Cullinan II? Absolutely Not, Says Rolls-Royce Boss (With a Big Asterisk)

Steph Willems
by Steph Willems
cullinan ii absolutely not says rolls royce boss with a big asterisk

As connoisseurs of fine gemstones all know, the world’s largest fine-cut colorless diamond is the Cullinan, otherwise known as the Star of Africa. It was only natural that Rolls-Royce chose the name of the largest of the Crown Jewels for its high-sided car (or whatever term it uses for its new SUV).

Also contained in that vast London collection is a lesser stone, the Cullinan II, but don’t expect Rolls-Royce to bend to industry norms and craft a second, smaller SUV for lesser-monied buyers. That’s just not in the cards, the automaker’s boss claims. Unless, of course, it is.

Gotta go with the flow, you know.

Speaking to Britain’s Autocar, Torsten Müller-Ötvös cleared the air while also muddying the waters. The brand’s sticking with the five models it has now, he said. Two sedans, a coupe, a convertible, and the massive, ornate SUV unveiled earlier this year.

Müller-Ötvös said he’s seen no demand for a second utility vehicle model from his “ultra-luxury” customers, but that doesn’t mean the door’s slammed shut on the idea.

“No, definitely not,” he said of the possibility of a wider SUV range. “You need to go with the flow, so for that reason, I’d never say never, never, never – but we don’t currently have any plans to expand our model line-up any further.”

Offering a slightly more affordable Roller would erode the perception of the brand, he added. Besides, buyers are apparently burying the company in Cullinan orders.

“Our strategy is definitely to maintain our high-end price position and not move the brand just for volume sake into lower-price segments,” he told the publication.

When asked about the automaker’s looming competition from a resurrected Lagonda brand (an Aston Martin division), Müller-Ötvös couldn’t resist a dig at the ultra-modern electric concepts previewed by his British rival.

“It’s just a sketch,” the CEO said. “I can’t say anything more. Cullinan is real.”

[Image: Rolls-Royce]

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2 of 7 comments
  • Inside Looking Out Inside Looking Out on Jun 27, 2018

    RR will eventually become like Cadillac want they that or not - you have to go with flow, you know. How about compact FWD RR? There is a market for that.

  • Jonnyanalog Jonnyanalog on Jun 28, 2018

    Just a few years ago RR said they weren’t going to get caught up in the SUV game yet here we are. There will be another SUV in their future. Money talks.

  • Master Baiter It’s hard to make predictions, especially about the future. It will be interesting to see if demand for Ford’s EVs will match the production capacity they are putting on line.
  • Brett Woods 2023 Corvette base model.
  • Paul Taka Hi, where can I find 1982 Honda prelude junkyards in 50 states
  • Poltergeist Make sure you order the optional Dungdai fire suppression system.
  • Prabirmehta I charge my EV at home 100% of the time. The EV is used for in-town driving and the gas guzzling SUV is used for out of town trips. This results in a huge cost saving and rare trips to the gas station.