By on August 2, 2019

The affectionately nicknamed “Baby Bronco” is due to debut later this year. Unfortunately, rather than being a pint-sized ORV, the vehicle is presumed to be a crossover sharing parts with the Escape and Focus. While none of us should have been shocked Ford would make this into a lifestyle vehicle, many held out hopes that the Diet Bronco would be more than a city car playing dress-up.

Confirmation that the auto would be unibody certainly took some of the wind out of its sails, but the model is still surrounded by intrigue. Most that stems from wondering exactly how capable the Bronco Jr. will be on a gnarly trail. The rest has to do with what Ford is actually going to call it, as nobody was positive it would hold onto the Bronco moniker. 

According to Ford Authority, the vehicle’s official title will be the Bronco Adventurer:

The new naming convention will help identify the smaller Bronco model within the revived Bronco lineup, which will also include the “regular” Ford Bronco model, which will be larger and ride on a body-on-frame platform when compared to the smaller, unibody Bronco Adventurer.

Notably, Ford has yet to file a trademark application for Bronco Adventurer. Previously, it filed an application for Bronco Scout, which many believed will be the name for the smaller Bronco model.

Since it’s utilizing Ford’s C2 platform, expect a batch of four-cylinder engines and front-wheel drive at launch. All-wheel drive is supposed to be an option, though perhaps not immediately. A plug-in hybrid version is also rumored to be in the works.

Thus far, all we’ve seen of the car are some camouflaged spy shots and a handful of leaked images from a Ford dealer meeting in Las Vegas. Aimed at mimicking the original Bronco’s boxy body, the Adventurer is rumored to be one of several models occupying a pseudo sub-brand targeting Jeep. The crossover is also designed to be highly customizable, incorporating a removable hard top and doors that can be stored in the vehicle’s cargo area.

Assembly is claimed to begin in the second half of 2020 at Ford’s Michigan Assembly Plant.

 

[Image: Ford Motor Co.]

 

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54 Comments on “Ford’s ‘Baby Bronco’ Rumored to Have a Real Name...”


  • avatar
    2drsedanman

    Not to be confused with the Toyota RAV4 Adventure.

  • avatar
    FreedMike

    I don’t suppose “fake-a** off-roader” would sell very well, as accurate is it is.

    Therefore, my suggestions:
    1) Bronco Ecosport
    2) BroncoCRV Tuscon Edition
    3) Bronco Rogue (or Rogue Bronco if they’re feeling daring)

  • avatar
    Vulpine

    Wanna bet the “Adventurer” comes across more like a Renegade Sport rather than a Renegade Trailhawk?

    • 0 avatar
      Lie2me

      ^^This, I’m hoping that this new small Bronco Weekend Warrior will be on par with the Renegade, but doubt it will offer up as much as the Trailhawk does

    • 0 avatar
      Art Vandelay

      Maybe, but what that we know about this vehicle would give you that idea? That it’s unibody and based on a car? So is the Renegade.

      I haven’t ridden in a trailhawk, but the normal one is a dreadful little thing. My buddy had one as a rental at Fort Bliss and my Sienna rental was better off road. Yes, we tried in both on multiple occasions.

      • 0 avatar
        Vulpine

        @Art Vandely: So you’re going to rely on hearsay to make a decision on something you haven’t driven/ridden. While I don’t have a Trailhawk, I do have a Renegade Anniversary Edition and it has done well enough for me when it comes to places these things are more likely to experience, like muddy fields at the county fair or an air show after a rain. If you want to read up on the Trailhawk, check out Toasterjeep dot com, the guy bought one of the first Trailhawks released and has since done a small lift and other modifications to it.

        As for what about the Bronco Adventurer, I’m using the teaser image as a rough model which suggests a shape not too different from the Renegade and published statements that the Adventurer would be smaller, unibody and MAYBE AWD. While I admit it is speculation on the BA, it is informed speculation.

        • 0 avatar
          Art Vandelay

          I get regular ones frequently as rentals too if my flight is later in the day. The interior quality makes me miss my Fiesta ST. I’ve got plenty of time in the non Trailhawk variant to have an informed opinion. I don’t like them. Again, I helped hook up the Renegade mentioned earlier to the HMMWV to pull it’s stuck self out. The Sienna did not get stuck. A 2WD minivan. I have a good friend who cares nothing about cars with a base one (and a bashed fender). It is a great match.

          Maybe you are correct and the Ford will not have a trim level that competes with the Trailhawk. Who knows. Bet the lesser version isn’t as miserable though since it will be based on what seems to be a better car (Yes I’ve spent time with the 500L…it is dreadful itself.

          If it works for you and you like it, cool. Some of my fondest automotive memories are of a SOHC Saturn SL which 99.9 percent of people who road in felt was a turd +it was, but it was my turd). But I’m not making an uninformed decision based on heresay…I hate them because I’ve spent time in them. I’d get an Accent given the choice.

          • 0 avatar
            Art Vandelay

            Also, pretty sure the photo is the teaser of the real Bronco

          • 0 avatar
            Vulpine

            “I’d get an Accent given the choice.”

            — And I wouldn’t.

          • 0 avatar
            Art Vandelay

            I guess that’s harsh…the Renegade is at least a pretty good use of space. I just don’t see any reason to think the Ford competition will be worse given similar cars are going to be the basis and nobody has actually driven or seen one yet and my Fiesta ST given more ground clearance and sidewall would do fine in the scenario you listed. They are just tall cars.

      • 0 avatar
        RHD

        Once these Broncos are yearlings, you’ll be able to pick them up for canner prices.

  • avatar
    PrincipalDan

    How about Colt?

    Ya know a “Baby Bronco”?

  • avatar
    Acd

    It doesn’t have to be capable on a gnarly trail, it needs to have more appeal than the EcoSport and that will be enough to be a win.

  • avatar
    make_light

    In my heart, I wish this would be something like an updated take on the Honda Element.

    I know that wouldn’t quite do justice to the Bronco moniker, but the actual product likely won’t either.

  • avatar
    EBFlex

    Horrid name.

    “Adventurerererererererer”

    Scout or Maverick would have been infinitely better.

    • 0 avatar
      Lorenzo

      There are plenty of old Mercury model names available. How about Bobcat, or Lynx? Mountaineer might be too much. If you want to tag it for its probable main use, there was a Mercury Commuter in the 1950s.

    • 0 avatar
      Scoutdude

      Yeah they are never getting Scout, Navistar still renews that trademark and it was upheld when Honda tried to use it for the vehicle known as Pilot, or when Case tried to use it on a Side by Side Utility vehicle. Scout emblems and decals are still made, with the original tooling no less, by Scout Light Line Distributors under their license from Navistar.

    • 0 avatar
      Vulpine

      @EBFlex: “Scout” may still be owned by International Harvester or whomever their parent company is today. Maverick does sound like a good idea, though. Problem is that a maverick is a young cow.

    • 0 avatar
      teddyc73

      “Horrid”? I think the overuse of that word is getting a little out of hand. So this name causes great horror in you? I doubt it.

      • 0 avatar
        mcs

        and it’s not even the real name of the vehicle unless we’re talking about Yamaha (golf carts) or Winnebago. I checked again and the name isn’t registered. Wildtrak was just filed 7/22/19 as a vehicle name, so that’s a possibility. Bronco Sport and Bronco Scout are there too. If it was going to be Adventurer, it would have been registered by now. I see the other names and it has to be one of those. Right now, my bet is with Wildtrak. Second would be Bronco Scout or Bronco Sport. There are other names that look like trim levels like Bronco Outer Banks and Bronco Big Bend. Badlands and Adrenaline are there too. Scout and Sport could be trim levels as well.

        My speculation is based on fact. Not rumors. If they settled on a name, it would have been filed by now. It would be one of the published names.

  • avatar
    jfb43

    Cool, they have a name. Now how about an actual product?

  • avatar
    tankinbeans

    I vote Bucky.

  • avatar
    JoeBrick

    And I thought it would be the Bronkette..
    .I guess that we really shouldn’t expect much from the latest crop of ‘marketing geniusses’ and executives.

  • avatar
    blackEldo

    New name proposal: Ford Bro. Admittedly, this would work much better if this were actually just a shorter/smaller Bronco.

    Ford can save a ton of money by combining their order for Bronco badging, just need to order it by the letter.

  • avatar
    thornmark

    Pinto, Maverick or Stallion.

    None were a flash in the pan. OK, maybe one.

    I’d go w/ Stallion altho Stallion sounds senior to Bronco.

    • 0 avatar
      RHD

      Front wheel drive, small motor… the Bronco Gelding.

      For targeted marketing demographic: the Bronco Prancer.

      For your wife, who won’t stop insisting that you get her one: the Bronco Nag.

  • avatar
    Sobro

    I want one with leather, crystal shift knob, and dual moonroofs. It’ll be the Eddie Munster Edition.

  • avatar
    JoeBrick

    Will this ‘thing’ have a 3 cylinder or 4 cylinder motor, and will it be made in Turkey or India. ? I think Ford is keeping the most important details for us to find out later.

    • 0 avatar
      Scoutdude

      It is going to be an Escape with more ground clearance so I’d expect the same 1.5, 2.0 and eventually 2.5 4cyls available in it. The only thing I expect to be different in the power train is the final drive ratio because of the larger diameter tires.

  • avatar
    Jeff S

    How about calling it the Pinto. or the Aspire since it aspires to be a Bronco.

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