QOTD: Is It a Good Idea to Invite Jimmy to the Party?

Steph Willems
by Steph Willems
qotd is it a good idea to invite jimmy to the party

Unlike Chevrolet, GMC doesn’t just stop off on the way home from the store to introduce a new vehicle. It doesn’t get up in the middle of the night for a glass of water and create a new crossover before turning in.

The new Blazer and upcoming sort-of subcompact Trailblazer have no equals in GMC’s restrained lineup. Nor does the Traverse. Or Trax. GMC puts its pants on one leg at a time, but the rumor mill won’t stop churning out discourse on a potential new entry from America’s truck brand. And one name keeps coming up.


Not to be confused with Suzuki’s Jimny, a tiny overseas SUV loved by a subset of auto journalists who argue passionately in its defense and can’t be counted on to purchase one in the event the model comes stateside, the GMC Jimmy’s heritage is no mystery to those who’ve prowled this continent over the past several decades. A fond childhood memory is my elderly neighbor’s ’78 model, painted a fetching blue and white with the best cans of Tremclad. Brush strokes came standard; its white-rimmed, grille-mounted spare tire menaced wayward pedestrians.

Based on his expertise in nuclear fission and disappearance during WW2, neighbors claimed the Jimmy’s owner once worked on the Manhattan Project.

In the wake of General Motors’ latest trademark application for the Granite nameplate, a moniker expected to arrive in the form of a subcompact unibody crossover (think Buick Encore GX or Chevy Trailblazer), the potential for a new Jimmy is less certain. Same goes for the Envoy nameplate GM keeps in its fold, yet the rumor mill still churns.

As Car and Driver speculates, a Jimmy could appear as a 2022 model to do battle against Ford’s Bronco and Jeep’s ever-popular Wrangler line. Likely based on the midsize, body-on-frame platform underpinning the Chevy Colorado/GMC Canyon twins ⁠— or the architecture’s successor — a reborn Jimmy would stay true to the model’s roots, unlike the name appearing in Chevy’s lineup. Recent spy shots of GM benchmarking two Wrangler Unlimiteds at the company’s Milford Proving Ground and a potential billion-dollar upgrade to GM’s Wentzville assembly plant (home to the Colorado/Canyon) provide further grist for the mill.

Should GMC go against what brand boss Duncan Aldred said in 2017 and build a BOF Jimmy, what ingredients would you want to see⁠ — and what ingredients would be essential for its success? A two-door version? A removable hardtop? A plug-in hybrid or electric variant? And could GMC pull it off without a contemporaneous Chevy sibling that would surely suck sales from the Blazer and Traverse, not to mention the Acadia, while overcrowding the bowtie brand’s lineup?

[Image: General Motors]

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  • Kaplan Kaplan on Jun 24, 2019

    I'd much rather GM return to form and bring in a rebadged Jimny the way they did with the Chevy/Geo Tracker.

  • Spartan Spartan on Jun 26, 2019

    A BOF Wrangler competing Jimmy product would bring the Bro-Dozer crowd to Buick GMC dealerships. I can tell you with confidence that this is not the type of customer that GMC and Buick wants in their new car showrooms. As a Yukon XL Denali owner and a GM shareholder, I don't want that crowd in GMC Buick dealers, either. Anyway, Jimmy is dead. A Bronco/Wrangler fighter will have to come from Chevrolet.

  • Schurkey Decades later, I'm still peeved that Honda failed to recall and repair the seat belts in my '80 Civic. Well-known issue with the retractors failing to retract.Honda cut a deal with the NHTSA at that time, to put a "lifetime warranty" on FUTURE seat belts, in return for not having to deal with the existing problems.Dirtbags all around. Customers screwed, corporation and Government moves on.
  • Bullnuke An acquaintance of mine 50+ years ago who was attending MIT (until General Hershey's folks sent him his "Greetings" letter) converted an Austin Mini from its staid 4 cylinder to an electric motored fuel cell vehicle. It was done as a project during his progression toward a Master Degree in Electrical Engineering. He told me it worked pretty well but wasn't something to use as a daily driver given the technology and availability of suitable components of the time. Fueling LH2 and LOX was somewhat problematic. Upon completion he removed his fuel cell and equipment and, for another project, reinstalled the 4 banger but reassembled it without mechanical fasteners using an experimental epoxy adhesive instead which, he said, worked much better and was a daily driver...for awhile. He went on to be an enlisted Reactor Operator on a submarine for a few years.
  • Ajla $100k is walking around money but this is almost certainly the last Dodge V8 vehicle and it's likely to be the most powerful factory-installed and warrantied pushrod engine ever. So there is some historical applicability to things even if you have an otherwise low opinion of the Challenger.And, like I said up thread, if you still hate it will be gone soon anyway.
  • Carlson Fan GM completely blew the marketing of the Volt. The commercials were terrible. You'd swear they told the advertising company to come up with an ad that would make sure no one went out and shopped a Volt after seeing it!...........LOL My buddy asked why I bought a car that only goes 40 miles on a charge? That pretty much sums up how confusing and uninformative the advertising was.
  • HunterS This thing has had more farewell tours than Cher.