2019 Ford Ranger Pricing (For Real, This Time)

This time last week, Ford was busy claiming the leaked Build & Price tool for the 2019 Ford Ranger was “inaccurate.” At the time, most of the internet got a quick glance at the truck’s pricing and options packages before the Blue Oval hauled it down.

The official configurator is now live. About the only “inaccuracies” we could find? The listing for a Regular Cab truck has been replaced by a listing for a two-wheel drive Extended Cab pickup with no box.

Ford representative and noted tweeter Mike Levine posted this message earlier today, although a photo of the mid-size pickup still doesn’t appear on the company’s online configurator as of this writing.

Build and order your Ford Ranger today! https://t.co/rSnDRiZbqh pic.twitter.com/YsIdye7XS7

— Mike Levine (@mrlevine) August 14, 2018

That said, let’s dive in to the official specs. The 2019 Ranger will start at $25,395 including destination, for a Ranger SuperCab 4×2 in base XL trim level. The SuperCab 4×2 in XLT trim is a $3,640 walk, while a SuperCab Lariat 4×2 will be priced from $33,305. All SuperCabs will have a 6-foot pan.

Seeking power to all four wheels? That will dent your wallet to the tune of $29,555 for an XL, $33,035 for an XLT, and $37,305 for the snazzy Lariat.

And yes, Ace of Base fans, it appears the XL will come equipped with air conditioning. Happy days.

Those looking for four forward swinging doors and a real back seat will have to pop for the SuperCrew model. They all have a 5-foot pan and 4 x 2 models will start at $27,615 for the XL, climbing to $31,210 for an XLT, and topping out at $35,480 for a Lariat. Four-wheel drive will add $4,160 to the XL sticker and $4,000 on a XLT or Lariat.

Alright Ford, you got us. We reported a price a full $10 too much for the SuperCrew 4 x 4 XL. There’s your “inaccuracy.”

The remainder of its options sheet appears unchanged. Despite your author’s proclivity for all things base model, if a person is looking for a 4 x 4 Ranger, particularly one decked out with FX4 gear, the XLT is the way to go. Why? Well, in order to spec the $1,295 FX4 package on a base XL, one also has to select the costly 101A and STX packages to the tune of $3,425. This pushes the estimated net price to $32,980.

Compare that to the $34,330 XLT shown above. The mid-level trim allows for the selection of FX4 as a stand-alone package. For the extra cheddar (a mere $1,350) one gets SYNC and Ford’s Co-Pilot 360 driver assist features, plus bigger screens in both the infotainment and gauge cluster. This is not to mention the XLT’s 110-volt and USB power points, MyKey tech, and a probable boost in resale value down the road.

It’s always fun to build the ZOMG THAT’S SO EXPENSIVE trim and, in this case, that leads us to the SuperCrew Lariat 4 x 4. Starting at $39,480 before options packages, a check-all-the-boxes example — like the White Platinum one shown above — rings in at $46,020.

For comparison purposes, a 2018 Chevy Colorado 4 x 2 with a four-banger starts at $21,195 and is endowed with a six-speed stick and touchscreen infotainment system. Nissan will sell you an older-than-Methuselah Frontier with two-wheel drive and a stick for $19,965. Toyota’s Tacoma starts at $26,395.

Ford will surely be quick to point out that the midsize truck market is not about who’s the cheapest and to that, they have a point. All of its competitors can be optioned up into budget-busting territory. Until we drive one, we won’t truly know how the Ranger stacks up against them.

Try your hand at configuring the 2019 Ford Ranger here.

[Images: Ford Motor Company]