De Tomaso Back From The Dead
Former Lancia CEO Gianmario Rossignolo has bought the De Tomaso trademark, says Der KFZ-Betrieb in Germany. In a former Pininfarina plant near Torino, 8000 De Tomasos are planned to be produced. A new De Tomaso will be shown at the 2011 Geneva Auto Show.
Argentinean racer De Tomaso launched the company 1959 in Modena. De Tomaso produced a series of highly regarded low-volume sports cars. Lewd thoughts of the Mangusta or the Pantera still make geriatric connoisseurs drool. (How’s that for an excuse …) A year after De Tomaso’s death in 2003, the company followed him into the grave.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
More by Bertel Schmitt
Comments
Join the conversation
If it has a supercharged Coyote V8 in a supercar-like body, this thing could be a hit. Every one of the Ford GT owners are gonna want one to add to their collection.
I remember how the Pantera was sold through Lincoln/Mercury Dealerships along with the Mercury Capri in the early 70s. Hopefully the new and improved version will be free of the overheating. I still remember seeing these cars barely off the showroom floor in the shop with issues.
I hope it comes complete with De Tomaso style shirts (left cuff designed so you can wear a watch over it, in Alejandro's fashion) :) I guess the other aspect - rebadging the cars and selling them as Maseratis will not happen this time around...