Florida Dealership Taps Ducks for Marketing Expertise

florida dealership taps ducks for marketing expertise

The last couple of weeks (and, um, stories) have been awash in negative press and bad vibes for Nissan. Fortunately, mother nature stepped in to help one Florida dealership restore the cosmic balance by having a family of ducks move in.

A few months ago, a nest of ducklings hatched outside Sutherlin Nissan Orlando. They decided to stick around, creating an interesting incentive for customers. While we doubt the company would implement new dealer conditions that mandate an on-site petting zoo, it could be a novel solution to its sales woes. After all, promoting dogs worked extremely well for Subaru. Maybe Nissan can become the duck brand.

The Miami Herald (brought to our attention via Jalopnik) reports that managing partner Ulrich Stanley Marine documented the ducks’ progress through his Facebook account, to our collective benefit. Apparently, the little scamps spend much of their day in a nearby pond but frequently came inside for attention and treats.

“At first the mother was really protective of the babies,” said Marine. “Now they come in at least 15 times a day, and she doesn’t mind at all.”

“We let kids feed them and they put people in a good mood,” he continued, adding that their presence had ultimately helped sales.

Marine, who said he now considers the ducks to be the business’ mascots, noted that the dealership constructed a small pond near the store’s entrance to encourage them to stay close by. They’re currently featured on the brand’s social media page and have been covered by various local news outlets.

While we can’t say there’s much to take away from the story, other than further confirmation that ducks are extremely cute animals (at least until you look into their mating habits), and that dealership with access to adorable creatures can easily utilize them for free publicity. It works, and there’s really no way anybody can put a negative spin on it.

[Image: Sutherlin Nissan]

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  • Matt Foley Matt Foley on May 24, 2019

    There's got to be a dealership "padding the bill" joke to be made here, but I've got nothin'.

  • Crashdaddy430 Crashdaddy430 on May 24, 2019

    I wonder if the lowest performing salesman gets the honor of cleaning up all that duck poop on the showroom floor. That would be much more entertaining then watching Steve Harvey in the waiting lounge waiting for your Maxima to be serviced.

  • 285exp I am quite sure that it is a complete coincidence that they have announced a $7k price increase the same week that the current administration has passed legislation extending the $7k tax credit that was set to expire. Yep, not at all related.
  • Syke Is it possible to switch the pure EV drive on and off? Given the wonderful throttle response of an EV, I could see the desirability of this for a serious off-roader. Run straight ICE to get to your off-roading site, switch over the EV drive during the off-road section, then back to ICE for the road trip back home.
  • ToolGuy Historical Perspective Moment:• First-gen Bronco debuted in MY1966• OJ Simpson Bronco chase was in 1994• 1966 to 1994 = 28 years• 1994 to now = 28 yearsFeel old yet?
  • Ronnie Schreiber From where is all that electricity needed to power an EV transportation system going to come? Ironically, the only EV evangelist that I know of who even mentions the fragile nature of our electrical grid is Elon Musk. None of the politicians pushing EVs go anywhere near it, well, unless they are advocating for unreliable renewables like wind and solar.
  • FreedMike I just don’t see the market here - I think about 1.2% of Jeep drivers are going to be sold on the fuel cost savings here. And the fuel cost savings are pretty minimal, per the EPA: https://www.fueleconomy.gov/feg/PowerSearch.do?action=noform&path=1&year1=2022&year2=2022&make=Jeep&baseModel=Wrangler&srchtyp=ymm&pageno=1&rowLimit=50Annual fuel costs for this vehicle are $2200 and $2750 for the equivalent base turbo-four model. I don’t get it.