QOTD: Disappearing Models, Vanishing Brands?
Events of the last month (and the foreseeable future) will surely cause more than a few auto manufacturers to reevaluate their portfolios. Numbers for Q1, scheduled to be released this week but potentially delayed for understandable reasons, will surely be quite dismal.
Leaving one’s own personal views about the current economic shutdowns aside, do you think car companies might be forced (or choose to take the opportunity) to scrub a few underperforming models — or even entire brands?
Several brands vanished in 2009, facilitated by corporate sojourns through bankruptcy. For all concerned, your author dearly hopes that scene is not repeated. But, even in the absence of insolvency, the financial strain of these tough times might result in a few nameplates disappearing for good.
Fiat has been in the doldrums for a while, losing even its city-runabout 500 namesake. There’s little to cheer about at the house of Chrysler, either, with essentially just two models: the ancient 300 plus the Pacifica and its various iterations. It wouldn’t take much to rebadge the Pacifica as a Dodge once it’s standing on its own after the 300 disappears.
Will the current world situation hasten decisions such as these? Sound off below. Stay well and stay safe, folks.
[Image: Fiat Chrysler Automobiles]
Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.
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