By on January 18, 2019

In a rare victory for television, General Motors was forced to pull one of its obnoxious “Real People” ads earlier this week after Ford, Toyota, and Honda cried foul over its claims. If you missed our earlier coverage, the gist was that GM stated Chevrolet was the more dependable brand by surprising rival owners — who were definitely not paid actors — with totally reliable data…

One of the biggest problems with the spot was that the reliability-related praise heaped on Chevrolet’s vehicles was, in many cases, supported by data obtained from previous-generation vehicles. That gave the annoyed automakers solid footing to call the commercial misleading and deploy their lawyers. Earlier this month, GM’s legal team was sent a letter demanding the company stop making the reliability claims in its television campaign and was given until January 14th to respond to the demands.

General Motors ultimately responded by saying the ad had already stopped airing nationally and that it would be removed from local markets in the coming weeks. It noted that it stood by the claims. Then, earlier today, it also removed the commercial from the internet. 

Officially, Chevrolet says it is moving in a different marketing direction, preparing a fresh campaign for the new Silverado pickup trucks.

“Chevrolet stands by the reliability claim and the ad remains in the brand’s toolbox but we have decided to take it out of the regular rotation at this time to launch new Silverado creative,” Chevrolet said in an emailed statement to The Detroit News. “We have not altered our marketing campaign because of any concerns with the accuracy of our ad content.”

However, downplaying what happened hasn’t been enough to save it. While Honda remained mum on the subject beyond expressing its initial concerns, Toyota and Ford have been more vocal. Toyota spokeswoman Karen Nielsen confirmed that her company was informed by GM that the ads would be taken down. Ford’s Mike Levine said the same but noted the spot was still being aired in Southeastern Michigan rather frequently. “We’d like to see that [stop] immediately,” he said.

It looks like General Motors has complied and taken the next step by scrubbing the ad’s very existence from online media. As of today, we cannot find the commercial anywhere on Chevrolet’s YouTube or social media accounts. But, if you would like to see it, it has been ripped and uploaded elsewhere and will assuredly make an appearance on Zebra Corner in order to be ridiculed.

 

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78 Comments on “GM Quietly Erases Online Ad Already Pulled From Television...”


  • avatar
    bullnuke

    Chabuduo advertising from GM. We might all need get used to this as time moves along.

    • 0 avatar
      R Henry

      Disagree. GM won’t be around long enough for such drivel to become ordinary.

    • 0 avatar
      96redse5sp

      But according to JD Power, GM has the most reliable, most dependable commercials…

      • 0 avatar
        Lorenzo

        Peter DeLorenzo (no relation) says the same thing, but about their vehicles, not their commercials.

        If there’s anything reliable and dependable about GM commercials, it’s that GM management has proven it doesn’t have a clue how to market their vehicles.

        DeLorenzo notes Mary Barra refuses to hire a marketing expert to do it properly. These gaffes (and below-expectations US sales) are proving Peter’s case against GM marketing.

  • avatar
    Weltron

    This is bad.

    When your own competition comes after you en masse for the quality of your advertisements, maybe the rest of your ads really aren’t that great either.

  • avatar
    Ryan

    GM and quality in the same sentence? Only the same statement from FCA would make me laugh harder!

    • 0 avatar
      highdesertcat

      I’m not an FCA fan but I have to say that the 2012 Grand Cherokee and the 2012 JGC SRT8 used as daily drivers by my grand daughter and her husband in AZ have shown remarkable reliability in spite of each having more than 165K on the odo.

      I know the history on both of those vehicles since they were given to my grand daughter and her new husband for their wedding present in 2015 by my son and I who were the first owners.

      • 0 avatar
        Ryan

        I’m admittedly anti FCA. Sour grapes over the second time Chrysler needed government assistance, etc. Though, Jeep(s) have always had a soft spot in my heart. During the late 2000’s bailout, I was hoping an American startup could purchase the Jeep brand. I am happy to read that your family has had a stellar track record with the above mentioned Jeeps!

        • 0 avatar
          highdesertcat

          Ryan, my wife’s three sisters had the damnest of luck with their 2014, 2015 and 2016 Grand Cherokees, which they bought after seeing the excellent ownership experience of their oldest sister, my wife.

          I can’t believe that the gel-cell (AGM) batteries in those two 2012 GCs we gave to my grand daughter are still working after all these years in the desert heat, and all those miles?

  • avatar
    28-Cars-Later

    Airbrushed out of history.

  • avatar
    markf

    These ads were soooooo dumb. I am pretty sure everyone who watched these rolled their eyes….

    • 0 avatar
      brn

      I know I was, but I’m not sure everyone was. GM kept pouring money into the “real people, not actors” commercials for a reason.

      • 0 avatar
        markf

        “I know I was, but I’m not sure everyone was. GM kept pouring money into the “real people, not actors” commercials for a reason.”

        Well I think that the reason is they have no clue when it comes to marketing.

  • avatar

    no marketing talent, none. don’t have it and can’t hire it because they don’t recognize it.

  • avatar
    Gardiner Westbound

    “You can fool all the people some of the time, and some of the people all the time, but you cannot fool all the people all the time.” – Abraham Lincoln

  • avatar
    MBella

    Mahk is going to be angry.

  • avatar
    R Henry

    Mary Barra has refused to hire a corporate Chief Marketing Officer because she 1) doesn’t think marketing matters much, or 2) she doesn’t want anyone questioning her pronouncements.

    This ad is the perfect illustration of what happens without talented management.

  • avatar
    dukeisduke

    Fire this ad agency.

    • 0 avatar
      NormSV650

      I think it was the ad agency’s last hurrah, so they went out with a bang!

    • 0 avatar

      “Fire this ad agency.”

      But it is cheap!

    • 0 avatar
      tonycd

      This ad violates one of the cardinal rules of brand-building: Advertise YOUR brand more than you give other brands free advertising.

      Analyze how much of the airtime is spent showing and praising Chevrolet versus doing the same for its competitors. Toyota red and the consumer’s spontaneous praise of it are at least as memorable as anything said or shown about Chevrolet. There is no way an ad with this structure could ever move the needle from those other brands and toward Chevrolet – its impact is practically brand-agnostic.

      Any advertising professional would instinctively know this, which says everything about the people making decisions for GM marketing. Companies now are firing their chief marketing officers as if they were baseball managers, not because they’re incompetent, but as sacrifices thrown into the fire to appease the Wall Street gods for a slow sales quarter. This is different – these people really are incompetent.

  • avatar
    conundrum

    ” It (General Motors) noted that it stood by the claims.”

    Of course it did. Losers running corporate behemoths always do. No honor.

    Like those confidential settlements that admit no liability and are just largesse dropped from the sky on random fortunates and nothing to do with the company or its products – “here take this million bucks and sign the release, you never saw me right?”

    So why pull the ads? It’s de facto admission of guilt for giant corporations but that holds no weight in law. Does anyone act embarrassed? Of course not, the execs jobs aren’t on the line, and shameless is standard operating procedure. Just listen to a new product release press conference.

  • avatar
    orioncanam

    Pull it from cinema’s,too.
    When I went to view Clint Eastwood’s “the mule”; the groans from the audience were numerous and loud.

    • 0 avatar
      tankinbeans

      I thought that was a regional thing. On the few occasions I make it to a theatre I see the same dumb Traverse commercial about 3 times before the film.

      Then there’s the one with the movie credit roll of JD Power initial something something.

  • avatar
    Jeff S

    Take a look at the new Silverado half ton and HDs. That should tell you what direction Chevy is headed for.

    New real people ad for Silverado. As the truck is being uncovered a cry from the real people, “Please cover that thing up, it is hurting my eyes.”

    • 0 avatar
      highdesertcat

      GM had to try something since Ford has been putting GM’s dick in the dirt and stepping on it for decades.

      IMO, styling is not going to help GM. Revolutionary innovation and educated speculatory anticipation is what kept Ford ahead time and time again, while at the same time GM remained evolutionary – not revolutionary.

      Now GM has introduced that revolutionary Turbocharged fourbanger suitable for a Geo Metro City car and is peddling it in a Silverado.

      Yeah, that will be a hot seller. Much in demand. Gives new meaning to ‘downsizing under the hood.’

      • 0 avatar
        MiataReallyIsTheAnswer

        Cat, are you seriously suggesting a 320 HP Metro would not be a total hoot?

        • 0 avatar
          geozinger

          HDC would be shouting this from the rooftops if Toyota had offered it first.

          As someone who has not owned or even driven one lately a 300+ HP vehicle, I can think of lots of applications for a 300+HP four cylinder turbo motor and a light duty pickup truck is one of them. The reality is, many, many people drive them as dailys, the four banger can do all they need (and probably more). That it’s mandated by fuel economy regs is sad, however.

        • 0 avatar
          highdesertcat

          geo-z, The way I see it, things are changing. Sometimes a bit intimidating for an old V8 man like me.

        • 0 avatar
          highdesertcat

          Miata, It would be a total hoot and hoon!

  • avatar
    pdog_phatpat

    Its all catching up to the General now. Sad I guess but after what this company has done to its customers, its all been a long time coming.

    • 0 avatar
      darex

      But they declared themselves “New GM”, and overnight, we were to take them at THEIR word, that all that came before was crap, and all that followed was Grade-A. What, you’re skeptical?

      • 0 avatar
        DweezilSFV

        That’s been their theme for decades. The J Car: “We’re going to send them [Japanese cars] back into the ocean”.

        We’re never again going to introduce a product just to have something to sell in a segment…. and then along comes the corporate mini van.

        Heard it all too many times both pre and post BK.

        • 0 avatar
          thelaine

          You said it Dweezil. The next generation is always gonna be a “game changer.” They’ve been saying it ever since the Japanese started cleaning their clocks in the 1970s. They have been on a downward spiral the whole time. Although they have occasionally made some very good vehicles, the general direction has not changed.

          Let’s not talk about the amount of money they have wasted on moonshots like Saturn and the Volt and on and on.

          If they would have focused on making reliable cars for a reasonable price, like Toyota and Honda did, they could have written a different story. Most Americans preferred buying American, but people can only get burned so many times. Now, few people care, and ToyHondas have a reliability reputation that papers over their failures.

          The opposite is true for GM. They have screwed over so many buyers, many people will not take the risk of purchasing even the good GM cars. The TV commercial was a desperate attempt to address the negative reliability perception. Too late, GM. People have long memories. Once burned, twice shy.

  • avatar
    Hummer

    At least International Harvestor died with integrity, and companies actually wanted to buy the broken up parts of the company. GM is dying an embarrassingly sad death, they should have gone bankrupt last time and been broken up. What a waste of billions of dollars; everything they have done under Barra has been a complete failure.

    Give an inept individual incapable of running a cash register the key to a large company and watch it fail as expected

    • 0 avatar

      spot on!

    • 0 avatar
      jatz

      Barra Derangement Syndrome. She’s doing a fine job of keeping a torpedoed ocean liner afloat.

      You just don’t like her choice of which compartments she’s decided to seal off.

    • 0 avatar
      highdesertcat

      Hummer, everything they have done under Ms Barra’s predecessors has also been a complete failure.

      But fear not, GM will live on forever with brand new handouts, bailouts and nationalization, if ever the need arises, no matter who’s in the White House and runs the Congress. GM has the backing of the full faith and credit of the US Treasury behind it. Precedence set, 2009.

      I used to be a GM fan before I came to the epiphany that US car makers just made bad stuff. Been there, done that. And I’m never going back if I need to buy another vehicle.

      • 0 avatar
        thelaine

        I was with you HDC until that damned Jeep Gladiator came out. I just can’t help myself. Gonna wait three years though, to let them address the inevitable issues. The Pentastar is now a good engine though, so at least I don’t have to worry about that. Nevertheless, I’m gonna spring for a comprehensive warranty, because…FCA. Toys aren’t always practical, I guess.

        • 0 avatar
          highdesertcat

          thelaine, I know several old codgers with money who are just chompin’ at the bit to buy a new Gladiator, for a toy, if nothing else, like other people buy EVs.

          I’m not one of them.

          The JGC I bought for my wife was just a lucky break for us, and our grand daughter, in turn.

          I won’t be buying any other Fiatsler products. At least I hope not.

          But it does raise a bit of a puzzle for me. Once my wife and I settle down and quit traveling, what the ‘ell am I gonna buy to git us ‘round?

          I thought I was through buying cars and trucks back in 2016. And then my wife and I traveled different places, often outside of the US for months, and left the cars parked in the desert for the duration.

          In case you’re wondering, we are members of several of those time-share clubs because of her affiliation in the real-estate business, so our lodgings are always free. They just cost points, not real money.

          And while there, transportation is always available.

          Right now, I’m still tooling around in my 1989 Camry V6, but the interior has gone ‘dust to dust, ashes to ashes’ on me. Much of the plastic on the inside has turned to powder.

          So eventually I will have to break down and vote with my wallet.

          • 0 avatar
            thelaine

            HDC,

            Several people I know have moved from their beloved Camry’s to the RAV 4, Highlander or Honda Pilot and been very satisfied.

          • 0 avatar
            highdesertcat

            thelaine, yeah, ditto in my area and my demographic.

            We’ll cross that bridge when we come to it.

    • 0 avatar
      AdamOfAus

      Always nice to see a CASE IH tractor. At least the name lives on in some way.

    • 0 avatar
      bullnuke

      International Harvester is not dead, just left the smaller vehicle market in 1975 and is now called Navistar International. Along with building large trucks at their plant in Springfield, Ohio, they are pumping out…wait for it…Chevrolet mid-range trucks. The driveaway lots outside the assembly plants were full of ’em a couple weeks ago when I drove past. Pull the sheet covering one of these off and Joe Public will say, “I thought it was a Navistar!”. Announcer then says, “Well, Joe. It kinda is.”.

  • avatar
    SCE to AUX

    “GM Quietly Erases Online Ad Already Pulled From Television”

    1. Who actually announces when they pull an ad from TV?
    2. Doesn’t actually seem so ‘quiet’ if they’re disputing the protests of their competitors before doing so.

  • avatar
    Jeff S

    I don’t think GM will be around for another bailout. GM has been shrinking itself under Barra. GM will soon not be too big to fail. GM needs to sell off Daewoo, either make Buick a Chinese specific brand or sell it off, and do something with Cadillac to make it a desirable brand or sell it off. The Chinese would probably buy Buick and/or Cadillac. Maybe the best thing GM could do is liquidate itself. It’s pieces are worth more than GM is as a operating company.

    • 0 avatar
      tonycd

      Jeff S, yes. If GM went away, I’m hard pressed to think of any GM vehicle whose buyers couldn’t get their needs met equally well by a competitor, except maybe for the Corvette. The company now is utterly disposable.

      As for the bailout, I’ve long been an outspoken defender of the first one on this board. People forget the first bailout, under George W. Bush and Barack Obama, wasn’t done as a favor to GM. It was part of an emergency plan to save a million American jobs to stave off a Great Depression during the mass economic collapse of 2008, at a time when the banks wouldn’t lend to anybody. Now GM is increasingly making itself over into a Chinese company manufacturing in China for Chinese customers. When it fails Sears-style, I’d expect a Chinese company like Geely to be the logical one to profit from picking up the pieces.

  • avatar
    Lefty54

    It is just astounding to me how dumb GM is. Their commercials are dumb. Their interiors are dumb. Their product divisions are dumb. And other car companies make safety features standard on all trim levels. Not GM.

    I can’t think of a single GM vehicle that I am interested in buying.

  • avatar
    Jeff S

    I like the Colorado/Canyon, the Bolt, the Impala, and the LaCrosse but the Impala and the LaCrosse are going away. If I were buying a subcompact I would look at the Chevy Spark. The Silverado is just a mess. GMC Sierra is a much nicer truck than the Silverado. The best thing that could happen to GM is to just sell it off to the Chinese, that is where GM belongs.

  • avatar
    Michael S6

    GM is a company who’s mantra is “There is no truth in advertising”.

  • avatar

    5 points of market share in 6 months, guaranteed.

    https://www.thetruthaboutcars.com/2009/10/general-motors-zombie-watch-18-hire-buickman/

    https://www.autonews.com/article/20050516/ANA/505160789/comment-does-gm-need-a-superhero-buickman-has-the-plan

    http://www.generalwatch.com/editorials/editorial.cfm?EdID=193

  • avatar

    Follow the Loser
    Dealer Advocate
    by Jim Ziegler

    According to the Detroit Free Press, when reporters bluntly asked if Wagoner had considered stepping aside (resigning) he said, “I haven’t given any consideration whatsoever to that. I wasn’t brought up to run and hide when things get tough.”

    Well Rick, resigning may not be your option. Increasingly, it seems to appear there are dark forces in motion in the background lathering up a “lynch mob mentality.” If this was still the Thanksgiving season, there would be little doubt exactly who the turkey on the menu is.

    Let me say two words about this to clarify…‘Robert Stempel’.

    Crackpot or eccentric genius…return to greatness?

    Over the last five years I’ve established some kind of a relationship with a Flint, MI-based automotive industry activist named Jim Dollinger.

    Depending on who you talk to, this guy is either a raving lunatic or an inspired genius. (Well, I can certainly relate to that can’t I?) He actually calls himself “Buickman.”

    I love it when people comment on my sense of humor in my articles and the double-entendre stuff I throw in every other sentence. You know…the stuff I say that makes you laugh two minutes after you read it.

    Well, Dollinger does the same. His stuff is hilarious. For example…he calls GM’s Red Tag Sale, GM’s Red Toe-Tag Sale. Wish I would have thought of that first.

    Whether or not I agree with everything he does or says, I relate to this guy and I can see his point of view on many, perhaps most, issues. Is Jim Dollinger a pathetic moron as many would have you to believe…or is he the car messiah…the voice in the wilderness showing us the way out of the desert?

    Dollinger tells me he’s the No. 1 Buick salesman in history, selling more than 15,000 new Buicks over the course of his career.

    Now get this…this guy stands up at stockholder meetings and openly calls for Rick Wagoner’s resignation. Dollinger has authored a plan titled, “Return to Greatness,” which is a roadmap for General Motors to regain former glory. He’s getting a lot of media attention with TV interviews and newspaper articles covering his writings and his mission. I’m on his e-mail newsletter list and what he has to say, for the most part, makes a lot of sense.

    Let me tell you, he has their attention at GM. He’s met with the topper-most of the topper-most of General Motors’ executives. He has them lying awake at night tossing and turning. I promise you he haunts their dreams. His sole mission in life is to get General Motors to adopt his “Return to Greatness” thesis. (It is detailed and complex, filling many pages. You can find Dollinger’s writings at http://www.GeneralWatch.com.)

    Well, I gotta tell ya. I’ve spent hours looking over what Dollinger has written and, truthfully, I believe the majority (not all by any means) of what he says will work and will immediately restore a lot of GM’s lost market share. As a matter of fact—remember this guy has only targeted General Motors because that’s where he lives—his ideas would also work for Ford or any manufacturer whose executives would take a moment or two to remove their heads from the deep, warm, moist dark recess in which they’ve placed them.

    You want to see something well thought-out by someone who has a clue? I am inviting every dealer, no matter what you sell, to check out Dollinger’s plan. It’s time all of us, every make and model, import or domestic, to send the manufacturers a message:

    “We’re tired of your silly incompetence and mismanagement…get out of the retail end of the business…stop interfering…get out of our way and we’ll save your worthless ungrateful butts one more time.”

    In truth, the manufacturers are not going to listen to Jim Ziegler or Jim Dollinger or any sane voice of experienced reason. The know-it-all… know-nothing… arrogance of fools in denial always prevails over logic and common sense. They are content to stand their ground pursuing Red Tag Sales and Value Promises…and other ridiculous, non-profitable, alleged marketing strategies that obviously are not working (as in never-ever will work, not in a million, billion or trillion years) while market share dives into the toilet. I am so sick of fire sale, distressed merchandise marketing. I am genuinely ticked off that these manufacturers would resort to ‘Value-Pricing’ and ‘One-Price’ pressure on their dealers to mask their inadequacy and compress profit margins to the point that dealers will suffer and many will die.

    I just spoke to Dollinger as I was writing this paragraph and he gave me permission…you may call him at (586) 914-2842…or e-mail him at [email protected]

  • avatar
    nwfmike

    Pretty sure I saw these commercials the last couple night on MT’s coverage of Barrett-Jackson.

    There are SO many lame commercials out there that I’ve just gotten used to automatically hitting the mute on the remote for any non-DVR content that I normally just fast-forward through.

  • avatar

    on a lighter side from 2006 GeneralWatch

    AS SHARE GOES BYE
    Jim Dollinger
    Monday, May 15, 2006

    You must remember this,
    A loss is just a loss.
    The pie is still in the sky.
    Fundamental marketing does apply,
    As share goes bye.

    And when Toyota’s up by two,
    We only get Daewoo,
    On Rick Wagoner we cannot rely.
    No matter what the economy brings,
    As share goes bye.

    Rebates and confusion, way out of date,
    Execs full of themselves, ready for their fate,
    Buyers want self image, hope it’s not too late,
    For it’s that we must supply.

    It’s still the same old story,
    The flight of sales and glory,
    A case of change or die.

    The world will always respect a winner,
    As share goes bye.

    Second Verse:

    Now also remember this,
    Their ass I will not kiss.
    The numbers tell no lie.
    Good times no longer apply,
    As share goes bye.

    And when we drop another two,
    The Board will not say boo.
    On just who can we rely?
    No matter what Paul Ballew sings,
    As share goes bye.

    Plenty of new products, seen their next update.
    Execs shuffled around, really same old slate.
    Buyers shopping elsewhere, regardless of the rate.
    Competition growing stronger, that we can’t deny.

    Its really getting boring,
    Toyota and Nissan soaring,
    A case of reality defy.

    The industry is losing its leader,
    As share goes bye.

    Best played in S (as in sales) Flat.

  • avatar

    okay, on a roll today… GM Marketing Explained

    lads, these new incentives are quite simple.

    when the moon is waxing gibbous and orion is in ascension in the first quarter of the chinese new year and the dealer’s name begins with a vowel – having an even number of letters of course, as long as it is not eight – and is a water sign then they don’t have to let the customer know about the new incentives and can withhold said incentives (except on a tuesday in the last quarter of a solar cycle when the sun’s surface magnetism and solar irradiance are greatest, in which case the dealer must sacrifice a goat to the great space turtle and offer an extra $250 cash back to loyal customers who are willing to buy the same make/model they are trading in) however if the dealer’s name begins with a consonant or has an odd number of letters (or eight) then the dealer must buy an extra allotment of mid-sized sedans that month and will hopefully qualify for quantity incentives even if they are a fire sign and have recently communicated with cthulhu via chicken entrails because we all know how difficult that can be when the bank is breathing down your neck for that floorplan loan payment and the bloody customer won’t just buy the (eternally) damned car already.

  • avatar

    last one for the day.

    HOW TO GET A FREE VEHICLE
    Jim Dollinger
    Wednesday, July 11, 2007

    Did you hear about the customer who went into a GM dealership? He qualified for the following:

    AARP
    GM Discount
    Recent College Grad
    Active Military
    Olds Owner
    Resident of North Central Region
    GM Cardholder
    Father who was a UAW Retiree
    Owned Import
    Took Overnight Test Drive
    Incremental Allowance
    Bonus Cash
    Matching Downpayment

    Needless to say, the car was FREE. He passed, saying he’d prefer to pay for a Toyota. The sales manager came in for the close and offered Two On Us. Didn’t work. The car was already FREE. As a last ditch effort, the manager offered to remove the emblems.

    Customer left saying he’d get back in touch.

    Who is John Galt?

  • avatar
    Jeff S

    @Buickman–I still have a 99 S-10 extended cab with an I-4 and 5 speed manual for almost 20 years–great truck and reliable. Also have an 2008 Isuzu I-370 made by GM (same as Colorado/Canyon) which is good as well. I have had Chevies and grew up with GMs. As I said above there are a few GMs that I would buy but less and less. I have always liked Buicks but Buick has become a dying brand in the US. The new Silverado is an ugly duckling and doesn’t measure up to the competition. Trucks are too important a segment to screw up but GM has managed to do it. I don’t see a future for GM.

    • 0 avatar

      nice to hear your good fortune. most vehicles last if properly maintained.

      as to Buick, it’s like I said years ago… “if management can’t sell Pontiacs, you don’t get rid of Pontiac, you get rid of management”.

  • avatar
    Jeff S

    @tonycd–I as well was in favor of the first bailout because of the number of jobs that would have been lost. If it happens again sell GM off. Let the Chinese buy GM and be done with it. Barra and the board would get a nice golden parachute which is the direction they are headed for.

  • avatar
    Jeff S

    Yes I have had 3 Chevies and a 78 Regal with a V-8 that was my mother-in-law’s car all were good. The 99 S-10 has been the most reliable of all of them but none of them were bad. Agree that management is bad and is running GM into the ground and that is why I think GM is doomed. There is too much of the pre-2008 GM still around. Barra and some of the old GM officers need to go even if it takes a golden parachute otherwise they will continue to run GM into the ground and it will not even be worth selling.

  • avatar
    Trucky McTruckface

    The ad is still running on basic cable this afternoon.

    This ad campaign is trash, but clueless GM execs stubbornly think it’s a big hit because of the reaction and have continued to double down on failure for four years now. Lost on these fools is that most people tuned out these ads ages ago, so whatever competitive advantages they’re trying to tout are roundly ignored…if not for Honda and Toyota’s lawyers, would anyone have even noticed the ad in question?

    Of course, the “That’s not a Buick!” ads are just bad and GM remains equally stubborn in continuing with the campaign. I can’t think of a better justification for firing the entire C-Suite at the RenCen than the fact that they signed off ads so tonally similar to the infamous “Not Your Father’s Oldsmobile” ads that helped kill a whole brand.

    Perpetually rudderless Cadillac might take the prize for the worst ads coming out of GM right now, though. The XT4 ad with the twentysomething women having fun on the town to the tune of some tasteless pop tune with the lyric “you got a booty like a Cadillac” is stunningly awful. That’s an ad befitting a Chevy Trax, not a “luxury” vehicle and further cheapens a brand that needs to present a dignified, exclusive image if it wants to ever be relevant again.

    • 0 avatar

      very well said, thank you.

    • 0 avatar
      jatz

      Trucky, it’s the culture, not the company.

      We Boomers, if we’ve done at all well, are privileged to live in a bubble of the Peak America our parents bequeathed us: superb and egalitarian education, health care, morality, civic-mindedness, et cetera.

      We’ve retained the high estimation and expectations of our fellow Americans with which we matured.

      But GM must sell cars in the here and now to all those tatted, gender-fluid, semi-literate and wobbly jello molds the Great Society has crafted.

      We, not GM, are the delusional ones.

  • avatar
    dantes_inferno

    GM: Real people + 1 pretentious bearded douchebag.

    Check.

  • avatar
    Jeff S

    How much did they pay that pretentious bearded douchebag? I doubt he has ever driven a Chevy or any GM product.

  • avatar
    pdog_phatpat

    Funny because during one of the games tonight a local Chevy dealer ran the ad. THAT’LL SHOW EM!


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  • MoparRocker74: McDonalds and Taco Bell seated in white leather on a 1000 mile roadtrip…we have ourselves a...
  • redgolf: so it’s also a “smart” car too!
  • Corey Lewis: This is a GOOD idea. The PMC Signature Program, for select vehicles only. Have them fill out an...
  • Menar Fromarz: I personally don’t see a problem with the expansion of non ICE tech as there are distinct...

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