Pricing Switcheroo As Ford EcoSport Faces New Rivals

Steph Willems
by Steph Willems
pricing switcheroo as ford ecosport faces new rivals

In a matter of days, we’ll have a first drive review of the Hyundai Venue for you to peruse. That tiny vehicle’s introduction to the crossover market pertains to this story, as it’s yet another small, cargo-happy vehicle the Ford EcoSport — a vehicle that was aging even before its arrival on these shores — must face in 2020.

As one can expected from a new model-year vehicle, the EcoSport saw a price increase for 2020, but just as suddenly, it didn’t.

As noticed by CarsDirect, the $490 removed from the entry price of a base EcoSport S last week puts the subcompact, Indian-born crossover right back where it started. The model’s current $19,999 pre-destination MSRP is the same as when the EcoSport appeared in January of 2018.

In a letter to dealers, Ford said the “competitive pricing action” applies only to the entry-level S, with loftier trims keeping their original 2020 price alterations.

Add destination, and the cheapest new EcoSport you’ll come across retails for $21,090. On paper, anyway. Generous dealer cash available for EcoSport intenders (especially for lessees) will push that price downwards quite a bit, which should give the model a helping hand in fighting off a growing number of competitors.

Since it appeared on the sales charts in January 2018, the EcoSport has seen the introduction of the low-priced Nissan Kicks, which undercuts the Blue Oval offering, and the new Venue, which also dives below the EcoSport’s starting price. A base 2020 Kicks S begins at $19,965 after destination, while the Venue SE’s floor is pegged at $18,345. All three of these vehicles are front-drive in entry-level spec (and in the case of the Kicks, all specs).

Before long, the pint-sized Ford will have to contend with the larger and more powerful Chevrolet Trailblazer, a tweener model positioned between the subcompact and compact classes. That model, which in this writer’s eye looks a damn sight better than the EcoSport, just happens to start at $19,995 after destination.

Ford will either have to keep those incentives flowing or come up with a newer, better EcoSport.

[Image: Ford]

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2 of 39 comments
  • Dal20402 Dal20402 on Jan 15, 2020

    I can't imagine how anyone with functioning eyes and ears would pick an Ecosport over either a Kicks or a Venue. (Or, at the same price, over a decently equipped Civic, but muh ride height.)

  • Lets see, after posting story after story about the insipid Ecosport, and the resulting rabblerabblerabble hatefest on Ford it received, how can we copy that formula? Do an ace of base on the same car again for the 10th time? Naw. There be one on the Mirage next week. OH I know, another Ecosport hatefest! YES! *Sounds of furiously clicking intensifies* ***RABBLERABBLERABBLERABBLERABBLE*** Success!

  • Kwik_Shift Once 15 Minute Cities start to be rolled out, you won't be far enough away from home to worry about range anxiety.
  • Bobbysirhan I'd like to look at all of the numbers. The eager sheep don't seem too upset about the $1,800 delta over home charging, suggesting that the total cost is truly obscene. Even spending Biden bucks, I don't need $1,800 of them to buy enough gasoline to cover 15,000 miles a year. Aren't expensive EVs supposed to make up for their initial expense, planet raping resource requirements, and the child slaves in the cobalt mines by saving money on energy? Stupid is as stupid does.
  • Slavuta Civic EX - very competent car. I hate the fact of CVT and small turbo+DI. But it is a good car. Good rear seat. Fix the steering and keep goingBut WRX is just a different planet.
  • SPPPP This rings oh so very hollow. To me, it sounds like the powers that be at Ford don't know which end is up, and therefore had to invent a new corporate position to serve as "bad guy" for layoffs and eventual scapegoat if (when) the quality problems continue.
  • Art Vandelay Tasos eats $#!t and puffs peters