By on May 23, 2019

The last couple of weeks (and, um, stories) have been awash in negative press and bad vibes for Nissan. Fortunately, mother nature stepped in to help one Florida dealership restore the cosmic balance by having a family of ducks move in.

A few months ago, a nest of ducklings hatched outside Sutherlin Nissan Orlando. They decided to stick around, creating an interesting incentive for customers. While we doubt the company would implement new dealer conditions that mandate an on-site petting zoo, it could be a novel solution to its sales woes. After all, promoting dogs worked extremely well for Subaru. Maybe Nissan can become the duck brand. 

The Miami Herald (brought to our attention via Jalopnik) reports that managing partner Ulrich Stanley Marine documented the ducks’ progress through his Facebook account, to our collective benefit. Apparently, the little scamps spend much of their day in a nearby pond but frequently came inside for attention and treats.

 

“At first the mother was really protective of the babies,” said Marine. “Now they come in at least 15 times a day, and she doesn’t mind at all.”

“We let kids feed them and they put people in a good mood,” he continued, adding that their presence had ultimately helped sales.

Marine, who said he now considers the ducks to be the business’ mascots, noted that the dealership constructed a small pond near the store’s entrance to encourage them to stay close by. They’re currently featured on the brand’s social media page and have been covered by various local news outlets.

While we can’t say there’s much to take away from the story, other than further confirmation that ducks are extremely cute animals (at least until you look into their mating habits), and that dealership with access to adorable creatures can easily utilize them for free publicity. It works, and there’s really no way anybody can put a negative spin on it.

 

[Image: Sutherlin Nissan]

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20 Comments on “Florida Dealership Taps Ducks for Marketing Expertise...”


  • avatar
    CobraJet

    Well, it works for the Peabody Hotel in downtown Memphis.

  • avatar
    EGSE

    Finally…..a reason I might visit a Nissan dealer.

    Is the text in the Facebook video pix a subtle reference? Pairing “U.S. Marine” with “1911”? Whatever, I approve!

  • avatar
    eggsalad

    Why not? It worked so well for the Cadillac Catera!

    /sarcasm

  • avatar
    Nick_515

    “there’s really no way anybody can put a negative spin on it.”

    I bet you I can think of ten negative spins to this story within 30 seconds.

  • avatar
    Windy

    I miss the old time huckster used car salesmen with their large animals as props… i watched their tv Adds mostly for when their animal wrangling went wrong… I recall one from the 1960s with a black bear… the bear just plucked the stake that anchored his chain to the ground without the salesman noticing this was a live add during a local high school football game… the bear was not doing anything but playing with the stake and the out of sight crew must have been franticly signaling the salesman as eventually he turned to look at the bear… yelled and ran right ay the camera and knocked it over…. now that’s entertainment….

  • avatar
    James2

    My condo’s garden deck has, at times, a couple of families of ducks. I notice that they don’t mingle. One morning, I saw “Dad” (I presume) fly in, give “Mom” a earful of domestic duck difficulties(?), then he flew off. When the chicks are nearby, “Mom” will block your path and give you the stink eye. I returned the gesture.

  • avatar
    Fred

    We had some pet ducks at our neighborhood pond. But they tend to poop a lot and the dogs liked to chase them. They quack and are generally a nuisance, so they took them away. But, yea, they sure were cute.

  • avatar
    bullnuke

    I remember a nightclub in the Philippines that used ducks as an advertising gimmick. There was a pond in the concrete sidewalk of the entryway. There was a friendly vendor selling cute little baby ducks to the customers as the arrived so that they could place the cute little things in the pond. In the pond lived the nightclubs pet crocodile…

  • avatar

    Unsold Nissans sitting in parking lots are sitting ducks for cash rebates.

    Duck actually associates more with Model 3 than any Nissan. Nissans are too ugly – may be ugly ducks?

  • avatar
    tankinbeans

    Apropos I guess because the 370Z looks like a duck.

  • avatar
    sgeffe

    Something isn’t all it’s quacked up to be!

  • avatar
    DeadWeight

    If only Mark Baruth could have had the potential to innovate in the automotive digital marketing (aka “you buy this package of advertising from my former company, for I am a 2019 version of the Door-to-Door Hoover Vacuum salesman, and your sales will increase a trillionty percent!”).

    Zing!

    I’m about to be leaving on a Jet Plane,
    But know when I’ll be back again.

    Going to go greet those who meet to beat,
    and drive fast, technical cars,
    Down on Indianapolis street.

  • avatar
    Matt Foley

    There’s got to be a dealership “padding the bill” joke to be made here, but I’ve got nothin’.

  • avatar
    Crashdaddy430

    I wonder if the lowest performing salesman gets the honor of cleaning up all that duck poop on the showroom floor. That would be much more entertaining then watching Steve Harvey in the waiting lounge waiting for your Maxima to be serviced.


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