Pricing Switcheroo As Ford EcoSport Faces New Rivals

Steph Willems
by Steph Willems

In a matter of days, we’ll have a first drive review of the Hyundai Venue for you to peruse. That tiny vehicle’s introduction to the crossover market pertains to this story, as it’s yet another small, cargo-happy vehicle the Ford EcoSport — a vehicle that was aging even before its arrival on these shores — must face in 2020.

As one can expected from a new model-year vehicle, the EcoSport saw a price increase for 2020, but just as suddenly, it didn’t.

As noticed by CarsDirect, the $490 removed from the entry price of a base EcoSport S last week puts the subcompact, Indian-born crossover right back where it started. The model’s current $19,999 pre-destination MSRP is the same as when the EcoSport appeared in January of 2018.

In a letter to dealers, Ford said the “competitive pricing action” applies only to the entry-level S, with loftier trims keeping their original 2020 price alterations.

Add destination, and the cheapest new EcoSport you’ll come across retails for $21,090. On paper, anyway. Generous dealer cash available for EcoSport intenders (especially for lessees) will push that price downwards quite a bit, which should give the model a helping hand in fighting off a growing number of competitors.

Since it appeared on the sales charts in January 2018, the EcoSport has seen the introduction of the low-priced Nissan Kicks, which undercuts the Blue Oval offering, and the new Venue, which also dives below the EcoSport’s starting price. A base 2020 Kicks S begins at $19,965 after destination, while the Venue SE’s floor is pegged at $18,345. All three of these vehicles are front-drive in entry-level spec (and in the case of the Kicks, all specs).

Before long, the pint-sized Ford will have to contend with the larger and more powerful Chevrolet Trailblazer, a tweener model positioned between the subcompact and compact classes. That model, which in this writer’s eye looks a damn sight better than the EcoSport, just happens to start at $19,995 after destination.

Ford will either have to keep those incentives flowing or come up with a newer, better EcoSport.

[Image: Ford]

Steph Willems
Steph Willems

More by Steph Willems

Join the conversation
2 of 39 comments
  • Dal20402 Dal20402 on Jan 15, 2020

    I can't imagine how anyone with functioning eyes and ears would pick an Ecosport over either a Kicks or a Venue. (Or, at the same price, over a decently equipped Civic, but muh ride height.)

  • Lets see, after posting story after story about the insipid Ecosport, and the resulting rabblerabblerabble hatefest on Ford it received, how can we copy that formula? Do an ace of base on the same car again for the 10th time? Naw. There be one on the Mirage next week. OH I know, another Ecosport hatefest! YES! *Sounds of furiously clicking intensifies* ***RABBLERABBLERABBLERABBLERABBLE*** Success!

  • Bd2 If they let me and the boyz roll around naked in their dealership I'll buy a Chinese car.
  • THX1136 I would not 'knowingly' purchase a Chinese built or brand. I am somewhat skeptical of actual build quality. What I've seen in other Chinese made products show them to be of low quality/poor longevity. They are quite good at 'copying' a design/product, but often they appear to take shortcuts by using less reliable materials and/or parts. And , yes, I know that is not exclusive to Chinese products. When I was younger 'made in Japan' was synonymous with poor quality (check John Entwistle's tune 'Made in Japan' out for a smile). This is not true today as much of Japan's output is considered very favorably and, in some product types, to be of superior quality. I tend to equate the same notion today for things 'made in China'.
  • Mike Beranek No, but I'm for a world where everyone, everywhere buys cars (and everything else) that are sourced and assembled regionally. Shipping big heavy things all over the planet is not a solution.
  • Jeffrey No not for me at this time
  • El scotto Hmm, my VPN and security options have 12-month subscriptions. Car dealers are not accountable to anyone except the owner. Of course, the dealer principles are running around going "state of the art security!", "We need dedicated IT people!" For the next 12 months. The hackers can wait.