Don't Do What Carlos Ghosn Did: Yamaha

Steph Willems
by Steph Willems

What’s a motorcycle and snowmobile builder doing talking about fallen Renault/Nissan boss Carlos Ghosn? It isn’t. The headline refers to the other Yamaha, maker of boxes big and small, among other things.

Yamaha Corporation, a company you may remember from music class (or perhaps your high school garage band), has clearly followed the strange and compelling saga of Carlos Ghosn, who escaped from Japanese authorities, at last report, by smuggling himself onto a private jet inside an oversized instrument case. Perhaps even a Yamaha case, as the company seems to be the leading maker of such things.

“We won’t mention the reason, but there have been many tweets about climbing inside large musical instrument cases,” the company tweeted over the weekend. “A warning after any unfortunate accident would be too late, so we ask everyone not to try it.”

Confinement inside any locked case, especially one with tight tolerances and no openings, poses a risk of suffocation, so it’s prudent for Yamaha to issue the warning (knowing all the while that its tweet would go viral). Once upon a time, parents would warn kids not to hide in abandoned refrigerators for the same reason. Those thinks locked once you got in ’em.

Ghosn’s instrument case journey ended well for the former industry titan. Landing in Beirut, Lebanon after switching hired planes in Istanbul, Ghosn’s newfound freedom allowed him to go on the offensive last week against the Japanese judiciary and Nissan executives. The former exec claims Japanese officials and the Nissan hierarchy conspired to oust him from the company on phoney financial charges to avoid closer integration with alliance partner Renault.

Currently, Ghosn and Co. are preparing an onslaught of litigation against his former colleagues. Meanwhile, Japan has issued an arrest warrant for Ghosn and his wife, Carole.

[Source: Reuters] [Image: Frederic Legrand/Shutterstock]

Steph Willems
Steph Willems

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  • Tele Vision Tele Vision on Jan 15, 2020

    Best 12-string acoustic I've yet played. I couldn't fit in the flight case it came with, though...

  • Lou_BC Lou_BC on Jan 15, 2020

    I recall when "The Deer Hunter" came out. There were deaths due to people playing Russian Roulette. "Monkey see, Monkey do" is a real thing.

  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
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