By on January 24, 2019

Eager to celebrate the Land Cruiser’s 60th birthday (in America), Toyota has released preliminary details on the 2020 model year’s Heritage Edition before its official debut at the Chicago Auto Show. While technically an appearance package with a handful of retro-themed clues hinting at the model’s lengthy lifespan, it’s one of the more endearing makeovers in recent times.

Suckers for nostalgia will love the vintage-looking Land Cruiser badge on the SUV’s D-pillars. But the limited-production model also comes with bronze 18-inch BBS wheels with some throwback charms of their own. Heritage Editions also receive widespread black accenting on the exterior and nixed running boards for a cleaner look. 

Inside, Toyota abandoned the three-row option to maximize cargo space. The cooler in the center console also disappears, further expanding interior storage. Otherwise, it’s supposed to be fully loaded — not that the model has a particularly vast options list. But you get the all-weather floor mats and cargo liner that are usually a couple hundred dollars extra.

Black leather is the only available fabric option, allowing the automaker to implement contrast stitching in the same bronze hue that graces its unique wheels.

Nothing changes mechanically, however. The 2020 Land Cruiser Heritage Edition will still use the same 5.7-liter V8 mated to an eight-speed automatic transmission and four-wheel drive as the base model. Crawl control with Toyota’s dynamic suspension system are both standard inclusions.

While limited to only 1,200 examples on the North American market, Toyota really could have made this more exclusive. Modern Land Cruisers sales are only a fraction of what they were in the 1990s. These days, Toyota is lucky to move more than 3,000 units per year.

Further hampering things is the fact that the retro appearance pack only allows for vehicles to be sold with black or white paint. Currently, Toyota only sells the model in grayscale and onyx blue, after brandywine mica vanished from the paint inventory. Would it have been so hard to have offered the package in dark blue or gray?

Pricing hasn’t been announced, but the Heritage Edition should be a few grand dearer than the Land Cruiser’s $86,060 base MSRP when it goes on sale. It’ll definitely help broaden the vehicle’s profit margins, though we doubt customers will deplete its inventory overnight. Those interested in having a look can find it at Toyota’s booth at the Chicago Auto Show next month, or wait until it arrives on dealer lots this summer.

[Images: Toyota]

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39 Comments on “Sixty Years in the Biz: 2020 Toyota Land Cruiser Heritage Edition...”

  • avatar

    Honestly, with the missing third row and nixed cooler/body panels it should be slightly *less* expensive than the normal LC.

  • avatar
    Peter Gazis

    Bad day for Toyota. First they kill the Yaris. Now they kill the Land Cruiser. Not suprising, niether one sold at all.
    Luckily, like most Toyotas, they aren’t Made in the U.S.A. So at least no Americans will lose their Jobs.

    • 0 avatar

      Where does it say anything about discontinuing the LC?

      • 0 avatar

        Just shop autotrader or cars dot com. Unless you have some auction data on the LC.

        A new Land Cruiser is $76K while an Escalade is $64K on While a 2009 with less than150,000 miles the LC is $26K and a Escalade is $17K.  A new LX570 3-row is $92K while a 2009 is $27K.

        So the LC drops $50K and the Escalade only drops $48K.  Toyota LC is not luxurious and should not have that depreciation compared to another luxury marque.the LX is more like a luxury vehicle in it’s high depreciation of $65 in the last decade.

        • 0 avatar

          And here we have Norm, comparing apples to oranges and raving about how gosh-darn wonderful GM is. Sheesh.

        • 0 avatar

          The mean on the MY09 LC is 20,5 with 153K and the valuation range is 16,5 to 24,5. The cleaner sounding examples are doing 25s or higher.

          MY09 Toyota LC

          1/4/19 $25,500 106,528 3.2 8G/A Black Regular Northeast Pennsylvania
          12/20/18 $20,600 *106,526 – – 8G/A Black Regular Northeast Albany
          12/20/18 $19,000 155,202 2.7 8G/A White Regular Southwest Texas Hobby
          12/11/18 $21,600 143,544 2.6 8G/A Black Regular Northeast Philadelphia
          11/6/18 $31,800 *55,127 3.5 8G/A Black Regular Northeast New England
          10/9/18 $15,400 210,476 – – 8G/- – Green Regular Southwest Denver
          10/3/18 $19,200 200,102 – – 8G/A White Regular Northeast New Jersey
          8/22/18 $25,300 107,619 4.1 8G/A Black Regular Southeast Central Florida

          The MY09 Escalade pulls considerably less, the mean being 13,4 with 120K, valuation range being 21,8 (18k miles) to 4,8 (238K miles). As we can see the Escalade has much wider valuations but the cleaner sounding examples are a full 10K less than the equivalent Land Cruiser of the period. To GM’s credit, a clapped out rough example did 238K miles and was sold running.

          MY09 Cadillac Escalade

          1/24/19 $14,200 102,903 – – 8ET/A WhiteRegular NortheastNew York
          1/24/19 $11,200 159,906 3.9 8ET/A WhiteRegular West CoastNevada
          1/24/19 $12,200 140,107 3.6 8ET/A GoldRegular West CoastPhoenix
          1/24/19 $12,300 143,152 – – 8ET/A BlackRegular MidwestChicago
          1/23/19 $19,000 70,485 3.3 8ET/A GrayRegular MidwestMilwaukee
          1/22/19 $15,000 99,659 3.3 8ET/A BlackRegular SoutheastOrlando
          1/17/19 $17,200 85,987 2.4 8ET/A BlackRegular SoutheastSt Pete
          1/17/19 $12,800 137,595 3.9 8ET/A BlackRegular West CoastPhoenix
          1/17/19 $15,700 101,995 3.8 8ET/A BlackRegular NortheastFredericksburg
          1/17/19 $13,300 132,444 3.7 8ET/A GoldRegular SoutheastAtlanta
          1/11/19 $11,300 130,897 – -8G/A WhiteRegular NortheastPennsylvania
          1/9/19 $21,800 18,904 – – 8ET/A SilverRegular SoutheastLakeland
          1/9/19 $14,000 120,643 – – 8ET/A WhiteRegular MidwestKansas City
          1/3/19 $8,3001 88,370 – – 8ET/A BlackRegular MidwestChicago
          1/2/19 $14,500 103,473 – – 8ET/A BlackRegular NortheastNew Jersey
          12/27/18 $10,900 146,921 – – 8ET/A BlackRegular NortheastNY Metro Skyline
          12/27/18 $10,800 124,541 3.68G/A WhiteRegular NortheastNY Metro Skyline
          12/27/18 $9,300 173,964 3.0 8ET/A BlackRegular NortheastNY Metro Skyline
          12/26/18 $14,400 101,340 2.8 8ET/A WhiteRegular SoutheastNashville
          1/22/19 $14,600 104,587 4.1 8ET/A GoldLease SouthwestDenver
          1/20/19 $15,500 81,535 2.9 8ET/A BlackLease MidwestMinneapolis
          1/8/19 $4,800 238,981 1.3 8ET/A GrayLease SouthwestDallas
          1/4/19 $19,200 43,141 3.7 8ET/A WhiteLease West CoastPhoenix
          12/26/18 $11,1001 41,312 3.5 8ET/A WhiteLease MidwestMinneapolis

          If we look at MY17, the mean is 47,7 with 32K for the Escalade (Luxury trim, 78K) but 57,5 with 32K for the Land Cruiser (USNWR says original msrp 84K). Even with a price discrepancy between them, the LC pulls ahead by about 3K vs msrp. If we want to argue “luxury” the “luxury” marque depreciates more despite costing less in the given trim (Luxury trim) although I argue LC’s options and trim are equivalent to Escalade as the differences between it and the LX are superficial.

          • 0 avatar

            “To GM’s credit, a clapped out rough example did 238K miles and was sold running.”

            Despite the bankruptcy, I think the 09MY is a good vintage for the Escalade. It was the third model year for that style and the last year before GM added cylinder deactivation. I know the GMT900 has its detractors, and I’m not going to claim it is trouble free, but I think the bones are solid.

        • 0 avatar

          Man, this is why Trunp is president I guess.
          The 2009 MSRPS – LX570 was 76k. Escalade 64.5K

          Divide 27k by 76k.
          Divide 17k by 64.5k.

          Which one has depreciated more? By over 1/3 more?

    • 0 avatar

      Good job

    • 0 avatar

      Where does it say its being discontinued?

      • 0 avatar
        Peter Gazis

        John Taurus

        No running boards. No 3rd row seats.
        Da ya think anyone is going to still buy the thing? No one is buying it now.

        • 0 avatar

          If I could afford it, I’d buy it. A car that would probably outlast me

        • 0 avatar

          This is a special edition. They’re still going to make the 3 row Land Cruiser.

          • 0 avatar

            Perhaps he should move to a better area with better schools so his kids can learn reading comprehension, and come home and teach it to him.

          • 0 avatar
            Peter Gazis

            John Taurus

            Reading and compression skills? Does that mean if I tell you to “GO TO HELL”
            You will literally go to hell. Because of your excellent compression?

        • 0 avatar

          Lmao, way to take something and run with it! You think that because this limited production special edition lacking a third row ABSOLUTELY MEANS THE ENTIRE MODEL IS DISCONTINUED. Wow.

          • 0 avatar
            Peter Gazis

            Slow selling soccer mom mobile getting rid of its 3rd row.

            Yes, that absolutely means the “ENTIRE MODEL” is being discontinued. The front half, the back half, the sides; the”ENTIRE” model.

  • avatar

    Love it! Arguably the best SUV on the planet. $86K and you’ll never need to buy another car again. Good deal

  • avatar


    And how many who could buy this need 3 rows? That’s more a minivan demographic, especially for used Grand Caravans.

    • 0 avatar

      This is for the SUV enthusiast, not the soccer mom set. Despite what Peter thinks, these arent supposed to sell in big numbers. And, despite what norm thinks, these arent direct competition for anything in the North American market. The Toyota Sequoia competes (rather poorly) with Expedition and Tahoe. This is in a class all it’s own.

      • 0 avatar

        This is a true flagship among Toyota SUVs and why I can’t understand why Jeep has taken so long to do the same

      • 0 avatar

        Agreed that they aren’t for the Mall Cruiser crowd – no badge prestige, which one would rightfully expect for nearly 90 grand.

        But no competition? What about the Grand Cherokee, Benz G-wagen, and Range Rover? Comfy SUV with actual off-road ability.

  • avatar

    In Central Australia “Toyota” is used instead of the word “car”.

  • avatar
    CKNSLS Sierra SLT


    MY son used to work at an ultra high volume Toyota dealership. They sold two Land Cruisers a year. The situation that Toyota finds themselves in-when you sitting on BILLIONS OF CASH RESERVES is that you can sell a low volume vehicle that otherwise wouldn’t make any sense to sell at all with the current volume levels.

    • 0 avatar

      Same story at my old store— 2 a year, neither ever being seen. Totally invisible.

      They were used by the top wives, never titled— and would magically come into and out of inventory.

      Again, never seen.

      We didn’t even call the people that would send us inquiries about them.

      Don’t get me started on the base model Tacomas that never existed in that form for sale. Tacoma buyers are aggressive, and when you tell them the base model now has $15k of rockstar gingerbread and stickers on it— they start negotiating at base MSRP.

      Costco customers on the yaris were a good story, too— but they’re pretty generic cheap buyer stories.

      Man I need therapy.

    • 0 avatar

      “MY son used to work at an ultra high volume Toyota dealership. They sold two Land Cruisers a year.”

      That’s because the old ones never wear out, I don’t know the exact figures, but Toyota sells the LC in some form in every market in the world, so I’m guessing they sell enough to keep producing them

    • 0 avatar

      Don’t forget the rest of the world. The 350k people of Iceland alone probably buy more Land Cruisers than the 350M of the US.

  • avatar

    The Toyota Land Cruiser is my favorite vehicle, currently in production. I experienced my first drive in one over 15 years ago. Since then, when asked what my ideal vehicle is – my answer has always been the same. I’m not saying it is the best true Sport Utility Vehicle but it is the best SUV in my eyes. I sit in one and kick the tires during every international auto show.

    • 0 avatar

      You should see how they’re built. Digging into a Land Cruiser makes a Bugatti Veyron look like a kit car. They’re like 6,000 pound Swiss watches, if Swiss watches were actually as well made as Land Cruisers.

      • 0 avatar

        I agree, it’s the sort of quality and over-builtness that quite frankly we don’t really appreciate or even “need” in the US, no one is willing to pay for it anyways. I respect them from afar, even first year LC200s with 150k miles are much too dear.

  • avatar

    I really do not get the getting rid of the third row, why does it matter, it is not like weight savings is a goal here, just drop the seats in the back and pretend they are not there, am I missing something? I would think the only thing the LC competes against is what other 3 or 4th car will fill the garage spot or maybe their Lexus cousin. I could see a Range Rover competing except for that pesky rumor the LC never die and Range Rover are slightly less stout.

    • 0 avatar

      The seats don’t fold flat into the floor, and can’t be easily removed, so this actually is a big space savings for those who don’t need them.

      It’s hard to imagine a greater contrast than that between the type of person who buys a Range Rover and the type who buys a Land Cruiser. The person buying a LC generally isn’t cross shopping anything else.

  • avatar

    Daddy likes.

    The 3rd Row is freaking useless anyway.

    Now if I would just win the Powerball I’d have enough money to buy it and feed it gas.

  • avatar

    God I want a Land Cruiser.

  • avatar

    I love that they dug out the ancient dorky font that looks like it was done by a 3rd grader for the rear pillar badges, along with the script that looks like the artist had learned by then learned cursive. Both are cringe worthy to today’s eyes but they are certainly appropriate for a version celebrating the anniversary.

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