Someone'll Pay: BMW Probably Won't Stop at the 8 Series

Steph Willems
by Steph Willems
someonell pay bmw probably wont stop at the 8 series

Like a grinning child whose dad is pushing them on the swings, BMW wants to go higher. Higher!

In both price and model designation, BMW knows there’s loftier ground to claim — and buyers willing to fork over the contents of their bulging bank accounts to make it profitable. That’s why the looming 8 Series, a luxurious coupe bearing a resurrected name, likely won’t be the pinnacle of Bimmer’s range for long.

Speaking to Autocar, BMW design director Adrian van Hooydonk made it pretty clear Bimmer wants to challenge the likes of Mercedes-Benz and its top-flight Mercedes-Maybach S600. And that makes the prospect of an ultra-lux 9 Series all but inevitable.

When asked if there was space above the 8 Series, van Hooydonk replied, “Let’s say this – we won’t stop here [with the 8 Series]. Obviously our job is to have more ideas than the company can build, because the other way round would be very bad.

He added, “My team and I are now looking at 2021 and beyond – as far out as 2030. We have a lot of plans.”

Volume segments like midsize and compact sedans have all the growth of a collapsing star, but there’s dollars in hand for ultra-premium vehicles, with buyers outside North America and Europe being top of mind. China is seen as a key market for a new range topping sedan – both the upcoming 8 Series four-door coupe and its two-door sibling, and a potential 9 Series.

It’s expected that a 9 Series would, like the 8 Series, adopt the architecture of the 7 Series. Naturally, there’ll be luxury in spades and a collision between power and technology. In a flurry of trademark filings, BMW recently called dibs on the i9, X9, and iX9 monikers, so there’s a clear desire to test the limits of its range.

[Image: BMW Group]

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3 of 7 comments
  • Sportyaccordy Sportyaccordy on Aug 23, 2018

    BMW should abandon the series nomenclature altogether and just make the MSRP the badge.

  • Craiger Craiger on Aug 24, 2018

    As a former BMW owner I'm happy to see this. Will it get me to open my wallet? Probably not. I think I'm going to wait for the new 12 Series coupe, but not until the Gran Coupe 4 door.

  • SPPPP It seems like a really nice car that's just still trying to find its customer.
  • MRF 95 T-Bird I owned an 87 Thunderbird aka the second generation aero bird. It was a fine driving comfortable and very reliable car. Quite underrated compared to the GM G-body mid sized coupes since unlike them they had rack and pinion steering and struts on all four wheels plus fuel injection which GM was a bit late to the game on their mid and full sized cars. When I sold it I considered a Mark VII LSC which like many had its trouble prone air suspension deleted and replaced with coils and struts. Instead I went for a MN-12 Thunderbird.
  • SCE to AUX Somebody got the bill of material mixed up and never caught it.Maybe the stud was for a different version (like the 4xe) which might use a different fuel tank.
  • Inside Looking Out Scandinavian design costs only $600? I mean the furniture.
  • Akear Lets be honest, Lucid will not be around in five years. It does not matter that it is probably the world's best EV sedan. Lucid's manufacturing and marketing is a complete mess. The truth is most EV companies are going under within the decade.