Mercedes-Benz Announces Electric G-Class
Sascha Pallenberg, Daimler’s Head of “Digital Transformation,” shared a quote from CEO Ola Källenius issued at this year’s Automobilwoche Kongress, saying Mercedes-Benz is planning to manufacture an electric G-Class.
“There will be a zero-emission EV version of the Mercedes-Benz G-Class. In the past there were discussions whether we should eliminate the model, the way I see things now I’d say the last Mercedes to be built will be a G-Class,” Källenius said.
Using current battery technologies, this seems idiotic. The G-Class already outweighs pretty much every EV on the market this author can think of and it’s only going to get heavier once it’s lugging around a gigantic battery pack. The lightest G-Wagon tips the scales at 5,550 pounds. Another thousand wouldn’t be out of the question if Daimler expects it to have a truly competitive range. The model is just too heavy and has the aerodynamics of an open parachute.
But that doesn’t mean it won’t happen. The G’s clientele often have more money than sense and zero-emission vehicles are pretty in with the Hollywood crowd these days. Maybe this will become the next Toyota Prius. Just don’t point out that a three-ton electric isn’t likely to be the most energy-efficient vehicle unless you’re ready for an argument with someone above your pay grade.
However, that presumes the GE-Class… EQG-Wagen (?) … whatever they call it, will be a production vehicle. We could just as easily see Mercedes using it as a way to showcase MB’s newest technologies at trade events. Alternatively, the manufacturer could make it hydrogen powered and sell it in isolated areas as a compliance model. Källenius never specified anything other than it being a zero-emission vehicle.
Due to the preliminary nature of this announcement, we figure the EV is likely in the very earliest stages of development. Don’t expect to see an electric G-Class ready for purchase for at least a couple of years. Also, don’t assume Mercedes-Benz will take an axe to the gas-powered version. Going all-electric (or hydrogen) is a huge gamble for the model, and Daimler will want to hedge its bets.
CEO Källenius: ”There will be a zero-emission version of the G-Class. In the past there were discussions whether we should eliminate the model, the way I see things now I'd say the last Mercedes to be built will be a G-Class" pic.twitter.com/tAS6tzpR3Y
— Sascha Pallenberg 潘賞世 (@sascha_p) November 7, 2019
[Image: Daimler AG]
Consumer advocate tracking industry trends and regulations. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied, he pivoted to writing about cars. Since then, he has become an ardent supporter of the right-to-repair movement, been interviewed about the automotive sector by national broadcasts, participated in a few amateur rallying events, and driven more rental cars than anyone ever should. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and learned to drive by twelve. A contrarian, Matt claims to prefer understeer and motorcycles.
More by Matt Posky
Comments
Join the conversation
It bothers me no end that it's considered ok to call EVs 'zero-emission'. That's 100% a straight-up lie. This one is not only clearly not 'zero-emission', but how much will it weigh, 3 tons?
You're missing the point; there are a few city centers in the world where non-hybrid cars are banned from entering, and those city centers happen to be places where you go to be seen. The G-Wagen clientele cannot be seen without their rig, so an electric G would allow them to cruise right on in with a side bonus of virtue signaling.