Inbound From Mexico: Volkswagen's Tarek/Tharu Crossover Will Eventually Make It Here

inbound from mexico volkswagens tarek tharu crossover will eventually make it here

Since supplies of Volkswagen’s held-over Tiguan Limited dried up last year, the brand hasn’t has a truly entry-level crossover with which to tempt cash-strapped Americans in need of both German heritage and cargo capacity.

A new small CUV initially planned for just North American buyers quickly became a global effort, as VW couldn’t gamble its future on EVs alone. It needs light trucks to fuel profit as it dumps cash into electrification. This North American model is now revealed to be a vehicle that debuted in China last October, and will make its way to U.S. by way of Mexico.

According to Autoblog Argentina, that country’s Pacheco plant will begin manufacturing the MQB-platform compact crossover for the Latin American market in 2021, once the assembly line bits arrive from the automaker’s SAIC Volkswagen joint venture. In Argentina, the company calls the effort the “Tarek Project.” China calls this vehicle the Tharu.

China will handle production for that market starting this year, while a Russian facility will crank out the new CUV for buyers in the Motherland. Europe, which already has the small T-Roc and slightly larger T-Cross CUVs, is not in need of another small vee-dub. Mexico is, however, and it’s in that plant where we’ll see U.S.-bound production occur. Expect to see a different name in this region.

Looking like a downsized Atlas with a strong character line sweeping from headlight to tail lamp, the Tarek/Tharu is roughly 10 inches shorter than the lengthy Tiguan that bowed for 2018. With its distinctly German looks, it should fill the gap left by the older-generation Tiguan Limited, which VW sold alongside the second-gen Tiguan for one model year. We’d be shocked it it didn’t appear with a turbocharged 2.0-liter/eight-speed auto combo, though VW’s turbo 1.4-liter could find use in lower-tier trims.

As declining volume makes itself felt at HQs the world over, Volkswagen is bucking the trend. The brand’s U.S. sales rose 4.2 percent in 2018, with the first four months of 2019 showing a 3.9 percent volume increase. By far, the Tiguan remains the brand’s best seller. With two models on offer for 2018, the Tiguan family’s sales rose 119 percent last year. Even with remaining stock of Tiguan Limiteds dwindling to nothing, Tiguan sales climbed 3.2 percent through April.

[Images: Volkswagen]

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  • R Henry R Henry on May 27, 2019

    "To tempt cash-strapped Americans in need of both German heritage and cargo capacity." I am trying to imagine such a person...not having much luck. The cash strapped Americans who need cargo capacity I know are smart enough to buy a used Kia or ex-Hertz Caravan.

  • Whatnext Whatnext on May 27, 2019

    So Europe gets the more interesting T-Roc and we get something that looks like a boring shrunken Tiguan, which itself looks like a boring shrunken Atlas.

  • 285exp I am quite sure that it is a complete coincidence that they have announced a $7k price increase the same week that the current administration has passed legislation extending the $7k tax credit that was set to expire. Yep, not at all related.
  • Syke Is it possible to switch the pure EV drive on and off? Given the wonderful throttle response of an EV, I could see the desirability of this for a serious off-roader. Run straight ICE to get to your off-roading site, switch over the EV drive during the off-road section, then back to ICE for the road trip back home.
  • ToolGuy Historical Perspective Moment:• First-gen Bronco debuted in MY1966• OJ Simpson Bronco chase was in 1994• 1966 to 1994 = 28 years• 1994 to now = 28 yearsFeel old yet?
  • Ronnie Schreiber From where is all that electricity needed to power an EV transportation system going to come? Ironically, the only EV evangelist that I know of who even mentions the fragile nature of our electrical grid is Elon Musk. None of the politicians pushing EVs go anywhere near it, well, unless they are advocating for unreliable renewables like wind and solar.
  • FreedMike I just don’t see the market here - I think about 1.2% of Jeep drivers are going to be sold on the fuel cost savings here. And the fuel cost savings are pretty minimal, per the EPA: https://www.fueleconomy.gov/feg/PowerSearch.do?action=noform&path=1&year1=2022&year2=2022&make=Jeep&baseModel=Wrangler&srchtyp=ymm&pageno=1&rowLimit=50Annual fuel costs for this vehicle are $2200 and $2750 for the equivalent base turbo-four model. I don’t get it.
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