Volkswagen Trademarks Some Unambitious Car Names

Matt Posky
by Matt Posky
volkswagen trademarks some unambitious car names

Volkswagen Group has been hyping its upcoming all-electric lineup for a while, with the Type 2-inspired Buzz Concept serving as an impromptu mascot for the company’s new I.D. brand. However, we had hoped VW would rename some of the concepts once production models hit the scene, maybe even tapping into its heritage. While the I.D. Buzz, Crozz, and Vizzion provide a cohesive naming strategy, we’ve heard better automotive handles before.

It seems as if the automaker is inclined to agree. Unfortunately, rather than come up with a new set of names, Volkswagen appears to be trademarking a series of alphanumeric titles. We’re not going to pretend that VW has the best-named lineup in the industry but it would have been nice to see them try something new, rather than fall into the same trap nearly every other premium nameplate and EV manufacturer has.

According to the Volkswagen enthusiast website VW Vortex, the German automaker trademarked the names “I.D. 1” through “I.D. 9” with the European Union Intellectual Property Office last week. While this doesn’t guarantee that’s what the company will be calling its electric models, it certainly makes it extremely likely.

It also matches the industry trend. Premium German brands have been using alphanumeric designations for ages, followed by high-end Japanese nameplates, American luxury brands, and practically every EV company in existence. Tesla and Byton separate their electrified models by a single letter while Lynk & Co, Polestar, BMW, and more simply use numbers. I.D. appears as though it will be no different.

However, there is still a chance for Volkswagen to do a clever tie in with its own history. VW Vortex noted that I.D. could mate the body styles to Volkswagen’s original Type 1 (Beetle), Type 2 (Bus), and Type 3 (Squareback) to their electric counterparts and use corresponding names. For example, the Microbus-inspired I.D. Buzz could be renamed the I.D. 2. We’d like that but are less certain it would stir up the general public, as it still gives off this vague by-robots-for-robots feeling.

We’ll probably know the direction Volkswagen Group intends to take soon. I.D. production is scheduled to begin in 2019, with the Crozz (or whatever number VW calls it) set to arrive inside North America by 2020.

[Image: Volkswagen]

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  • IBx1 IBx1 on Nov 20, 2018


  • Iamwho2k Iamwho2k on Nov 20, 2018

    I like names but after "Tiguan" and "Routan" I think VW's doing the right thing. Otherwise, they will try to mash up every other word in the dictionary. No thanks.

  • Jeff S I am not a fan of Tesla and they were niche vehicles but it seems that they have become more common. I doubt if I get an EV that it would be a Tesla. The electrical grid will have to be expanded because people over the long run are not going to accept the excuse of the grid can't handle people charging their EVs.
  • AMcA The '70 Continentals and Town Cars may have been cousins to the standard body Fords and Mercurys, they didn't have to be disguised, because they had unique, unbelievably huge bodies of their own. Looking at the new 1970 interior, I'd say it was also a cost savings in sewing the seat. Button tufted panels like the 1969 interior had require a lot of sewing and tufting work. The 1970 interior is mostly surface sewing on a single sheet of upholstery instead of laboriously assembled smaller pieces. FINALLY: do I remember correctly that the shag carpet shown under these cars was a Photoshop? They didn't really go so peak '70s as to photograph cars on shag carpets, did they?
  • Inside Looking Out Toyota makes mass market cars. Their statement means that EVs are not mass market yet. But then Tesla managed to make mass market car - Mode; 3. Where I live in CA there are more Tesla Model 3s on streets than Corollas.
  • Ltcmgm78 A lot of dirt must turn before there's an EV in every driveway. There must be a national infrastructure plan written by other than politicians chasing votes. There must be reliable batteries that hopefully aren't sourced from strategic rivals. There must be a way to charge a lot of EVs. Toyota is wisely holding their water. There is a danger in urging unplanned and hasty moves away from ICE vehicles. Do we want to listen to unending speeches every election cycle that we are closer than we have ever been to 100% electrification and that voting for certain folks will make it happen faster? Picture every car in your town suddenly becoming all electric and a third of them need a charge or the driver will be late for work. This will take a lot of time and money.
  • Kendahl One thing I've learned is that cars I buy for local errands tend to be taken on 1,000 mile trips, too. We have a 5-speed Focus SE that has gone on longer trips than I ever expected. It has served us well although, if I had it to do over again, I would have bought an ST. At the time of purchase, we didn't plan to move from 1,000 feet elevation to 6,500. The SE is still adequate but the ST's turbo and extra power would have been welcome.