QOTD: Back From the Dead?
Steph brought us news on Friday about Hummer’s imminent return. In an about-face from the gas-guzzling image it cultivated fifteen years ago, earning it scorn and ridicule from the wheat-n-grain types, the name is going to be appended to an electric pickup.
Sure, it isn’t going to be a standalone brand, instead as part of the GMC fold and perhaps even as “Hummer by GMC”. The latter spawns images of “Chrysler TC by Maserati”, but nevertheless. Our question for you today is this: which of GM’s purged brands would you bring back, should RenCen suddenly hand you the levers of power?
Certainly, there had to be some wringing of hands and gnashing of teeth in certain corner offices at GM in the SUV-heavy decade that followed the binning of Hummer during the company’s stroll through bankruptcy. Can you imagine the profit center that a fleet of H2, H3, H3T, and the inevitable H4 would have created? They even had alphanumeric names before Johann showed up at Cadillac. The mind reels.
Attentive readers will likely predict my vote for Pontiac, a brand for those who wanted to be brash on a budget. It’s always dangerous to look at the ’90s through rose-colored glasses, but I dare you to look at this Grand Prix and tell me it’s not an attractive car, build quality be damned.
Now we know Hummer’s on the way back to America’s highways, what’s your pick from the dustbin of GM history?
[images: GM, Car Brochures]
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