Toyota Updates C-HR for 2020; Power and Drive Wheels Carry Over

Steph Willems
by Steph Willems

If you were hoping that a refresh bestowed upon Toyota’s funky subcompact crossover would yield the extra oomph and all-wheel drive desired by many since the model’s debut, well, re-read that headline.

For 2020, C-HR buyers will continue to get by with front-drive and a 144-horsepower 2.0-liter four-cylinder; they’ll just gain some appearance and content changes. Truth be told, FWD and a tepid four is probably fine for the majority of subcompact crossover buyers. However, take a trip overseas and you’ll find there’s suddenly extra power on offer.

In Europe, and coming soon to Australia, C-HR shoppers will have access to a 181 hp hybrid variant appearing for the 2020 model year. But that’s over there, and you’re stuck over here.

The lack of North American powertrain enhancements for the model’s refresh is surely a decision in which dollars and cents played a big role. Overseas, depending on market, the C-HR is offered as a hybrid, an electric vehicle (China, starting next year), and an all-wheel drive product. Introduced for 2018, the C-HR turned heads with its avant-garde styling and gave Toyota an answer to Honda’s HR-V, Mazda’s CX-3, and General Motors’ Trax/Encore twins.

Toyota’s recent admission to Car and Driver that a joint Alabama assembly plant shared with Mazda will breed a new crossover has only added fuel to the rumor fire. Will the C-HR bow out of the American market in favor of a tailor-made crossover solution, or will it soldier on while a newer and larger lineup addition soaks up the spotlight? The latter scenario makes more sense.

But back to the 2020 C-HR. For the coming model year, the model gains a reworked fascia that gives the impression of a larger mouth, plus LED headlamps — even on the lower-rung LE model. A new spoiler appears out back. To tempt the younger crowd, Android Auto comes aboard as the (glaring) missing piece of the vehicle’s connectivity suite.

Elsewhere, the changes are minor and trim-specific. Limited models gain a new eight-way power driver’s seat and adaptive headlights that swivel into turns. There’s seatback pockets and sun visor extensions to be found on the XLE. Buyers of the LE can expect a new headliner. All trims gain new wheel designs. While two new colors join the C-HR’s palette, you’ll no longer be able to order a white roof. Silver replaces white for 2020, you see.

Small things, to be sure, but despite the status quo powertrain and running gear, Toyota isn’t content to keep things exactly the same. Thus far, the C-HR’s sales performance hasn’t suffered from a lack of updates, though its popularity seems limited by the lack of all-wheel grip. U.S. volume through September is basically flat, down 0.4 percent from the same period a year earlier.

It’s worth noting that Honda’s HR-V reached the C-HR’s current sales tally before the end of May.

[Images: Toyota]

Steph Willems
Steph Willems

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  • Lstanley Lstanley on Oct 01, 2019

    There's one of these in my area and it, uhhh, stands out being some version of light blue with a white roof. Like a Smurf.

  • Saturnotaku Saturnotaku on Oct 01, 2019

    This thing has the absolute worst rear corner visibility of any vehicle I've ever sampled.

  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
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