By on August 2, 2018

Last time on Rare Rides, we surveyed a little Fiat 124 Sport Coupe. A family car underneath, it aimed to be affordable fun for the middle-market. Today, we have a look at some not-so-affordable fun for the well-heeled. Come along for the New Class coupe experience.

The genesis for the New Class of BMWs started back in the 1950s. A divergent lineup filled BMW’s showrooms: There were luxury cars with older V8 engines, economy cars with motorcycle engines, and motorcycles with those same engines. An improving global economy meant the average customer had more money to spend and, naturally, was less interested in an economy car or motorcycle. This was an issue for BMW.

At the time, the company’s focus leaned more toward its economy car (like the Isetta) and motorcycle offerings. By the middle and late 1950s, BMW’s luxury offerings were dated and noncompetitive. The balance sheets weren’t looking too healthy, and the company started discussing a merger with Daimler. In 1960, wealthy industrialist brothers Herbert and Herald Quandt purchased a controlling stake in BMW (descendant Stefan Quandt is still the largest shareholder, with a 29 percent stake). Almost immediately, the Quandts started the “Neue Klasse” project to revitalize the brand’s offerings.

In 1962, the first New Class BMW was ready for production — the 1500 executive sedan. It featured all-new styling and a brand new overhead cam inline-four. BMW needed a new coupe as well, already in the works. 1965 saw the debut of the 2000C and 2000CS, the first BMW vehicles to implement the Hofmeister kink design cue that’s still in use today.

The New Class cars brought BMW away from the financial brink, while simultaneously establishing the brand as a source for sporty luxury cars. Another important development on the New Class happened in 1966, when BMW shortened the platform a bit to create the 02 Series of compact cars. That development would lead to the still-famous 2002 model, a sporty and powerful version aimed squarely at the American market.

Today’s Rare Ride, a 1967 2000C, is from the middle of the coupe’s production timeline (1965-1969). The difference between the C and CS versions was the number of carburetors, and thus the power available. A standard C version carried a single carb and made 100 horsepower, while CS versions had an additional carb, and 20 more horsepower. Both coupes were available with a four-speed manual, and the C additionally offered a three-speed automatic for more luxurious motoring.

This white over blue automatic beauty has traveled just 27,000 miles and was the subject of constant care, plus an interior restoration. I reached out to the seller (a first-ever) for some more photos of the no doubt beautiful interior, but did not receive any response.

She’s yours for $45,000.

[Images: seller]

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27 Comments on “Rare Rides: A Pristine BMW 2000C From 1967...”

  • avatar

    It looks like an amphibious car from the front.

  • avatar

    I’ve looked at all the pictures several times, and I can’t get “UGLY!!!” out of my head. That thing ain’t purty.

    • 0 avatar

      The 2002 is far better looking, but I like this aside from the front. The side view is nice, the rear is fine, just the front doesn’t look as good to me.

      It looks like its bottom lip got stuck in an escalator and got stretched down and under as a result.

    • 0 avatar

      It doesn’t help that it’s got American sealed beam headlights. The European version had the expected form-fitting around the corners.

      Either way, every article I’ve ever read on this car somewhere has a “what were they thinking?” line regarding the front end.

    • 0 avatar

      For what it is, and considering it’s over 50 years old, I really like it. I especially like the lines from the back.

  • avatar

    I like it, don’t love it, and there are plenty of cars $45k can buy that I would love.

    I’m not saying it isn’t worth the asking price, just that it isn’t worth it to me.

    • 0 avatar

      Agreed, but this one is probably something of a unicorn for BMW fans.

      The facelifted E9, though, is flat out gorgeous, and probably worth every bit of $45,000. Check this one out…just lovely.

  • avatar

    Beautiful or not that is one well-presented BMW. Lots of people have mint Edsels…

    • 0 avatar

      Now that you mention it, this could be like a German take on the Edsel. More minimalist, sure, but there is a resemblance in the shape/size of the vertical grille, and in the tail lamps.

  • avatar

    Very nice except for that bowl-like front. That was fixed in late 1968 with the 2800CS. The car was transformed.

  • avatar

    Great find, Corey…and it’s 95% gorgeous. But that front end is not forgivable. BMW fixed that a couple of years later.

    The facelifted 2000 coupe and the later 6-series are my two favorite BMWs of all time, and may just be two of the most beautiful coupes ever made. Just lovely.

  • avatar

    The 60’s and early 70’s BMW’s are simply beautiful machines. Too bad this one is a slush box. It always seems like the automatic models are the survivors. I only wish that I had the foresight to buy one a few years ago before the values shot through the roof.

  • avatar

    Guessing that hideous headlight treatment was the vandalized-to-meet-US-Federal-Safety-Standards version. The original sealed Euro ones fit the rest of the design.

  • avatar
    Arthur Dailey

    Am I the only one that sees a resemblance between this and an original Corvair with a ‘double’ Edsel grill stuck on the front?

    And yes as a unicorn for BMW enthusiasts it probably will sell for a steep price.

    • 0 avatar

      BMW’s were unfortunate looking before they had the Corvair to copy, and they’ve been unfortunate looking since Chris Bangle was delusional enough to think that he had a better idea than evolving the Corvair.

  • avatar

    I know everyone’s supposed to ooooh and ahhh because it’s a classic BMW, but I think that’s a hideously ugly car.

  • avatar

    What’s now the Larz Anderson Museum in Brookline, MA had a fund-raising arm that took in donated cars, and auctioned them off in almost all cases to keep the museum functioning. In about 1980, we were given a ’66 2000CS. The same color combination as the photo car, with European headlights, 4SPD, blue corduroy upholstery. It had suffered a lot of rust issues on the chassis and in the shock towers, and was crudely repaired. I put 200 miles on it to check it out for any safety issues before giving it back to my supervisor. Not a terribly powerful car. I agree that compared to the successor versions 2800CS and 3.0Ci coupes, the 2000 wasn’t in the running for any beauty contests or stoplight challenges, but the two models that came after it were super coupes to drive and admire.

  • avatar

    Interesting footnote – while BMW popularized what became known as the Hofmeister kink, they didn’t originate it.

    But yeah, post-facelift, looked much better up front.

  • avatar

    I don’t agree that the BMW V8s of the ’50s were old engines. They were pretty much state of the art aluminum overhead valve V8s throughout their twelve year production run, which ended in 1965. The old engines used in BMW’s big cars during the ’50s were the inline sixes, which could trace their roots back to the 1933 M78. The real problem with the Baroque Angels was their styling and the lack of prosperous Germans, or prosperous people anywhere else who wanted an expensive German car that had a smaller engine than a first year Valiant.

    • 0 avatar

      I agree – the BMW V-8 was a very nice up-to-date motor. BMW was getting 150-160 horsepower out of 3.2 liters (193 CI), which was certainly competitive with any American V-8s of the period. There was also nothing obsolete about the 503 or 507 – both beautifully styled and engineered, just too expensive for post-war Germany and an unknown brand to the rich post-war Americans.

  • avatar

    Being a long-time BMW fan (well, at least for anything offered up until around the E36), I frequently found myself visiting whatever local BMW dealership happened to be in the area I lived in at the time. Around 1998, we were living in Bristol, VA. On a whim one day, I drove over to gaze longingly at the metal on the lot. In the far corner of the used lot sat a dark green coupe, turning out to be a 1970 2800CS. I’m not sure if they just didn’t care, or didn’t know…but I made a rather ridiculously lowball offer (I think it was something like $2500) which they somehow accepted. I drove it home, amazed at the fact that I’d have the chance at another classic Bimmer (my first being my one true love, my 1974 2002). It sat in my garage for about a year, never having run again for me. We were getting ready to move away for another position I had accepted, and I couldn’t justify taking along the 2800CS, so I advertised it and it wound up being bought by a gentleman somewhere in the Northeast. The day the car hauler came to pick it up, I couldn’t get it started. For whatever reason, I placed a brand-new battery in it, and it fired right up. So, I sold the car rather disgusted that I *could* potentially have driven it some, at least enough to figure out what was truly wrong with the car, and then maybe could have enjoyed that gorgeous coupe. Not as clean as this 1967, but with some work, I wonder what it could have been worth.
    Ironically, while in college, my parents returned to live and work in Germany. One Saturday morning, my dad called and said he had looked at some sort of “white, two-door coupe…something with CS” for sale on base. Knowing my absolute love of the marque, he went home to call me to discuss it. It was, it turns out, a ’67 2000CS. I told him to hang up the phone, run to the car and drive like heck back to base to call the guy. By the time he got back on base, the 2800CS was gone, and my dream of my father owning a classic (and my being able to drive it on visits to Germany) was over!

  • avatar

    I think I might be the only one, but I actually really like the whole car. I’m not a fan of BMWs or their styling, though I’ve owned 2, a 318 conv’t and an X5.

    Even weirder, I prefer the American headlights. If I had eff you money, I would 100% pick this up. Then again, I was just checking out a silver 85 Fifth Ave so I could have something floaty to drive to car shows in the area and to work on days I don’t need my truck. Zero rust, 70k mi but $6k is a bit rich for my blood for a fleet queen.

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