Uber to Launch Pet-based Pricing in Select Cities

Matt Posky
by Matt Posky

Uber is testing pet pricing in North America to see if it can minimize surprise cancellations stemming from unexpected animal passengers while simultaneously hoping to make itself some money. The program, entitled Uber Pet, launches in select cities on October 16th and tacks on a small surcharge while giving drivers the right to refuse service in advance.

As difficult as it is to believe, not everyone loves animals — and even fewer like having strange ones making a mess of their personal vehicle. One of the most common complaints among Uber drivers is people bringing aboard pets unannounced.

The Verge reports that pricing will be displayed upfront for passengers, resulting in a $3-5 fee that will be clearly displayed on the app. Once a ride has been requested, only drivers who have opted into accepting pets will be able to take the fare. According to the outlet, a “significant portion” of the surcharge will go to the driver.

We looked into how much money that actually entails, and only came up with Uber promising $2 per trip in Singapore, which it said would be added to weekly pay statement and subject to taxes — meaning drivers only get $1.60.

At that rate, it doesn’t really seem worth it. While we envision most pets being well behaved, one rowdy beast could do hundreds of dollars in damages before a driver even realizes what’s going on. A few bucks won’t cover new upholstery for the entire back seat, even if Uber offers North American drivers more than those in Asia.

Service animals will be exempt from additional charges in accordance with federal laws. The first U.S. cities entering the program will be Austin, Denver, Nashville, Minneapolis-St. Paul, Philadelphia, Phoenix, and Tampa Bay.

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Thejohnnycanuck Thejohnnycanuck on Oct 09, 2019

    I knew someone who had his Irish Wolfhound ride in the back of an X5 with black carpeting. It didn’t take long before the back looked the same colour as the dog. I honestly don’t know how you’d ever get that much dog hair out. We also have two dogs who love to shed. It’s amazing how even after covering every surface with seat covers and old comforters their fur still finds its way into every nook and cranny.

  • SPPPP SPPPP on Oct 09, 2019

    Uber Pet Phase II is when the pets are the drivers. It's pretty much a bridge between now, with human drivers, and stage 5 autonomy. Plus they don't seem to mind sleeping in their cars and subsisting on pet food (not like those whiny drivers Uber has now).

  • R Henry R Henry on Oct 10, 2019

    I wish airlines would charge for a whole seat when dogs are brought on board--anything to put and end to uncrated pets on planes. I travel on biz A LOT, and over the past year have witnessed a sharp increase in the number of animals brought on flights. It has become ridiculous. Pets belong at home, not on planes. Not at Home Depot either. If you love your pet, great. I don't.

  • Dwford Dwford on Oct 10, 2019

    Too little, too late. Uber passengers already know that drivers are not allowed to refuse "service animals," and regularly abuse that. Why would they start paying for something they can bully the driver into accepting for free?

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