Whoops: Ford Pulls 2019 Ranger Build and Price Tool From Website, Claims It Made a Mistake

Steph Willems
by Steph Willems
whoops ford pulls 2019 ranger build and price tool from website claims it made a

It seemed like Ford Motor Company had answered prayers Tuesday, after an online configurator for the 2019 Ranger pickup finally appeared on the automaker’s consumer website. But, just as quickly as it appeared, Ford pulled it down. Apparently someone goofed up.

A company spokesman told Jalopnik that the posting “was a mistake,” adding that, “the pricing shown is inaccurate.” The build and price tool, the spokesman said, will appear next week.

It’s true that the configurator showed a regular cab selection, but clicking it only took you to the extended SuperCab bodystyle. A fleet or overseas option, maybe? We have to wonder just how different the actual pricing will be compared to what we just saw. So, for the sake of future comparison, here’s what Ford’s now-disappeared site told us (or didn’t) about the 2019 Ranger:

(Note: the following text was about to go live when we learned of Ford’s alleged mistake. Keep in mind that what you read may be completely inaccurate. Time will tell.)

Starting at $24,000 (plus a $1,095 destination fee) for a rear-drive, SuperCab XL model, would-be buyers will find that getting into a Ranger could easily set them back more than $40k, once they reach their desired configuration.

As you’d expect, the base XL is a total stripper, with the only appeal being the model’s newness (to this market, anyway), as well as its 2.3-liter EcoBoost four-cylinder and 10-speed automatic transmission. While Ford hasn’t revealed the truck’s power specs, that same engine makes up to 310 horsepower and 350 lb-ft of torque in other applications. Engine stop-start comes standard.

Anyway, cloth buckets, 16-inch silver steel wheels, and AM/FM stereo rounds out the highlights on this model. Vinyl buckets are available at no extra charge but actual niceties (sliding rear window, power mirrors, cruise control, SYNC, backup camera) will cost you extra. Strangely, the configurator added $300 of unspecified “options” that can’t be erased from the base XL shortly after I started playing with the tool. Base MSRP remains at $24,000, though — over a grand less than the entry-level Toyota Tacoma SR, but four grand more than a less-powerful base Chevrolet Colorado.

Adding capacity, the SuperCrew XL 4×2 rings in at $27,615 after destination, the 4×4 SuperCab stickers for $29,555, and a four-wheel-drive four-door XL tips the financial scales at $31,785. Should the interior prove too spartan, fun things purchased at yard sales can be carted back home in the Ranger’s six- or five-foot box.

Only two vibrant colors exists outside of the XL greyscale, and that’s Lightning Blue and Saber (orange-copper). Alright, onward we go towards volume models with family appeal.

Stepping up to the far more appealing XLT trim, the Ranger dons 17-inch painted aluminum wheels, SYNC, Co-Pilot 360 driver assist features, and two shades of premium cloth. For a 4×2 Supercab, the XLT’s price floor starts at $29,035 after destination. Luxury and technology packages (chrome and towing, too) join a laundry list of options. Still no standard sliding rear window, though, but you’ll be able to add Hot Pepper Red to your paint palette.

As most buyers will gravitate towards a full backseat, the SuperCrew XLT stands to be popular. That model carries a $31,210 price tag, or $35,210 in 4×4 CrewCab guise. Should you choose to check almost every options box available, while forgoing the FX4 package, you’ll be staring down the barrel of a $41,855 after-delivery price tag.

But there’s also the Lariat trim to consider. This snazzy model starts at $33,305 in 4×2 SuperCab clothing, but, as no one would purchase a high-zoot truck in such a configuration, let’s look at our other options. A Lariat 4×2 SuperCrew stickers for $35,480, bringing the trim’s standard leather, SYNC3, push-button ignition, and LED headlamps aboard for the whole family to enjoy. Adding four-wheel drive brings the Monroney to $39,480.

There’s also sport, chrome, and tow packages, should you desire it, as well as White Platinum paint for an extra $595. Outfitting our Lariat with every option — bedliner, technology and sport packages, running boards, etc — brought the price to over $46,000, which would then require tax and admin. Pushing $50k, for sure, but it would be an odd duck who’d choose this configuration over an F-150.

Our own Adam Tonge, who’s waited patiently for the configurator to go live, provided this image as the reason for his newfound Ranger distrust:

There’ll be plenty of food for thought waiting for Ford truck buyers once the Ranger goes on sale this fall.

[Images: Ford Motor Company]

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3 of 49 comments
  • Micko4472 Micko4472 on Aug 07, 2018

    Well, if you think the Ranger is too expensive, may I recommend a Nissan Frontier. For about $33k srp, you can get a very nice truck. For a few grand more, you can get the offroad version, which is pretty decent even if it won't run the Rubicon Trail. Yes, I know, Nissan does not have all the electronica, but you don't really need it anyway.

    • Syncro87 Syncro87 on Aug 09, 2018

      The Frontier is pretty dated. The interior feels like it is from a late nineties Geo. MPG is sketchy. Second row space utilization in the crew cab is just short of dismal. I can see the appeal, I guess, from a certain standpoint. The things are probably reliable, and you'll likely have a great supply of salvage yard parts for years due to them making the things for so long. It would be hard for me to shell out thirty grand for something so past the sell by date, though. Maybe I'm not as wealthy as the average TTACer, but 30-35 grand is a decent chunk of change for me, so there better be some surprise and delight, so to speak for that amount of money. The Frontier offers little of either.

  • Road_pizza Road_pizza on Aug 10, 2018

    Not concerned with pricing as I can get either A or D Plan pricing, and will be ordering an XLT Supercab probably in February. Can't wait!

  • Kwik_Shift I like, because I don't have to look at them. Just by feel and location while driving.
  • Dwford This is the last time we are making these, so you better hurry up and buy (until the next time we make them, that is)
  • FreedMike @Tim: "...about 40 percent of us Yanks don't live in a single-family home."Keep in mind that this only describes single family **detached** homes. But plenty of other house types offer a garage you can use to charge up in - attached single family homes (townhouses, primarily), or duplex/triplex/four-plexes. Plus, lots of condos have garages built in. Add those types of housing in and that 40% figure drops by a lot. Regardless, this points out what I've been thinking for a while now - EV ownership is great if you have a garage, and inconvenient (and more expensive) if you don't. The good news if you're looking for more EV sales is that there are literally hundreds of millions of Americans who have garages. If I had one, I'd be looking very closely at buying electric next time around.
  • Matthew N Fanetti I bought a Silver1985 Corolla GTS Hatchback used in 1989 with 80k miles for $5000. I was kin struggling student and I had no idea how good the car really was. All I knew was on the test drive I got to 80 faster than I expected from a Corolla. Slowly I figured out how special it was. It handled like nothing I had driven before, tearing up backroads at speeds that were downright crazy. On the highway I had it to about 128mph on two occasions, though it took some time to get there, it just kept going until I chickened out. I was an irresponsible kids doing donuts in parking lots and coming of corners sideways. I really drove it hard, but it never needed engine repair even to the day I sold it in 1999 with 225000 miles on it, still running well - but rusty and things were beginning to crap out (Like AC, etc.). I smoked a same year Mustang GT - off the line - by revving up and dumping the clutch. Started to go sideways, but nothing broke or even needed attention. Daily driving, only needed the clutch into first. It was that smooth and well-synced. Super tight, but drivable LSD. Just awesome from daily chores to super-fun.To this day I wish I had kept it, because now I have the money to fix it. It is hard to explain how amazing this car was back in the day - and available to people with limited money - and still the highest quality.
  • Cprescott Well, duh. You will pay more to charge a golf cart than an ICE of the same size if you charge externally. Plus when you factor in the lost time, you will pay through the nose more than an ICE on lost opportunity costs. Golf car ownership savings is pure myth.