Honda Ups Discounts on Ridgeline - a Truck That's Already Having a Better Year

Steph Willems
by Steph Willems
honda ups discounts on ridgeline a truck thats already having a better year

Like most Americans, you probably didn’t emerge from last night’s slumber with thoughts of the Honda Ridgeline on your mind. Few do, though the oft-overlooked unibody Honda pickup remains a fairly consistent niche seller.

For the coming month, Honda wants to provide you, the buyer, with additional reasons to choose its offering over tried-and-true BOF competitors.

The headline gave it away. With year’s end looming, Honda is increasing incentives on the Ridgeline, a vehicle that first bowed in second-generation guise in mid-2016. Boosted spiffs aren’t the only way Honda plans to clear out aging inventory.

As reported by CarsDirect, the automaker plans to offer 0.9-percent financing (over a 72-month term) on certain Ridgelines, which happens to be the best finance offer on this particular vehicle the publication has seen to date.

While all Ridgelines are eligible for $2,000 in dealer cash, a new effort adds an extra $2,000 for Ridgeline Sport buyers, and $1,500 for RTL buyers. If you’re unaware, the RTL is the high-end Ridgeline. So, getting those additional discounts means springing for a truck with a higher asking price, but those are normally the hoods where extra cash lands.

Also, as CarsDirect points out, there’s no certainty your local dealer will use those extra dollars to move metal. Shop around if you’re in the market. A lease on a low-end Ridgeline RT is apparently one of the better deals to be found in December, so there’s that to consider.

The current offer ends January 6th.

Honda’s latest Ridgeline earned positive reviews upon its debut for being brawnier and more capable than one might have assumed. Since its release, monthly sales have stagnated in the high-2000 range, though 2019 has turned out to be better year than 2018. Through the end of November, Ridgeline sales are up 6.7 percent, with last month bringing a significant 36.2-percent volume gain.

With the exception of August 2019, last month was the nameplate’s best showing in the U.S. since March of 2017. Per ALG, November saw the average incentive spend per unit rise 9.4 percent, year over year — the greatest increase of any automaker.

[Image: Honda]

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2 of 33 comments
  • FAS FAS on Dec 09, 2019

    my neighbor loved his Gen2, but traded it in on a Tacoma after the treatment he got when he went back to the dealer after a trip to the local car wash.....Both front fenders suffered quite a bit of significant damage (I saw it, it was crazy) from being thin I guess..any gen 2 owners had the same experience?

  • Monkeyman Monkeyman on Apr 18, 2020

    Are these incentives still going on for the 2019 Ridgeline?

  • SPPPP It seems like a really nice car that's just still trying to find its customer.
  • MRF 95 T-Bird I owned an 87 Thunderbird aka the second generation aero bird. It was a fine driving comfortable and very reliable car. Quite underrated compared to the GM G-body mid sized coupes since unlike them they had rack and pinion steering and struts on all four wheels plus fuel injection which GM was a bit late to the game on their mid and full sized cars. When I sold it I considered a Mark VII LSC which like many had its trouble prone air suspension deleted and replaced with coils and struts. Instead I went for a MN-12 Thunderbird.
  • SCE to AUX Somebody got the bill of material mixed up and never caught it.Maybe the stud was for a different version (like the 4xe) which might use a different fuel tank.
  • Inside Looking Out Scandinavian design costs only $600? I mean the furniture.
  • Akear Lets be honest, Lucid will not be around in five years. It does not matter that it is probably the world's best EV sedan. Lucid's manufacturing and marketing is a complete mess. The truth is most EV companies are going under within the decade.