be content with their dismal fuel economy and lack of features.

  • PrincipalDan PrincipalDan on Mar 04, 2020

    I'm more interested in how many gears in the trans and what fuel economy is going to look like. Maybe the 5.7 iForce as a base engine with TT as the upgrade? Perhaps 5.7 gains dual injection like many other Toyota Motors.

  • Chiefmonkey Honda just cuts too many corners. There's no reason why the base Accord should have a 4 speaker stereo lol. It's a $28,000 midsize sedan, not a Mitsubishi Mirage! Not to diss the Mirage it's a great car for what it is. And what's up with Honda's obsession with the dullest most spartan looking black cloth or leather interiors? Literally every other automaker I can think of offers two, three, four possibilities. If I order even the top trim accord in the blue paint, I am limited to a black interior...why???? Strangely, if I order the white paint, the possibilities expand overwhelmingly to two: black, or dentist's office gray (which clashes with white.) There's zero rhyme or reason to it. Just a cheap, corner cutting company.
  • Dartman It was all a scam just to gin up some free publicity. It worked. Tassos go back to sleep; no ones on your lawn. Real ‘murricans prefer hot dogs to gyros.
  • ToolGuy I plan to install a sink in the crawl space soon. After that I plan to put washer and dryer hookups on my roof.
  • ToolGuy "That power team adds an electric supercharger"YES!
  • Cardave5150 UAW is acting all butt-hurt that their employers didn't "share the wealth" when they had massive profits. They conveniently forget that they have a CONTRACT with their employers, which was negotiated in good faith, and which the Remaining 3 are honoring, paying them exactly what they negotiated last time.