By on December 10, 2019

Maybe Land Rover isn’t so removed from its former parent, after all. Whereas Ford saw the resurrection of the Bronco nameplate as an opportunity to butch up an Escape, Land Rover apparently sees the return of the storied Defender as an excuse to push its lineup downmarket.

No, not with the Defender itself — the range-topping SUV will only go upward in price, Autocar reports, but the opportunity lies in sprinkling some of its design magic over a new entry-level model.

It’s the same thing Ford chose to do with the so-called “Baby Bronco” due out next year. An Escape by any measure, the vehicle will don the Bronco’s design cues while adding a yet-to-be-defined level of off-road prowess. Two models for the cost of one!

At Land Rover, the idea is the same. According to Autocar, the brand hopes to release a Defender-inspired five-door model in 2021 to capitalize on the larger model’s heritage, at the same time creating a cheaper entry point into the brand. Starting price for the unnamed, unconfirmed model is pegged at the low $30k range (£25,000 for Brits).

In comparison, Land Rover’s current cheapest model, the Discovery Sport, starts at just under $39,000. A new platform sourced from parent corp Tata Motors is believed to underpin the upcoming model.

As the brand prepares to plumb for lower-end buyers, it also expects to capture more of the affluent green crowd. The Defender itself is expected to appear as a fully electric vehicle in the near future, carrying a sticker price north of £100,000. Luxed-up and free of emissions, the variant’s lofty sticker is necessary to keep the model profitable as Land Rover chases loaded European green buyers (lowering its fleetwide carbon footprint in the process).

The basic Defender returns to U.S. dealers next summer.

[Images: Jaguar Land Rover]

Get the latest TTAC e-Newsletter!

Recommended

12 Comments on “Return of Defender Opens Door to Bargain-basement Land Rover, Report Claims...”


  • avatar
    Hummer

    New defender already looks like a bargain basement Barbie accessory. Since it’s clearly incapable off-road I guess the whole point of it was to be an accessory after all? Best to appeal to all financial means at that point.

  • avatar
    dukeisduke

    What’s that box on the side? In the computer world it’d be called a kludge.

  • avatar
    Add Lightness

    This Disco looks like a very capable offroader.
    Too bad it’s only looks and to be marketed to posers.

  • avatar
    R Henry

    “the affluent green crowd”

    LR is over-reaching here. The Defender is no Prius!

  • avatar
    Imagefont

    I look forward to reading about the stump pulling, rock crawling prowess of the 1.2L turbocharged 3–cylinder engine mated to the all-wheel drive power train with CVT transmission. And no stick shift option of course.

  • avatar
    Tstag

    Judging by the absolute trashing a recent tv program gave the Jeep Wrangler I don’t think Land Rover has too much to worry about. The Jeep was torn apart on almost everything with the verdict being buy a Toyota or a Defender.

    I think the latest Defender will smash it out the park.

    Before anyone says anything about reliability I’d suggest looking at Jeeps scores in this area.

    • 0 avatar
      ajla

      Was this a European TV program?

      • 0 avatar
        Tstag

        Yes fifth gear.. The Jeep lover in it slated the Wrangler over a whole range of problems ranging from reliability to safety to rubbish packaging.

        I’m sure you’ll say it was biased but they were forensic and pointed to independent surveys.

        Just trying to bring some balance here. The Defender is largely new from the ground up with cutting edge tech. So not sure how it can be slated here before a single road test has taken place. Also kit sure why there is a feeling that it’s high tech approach is bad vs ancient mechanical in the Jeep.

        Let’s be fair.

        • 0 avatar
          jack4x

          If we are being fair, Land Rover does not have the best reputation when implementing “cutting edge tech”, so perhaps some skepticism is warranted before crushing the Wrangler for supposed bad reliability or “ancient mechanicals”.

        • 0 avatar
          dukeisduke

          Well it is a Land Rover, a brand that’s routinely near the bottom of quality and reliability lists.

          Land Rover’s motto: “There’s a sucker born every minute.”

  • avatar
    cimarron typeR

    It must be an ammo box for the UN Peacekeeping forces. Or a place to put scones.

Read all comments

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • rudiger: These guys would have been wise to have studied the history of factory street racing back in sixties...
  • dont.fit.in.cars: Dal The fallacy of your discord is trade with America is not reciprocated. One country cannot...
  • cprescott: A sledge hammer taken to the c-pillar on this wretched thing would be an upgrade. And then a match thrown...
  • cprescott: This is good news – fewer of the hideous Chevrolet Fieros on the road.
  • cprescott: Nice to see a real Jeep compared to the bloated and expensive thing they are building now over at...

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Timothy Cain, Canada
  • Matthew Guy, Canada
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Mark Baruth, United States