Florida Dealership Taps Ducks for Marketing Expertise

Matt Posky
by Matt Posky
florida dealership taps ducks for marketing expertise

The last couple of weeks (and, um, stories) have been awash in negative press and bad vibes for Nissan. Fortunately, mother nature stepped in to help one Florida dealership restore the cosmic balance by having a family of ducks move in.

A few months ago, a nest of ducklings hatched outside Sutherlin Nissan Orlando. They decided to stick around, creating an interesting incentive for customers. While we doubt the company would implement new dealer conditions that mandate an on-site petting zoo, it could be a novel solution to its sales woes. After all, promoting dogs worked extremely well for Subaru. Maybe Nissan can become the duck brand.

The Miami Herald (brought to our attention via Jalopnik) reports that managing partner Ulrich Stanley Marine documented the ducks’ progress through his Facebook account, to our collective benefit. Apparently, the little scamps spend much of their day in a nearby pond but frequently came inside for attention and treats.

“At first the mother was really protective of the babies,” said Marine. “Now they come in at least 15 times a day, and she doesn’t mind at all.”

“We let kids feed them and they put people in a good mood,” he continued, adding that their presence had ultimately helped sales.

Marine, who said he now considers the ducks to be the business’ mascots, noted that the dealership constructed a small pond near the store’s entrance to encourage them to stay close by. They’re currently featured on the brand’s social media page and have been covered by various local news outlets.

While we can’t say there’s much to take away from the story, other than further confirmation that ducks are extremely cute animals (at least until you look into their mating habits), and that dealership with access to adorable creatures can easily utilize them for free publicity. It works, and there’s really no way anybody can put a negative spin on it.

[Image: Sutherlin Nissan]

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  • Matt Foley Matt Foley on May 24, 2019

    There's got to be a dealership "padding the bill" joke to be made here, but I've got nothin'.

  • Crashdaddy430 Crashdaddy430 on May 24, 2019

    I wonder if the lowest performing salesman gets the honor of cleaning up all that duck poop on the showroom floor. That would be much more entertaining then watching Steve Harvey in the waiting lounge waiting for your Maxima to be serviced.

  • El scotto None of them. The auto industry is full of people with huge egos. It's a case of huge ego = never ever being wrong.GM: The true believers end up at Bowling Green. A fast rising GM executive that just didn't quite make it: Truck & Bus, Fort Wayne isn't really that far from Detroit!Ford: Billy Ford once again, and it seems perpetually, convincing his doubtful relatives not to sell their preferred stock. I give VW a 50/50 shot at buying out Ford; a family buying out another family.Tesla: Straight from Elon: "My Tesla has hidden compartments for handcuffs, ask my latest girlfriend where they're located"Stellantis: Get used to flying to Schiphol. You'll have luggage, lots of luggage.None of the Big 3 will ever admit they were wrong. Tesla will just keep gaining market share.
  • SCE to AUX A question nobody asks is how Tesla sells so many EVs without charge-at-home incentives.Here are some options for you:[list][*]Tesla drivers don't charge at home; they just squat at Superchargers.[/*][*]Tesla drivers are rich, so they just pay for a $2000 charger installation with the loose change in their pocket.[/*][*]Tesla drivers don't actually drive their cars much; they plug into 110V and only manage about 32 miles/day.[/*][/list]
  • SCE to AUX "Despite the EV segment having enjoyed steady growth over the past several years, sales volumes have remained flatter through 2023."Not so. How can EV sales be increasing and flatter at the same time?https://insideevs.com/news/667516/us-electric-car-sales-2023q1/Tesla and H/K/G are all up for EV sales, as are several other brands.
  • ToolGuy Here is an interesting graphic, if you're into that sort of thing.
  • ToolGuy Nice website you got there (even the glitches have glitches)