QOTD: Back From the Dead?

Matthew Guy
by Matthew Guy
qotd back from the dead

Steph brought us news on Friday about Hummer’s imminent return. In an about-face from the gas-guzzling image it cultivated fifteen years ago, earning it scorn and ridicule from the wheat-n-grain types, the name is going to be appended to an electric pickup.

Sure, it isn’t going to be a standalone brand, instead as part of the GMC fold and perhaps even as “Hummer by GMC”. The latter spawns images of “Chrysler TC by Maserati”, but nevertheless. Our question for you today is this: which of GM’s purged brands would you bring back, should RenCen suddenly hand you the levers of power?

Certainly, there had to be some wringing of hands and gnashing of teeth in certain corner offices at GM in the SUV-heavy decade that followed the binning of Hummer during the company’s stroll through bankruptcy. Can you imagine the profit center that a fleet of H2, H3, H3T, and the inevitable H4 would have created? They even had alphanumeric names before Johann showed up at Cadillac. The mind reels.

Attentive readers will likely predict my vote for Pontiac, a brand for those who wanted to be brash on a budget. It’s always dangerous to look at the ’90s through rose-colored glasses, but I dare you to look at this Grand Prix and tell me it’s not an attractive car, build quality be damned.

Now we know Hummer’s on the way back to America’s highways, what’s your pick from the dustbin of GM history?

[images: GM, Car Brochures]

Join the conversation
2 of 41 comments
  • Railroadjim Railroadjim on Jan 15, 2020

    I would definitely have to go with Pontiac as being a performance sub-brand, similar to what Bob Lutz had in mind with the entire brand. Seeing the aftermarket versions of the Trans-Am really make me wish that GM would do their own version. Then again, I am a Trans-Am and G8 owner, so I'm a bit biased....

  • Jeff S Jeff S on Jan 15, 2020

    "Just make Chevy cars and truck so good and offer higher trims/luxury/performance, if not quality, that buyers won’t be as repelled by “Chevrolet” or the Bowtie, and or feel a vomit coming on at the thought." "Also tone down the damn Bowtie. You don’t need to see if from 50 car lengths, especially at the front. Two inches across would suffice, we know who makes it." Denver Mike I couldn't have said it better. GM in the past has made great vehicles that have become legends. Once a brand makes bad products it is much harder to get a reputation back. Bringing back old names such as Blazer, Malibu, Hummer, and etc. is not going to get customers back or grow the brand if the product is sub-par. The same thing goes for Ford and FCA.

  • Tassos The EQS is the best looking BEV, better than even the only Tesla I would ever consider (the S) and more luxurious inside etc etcThe self driving features will come in handy when I'm 110 and my eyesight and reaction times start to suffer.But that's four decades away, and only Tim recommends 40 year old "used cars"
  • Tassos "Baby, Baby light my fire!""Oh God please give me a Kia Forte" --Janis Joplin
  • Tassos The fugly looks of any Subaru, and especially the non-sporty non-elegant, fugly, low-rent looks and interior of the WRX are alone a sufficient turnoff to never want to own one.One can be a 100% car enthusiast but ALSO demand a beautiful AND luxurious vehicle one can be truly proud of and which makes one very happy every time one drives it.The above is obviously totally foreign to Subaru Designers and managers.Αnd who cares if they sell all they make? this is 100% worthless bragging, since they hardly make ANY. ALL of Subaru's models together, all dozen of them, sell less than the top selling Toyota or Honda or even Tesla sells. ANd furthermore, if you have the intellectual horsepower to understand it, bulldude, which I am 99% sure you sure as hell do not, it is NOT about the sales units, it is not even about the sales revenue.It is all about the P R O F I T S.Am I going slow enough for you, bulldude?
  • Thehyundaigarage Am I the only one that sees a Peugeot 508?
  • Lou_BC I realized it wasn't EV's burning by the absence of the usual suspects.