Toyota Camry TRD Not Nearly As Dear As Its Big Brother

toyota camry trd not nearly as dear as its big brother

We talked up the amazingly real Toyota Avalon TRD recently, making note of its lofty, second-from-the-top price point, but now the second TRD sedan shoe has dropped.

According to pricing guides seen by CarsDirect, those of you salivating at the thought of taking a Camry to the next level — and frankly, who isn’t — can expect to pay significantly less for the smaller of Toyota’s two testosterone-fueled sedans. Five figures less.

After a $995 destination fee, American consumers can expect to land a 2020 Camry TRD for the sensible price of $31,995, some $3,410 less than the next-closest V6-powered Camry, CarsDirect claims. A staid 2020 Camry XLE retails for $35,405 after destination, with the sportier-looking XSE topping that by $550.

As you read on these digital pages, the Toyota Racing Development treatment applied to the Avalon sedan warrants a hefty price tag of $43,255. Shrink the Avalon’s platform by a few inches while keeping the same powertrain and you end up with a Camry. Clearly, the price gulf between the two is stark.

Both Camry and Avalon TRD boast a 0.6-inch ride height reduction, beefier springs and sway bars, TRD shocks, 12.9-inch front brake discs with dual-piston calipers (12-inch discs out back), a cat back exhaust, 19×8.5-inch wheels wrapped in Bridgestone Potenza 235/40R19 summer rubber, underbody bracing, a front splitter, side sills, rear diffuser, and a generous helping of interior badging, but the Camry rides away with a very prominent trunk lid spoiler. We’re getting close to wing territory here.

And yet the powertrain lurking within this beast is the same 3.5-liter V6 and eight-speed automatic combo found in the XLE V6 and XSE V6 versions of both sedans. Output is a healthy but certainly not Germany-beating 301 horsepower and 267 lb-ft of torque.

Why the vast pricing gap? Content has a lot to do with it. As CarsDirect notes, the Camry TRD does not offer the optional Navigation Package and Driver Assist Package available on the XLE and XSE and dons synthetic leather for its seats. A message sent by Toyota points out the Camry TRD’s non-sporting content has more in common with the mid-tier SE, a four-cylinder-only model.

In that case, the V6-powered Camry TRD looks less like massive V6 bargain and more like a very elaborate $5,000 appearance and performance upgrade. Too bad you can’t just option an SE with a V6. One thing’s for sure: you’ll be far more likely to see one of these prowling the streets than an Avalon TRD once they hit dealers this fall.

[Images: Toyota]

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  • HotPotato HotPotato on Aug 28, 2019

    A Camry with over 300 horsepower? Screw the muscle car era. We truly are living in the automotive golden age.

  • MorrisGray MorrisGray on Oct 03, 2019

    Does anybody know if the Avalon or the Camry uses start/stop technology or cylinder deactivation ? I don't want either one, just asking. And has anyone driven both that could give a driving comparison?

  • FreedMike That wagon is yummy.
  • Syke Thanks, somehow I missed that.
  • 285exp I am quite sure that it is a complete coincidence that they have announced a $7k price increase the same week that the current administration has passed legislation extending the $7k tax credit that was set to expire. Yep, not at all related.
  • Syke Is it possible to switch the pure EV drive on and off? Given the wonderful throttle response of an EV, I could see the desirability of this for a serious off-roader. Run straight ICE to get to your off-roading site, switch over the EV drive during the off-road section, then back to ICE for the road trip back home.
  • ToolGuy Historical Perspective Moment:• First-gen Bronco debuted in MY1966• OJ Simpson Bronco chase was in 1994• 1966 to 1994 = 28 years• 1994 to now = 28 yearsFeel old yet?