By on June 16, 2018

2018 Ford Super Duty, Image: Ford

The builder of the world’s best-selling vehicle, which just happens to be a large truck, finds itself in the crosshairs of yet another environmental ad campaign. Like past campaigns against the automaker, the coalition of four leading environmental groups claim Ford’s commitment to the environment pales in comparison to its thirst for profits.

Oh, and Ford Motor Company might as well change the name on its logo to “Trump.”

That’s what readers of The Detroit News and Detroit Free Press read on Saturday morning, after the Sierra Club (which is not a British Ford fan group, to be clear), Greenpeace, Safe Climate Campaign, and Public Citizen ran giant ads in both newspapers slamming the automaker for backing the Trump administration’s planned rollback of fuel economy standards.

Whoa, whoa, whoa, take it easy, Ford responded.

“Too bad Ford Motor Company’s motto of ‘Go Further,’ doesn’t apply to our nation’s gas tanks,” the full-page ad read. “Today, Ford Motor Company celebrates 115 years in business by encouraging Trump to roll back the clean car standards.”

As seen below, the ad’s hardly subtle. Kudos on the retro font.

Image: Sierra Club via The Detroit News

This isn’t the first time groups like the Sierra Club (it’s not a GMC truck fan club, either) have taken Ford to task for its perceived Earth hating. Animosity against the automaker goes back years. Compared to the other domestic automakers, it seems to be a favorite target — and the company’s decision to go nearly all-in on light trucks hasn’t exactly endeared it to hardcore green crowd.

 

While we question that decision ourselves (to varying degrees), the green groups’ concern here isn’t so much product, it’s politics. Ford’s previous CEO, Mark Fields, was a vocal proponent of a corporate average fuel economy rollback, telling Trump that the existing CAFE standards put one million American jobs in peril.

Now that the Environmental Protection Agency appears ready to ready to cut the Obama-era standards — or at least delay the MPG rules that were supposed to take effect in 2022 until 2026 — Ford has joined other automakers in pressing for a single national mandate, rather than having California and like-minded states enact their own. A two-tiered playing field stands to complicate product planning. To avoid penalties, automakers would be forced to conform to California’s stricter mandate, making any new federal rules effectively pointless.

In a statement to The Detroit News, Ford fought back against the ad.

“As we have previously said, we continue to support increasing clean car standards through 2025 and are not asking for a rollback,” the automaker said. “Importantly, we want one set of standards nationally, along with additional flexibility to help us provide more affordable options for our customers. We will continue to urge EPA, NHTSA and California to work together and deliver on this standard.”

Ford chairman Bill Ford wrote in a March Medium post that a single national standard, plus some “additional flexibility” (to aid the creation of low-cost vehicles), is what his company wants.

Despite the iciness between the Trump administration and California lawmakers, talks haven’t completely broken down between the two groups. Which isn’t to say things are going well. EPA administrator Scott Pruitt does not like California having the right to set its own emissions rules, claiming last month that the state wouldn’t be in the driver’s seat for long when it came to national standards.

For its part, California, joined by 16 other states and the District of Columbia, filed a lawsuit against the EPA.

[Images: Ford Motor Company, Sierra Club via The Detroit News]

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81 Comments on “Blue Oval vs Big Green: Environmental Ad Campaign Lays Into Ford … Again...”


  • avatar
    ToddAtlasF1

    They are coming out in favor of the fuel economy standards that are leading US manufacturers to stop selling cars, which are inherently more efficient and affordable than trucks. Environmentalists are just misanthropes with clever marketing. They hate people and freedom far more than they actually care for anything.

    • 0 avatar
      thegamper

      You are right, they should be fighting to destroy or repeal the CAFE loopholes for trucks. The vast majority of vehicles falling under the CAFE exemptions are being driven as commuters and grocery getters, it makes no sense to have the distinction.

      So, if I’m California, I’d agree to the relaxed fuel economy standards if cars and trucks are treated simply as “passenger vehicles” and subject to the same rules.

      For Ford to declare that all they want is a “national standard” is absolutely true. Because they know the national standard won’t be California’s standard, meaning cha’ ching…more truck sales. Sierra club is also absolutely correct, Ford’s only motivation is profit in this legislative battle.

      There, both sides are being truthful.

    • 0 avatar
      Big Al from Oz

      Owning a F150 and M-4 is not a sign of freedom.

  • avatar
    jeanbaptiste

    Who listens to these splinter groups anyway? It’s like they are in some sort of SJW circle jerk.

  • avatar
    08Suzuki

    “Oh, and Ford Motor Company might as well change the name on its logo to “Trump.””

    Really? Because lately especially I feel the same can be said for TTAC itself.

    • 0 avatar
      JohnTaurus

      Yep, everyone has to hate Trump or absolutely support 100% of everything he says. No middle ground allowed. You’re with us or against us. That famous liberal “accept everyone so long as they always agree with us” policy.

      • 0 avatar
        CaddyDaddy

        Diversity, inclusion, freedom to be what you want to be and express yourself with all colors, races, sexual orientations, etc….. But don’t you dare think any different or off with your head! A lefty’s idea of diversity is 100 people in a room of all different races thinking exactly alike.

      • 0 avatar
        gmichaelj

        “That famous liberal “accept everyone so long as they always agree with us” policy.”

        That’s an interesting take John. It’s been my experience that Conservatives are more insisting of Loyalty than Liberals.

        But I do agree with you that few voices seek middle ground.

        • 0 avatar
          "scarey"

          Trump supporters (myself included) are not conservatives. Conservatives, in many cases are just ‘liberal-lite’. They are the hawks, the war-mongers, the Big-government republicans, and the Neo-cons. You may have noticed that although he believes in a strong military, Trump’s preferred weapon is MONEY and the power of the World’s Largest Economy. Trump believes that more good will come from increasing the velocity of money between us and our trading partners, and that war is the ultimate FAILURE of government.
          I disagree with your statement about loyalty, though, Hence the lack of and absolute oppression of free speech on college campusses. But we can agree to disagree.

          • 0 avatar
            Sub-600

            I think Trump is doing a good job and I hope he continues to do so, but if he doesn’t build the wall his presidency will have been an abject failure. Unchecked illegal immigration is killing this country. Europe is at a tipping point but Germans seem to finally be waking up.

          • 0 avatar
            gmichaelj

            “Trump supporters (myself included) are not conservatives.”

            Yes, I agree that Trump supporters are not certainly not business Conservatives, or free-market Conservatives. I think many are cultural Conservatives and Nationalists. I consider myself a Nationalist and I like the fact that he has shaken up trade and immigration.

            “Conservatives, in many cases are just ‘liberal-lite’. They are the hawks, the war-mongers, the Big-government republicans, and the Neo-cons.”

            I don’t think any of your points are ‘liberal-lite’, but I will say that the bourgeoisie, left and right, have many of the same cultural interests, and are happy to make working class people foot the bill for a ‘better world’

            “I disagree with your statement about loyalty, though, Hence the lack of and absolute oppression of free speech on college campusses.”

            While I find safe-spaces, PC thinking, etc. on colleges troubling, I was focused more on the people I run into in business consulting: the owners are universally Conservative and they usually squash disloyalty, from employees, partners, and family members.

            I think Loyalty, is a more conservative value than a liberal one.

            Also, I would point to the strange behavior from congressional republicans in criticizing the most conservative parts of government like the Justice Department and the CIA. Trump has wisely avoided a fight with the Military, but if one were to happen, I can see Republicans keeping quiet on behalf of Trump.

    • 0 avatar
      TwoBelugas

      Mr. Suzuki

      Feel free to head over to Jalopnik for some mindless partisan bashing, where “intelligent” people who are “car enthusiasts” are somehow all under the spell of the previous white house occupant who tried to wipe out automobiles as we know it.

    • 0 avatar
      AdamOfAus

      Hah, can’t please liberal babies. Plenty of unfavorable articles about Trump on here. You require consistent bias I suppose.

  • avatar
    Sub-600

    The Sierra Club represents the lunatic fringe. They are the infected rectum of the progressive movement.

    • 0 avatar
      ToddAtlasF1

      The lunatic fringe has the helms of major corporations and has weaponized the indoctrinated ignorance of generations of the world’s population.

      • 0 avatar
        sgeffe

        Not to mention academia, popular culture, and the major players in the technology sector (who I have heard compared to the Rockefellers back in the day).

  • avatar
    "scarey"

    The left is VERY SCARED of President Donald Trump and for good reason. No longer will the American people silently put up with the globalist agenda that is ripping at the soft underbelly of the Best and Greatest nation on Earth (sorry, Australia- you aren’t even in the running). Q sent us- WE ARE TAKING OUR COUNTRY BACK.
    Oh, and for you, 08Suzuki- thanks for helping the American economy out by buying an 08Suzuki…LOL

    • 0 avatar
      ToddAtlasF1

      Anti-globalists were never going to vote Democrat. Their real fear is that Trump has taken Obama’s strangle-hold off of job creation. The more people removed from the welfare roles by getting jobs, the fewer Democratic voters. The best social program is still a job. Once you have one, you start to care about how the Democrats waste your tax dollars. That’s the scariest thought of them all.

      • 0 avatar
        kurkosdr

        Try that. If stuff gets manufactured in American soil again, it means more taxpayers and less welfare recipients and hence more people voting for a smaller government.

    • 0 avatar
      thegamper

      Right on Scary!! Under Trump, world domination, wealth, influence will flow back where it belongs…. To the richest 1% of Americans like god intended.

      John Taurus makes a point I finally agree with. To be “all for” or “all against” is not the American way. We are all so busy fighting each other that we don’t notice alot of the horrible things being done to us by our own government, both Republicans and Democrats, by corporations, by elites, etc.

      • 0 avatar
        golden2husky

        gamper – you nailed it. Compromise is considered a dirty word today. Whether the Russians are behind it or not, America has become too polarized for anything to be accomplished. The reality is the T-Rump White House is not representative of the traditional GOP mindset. Which is obvious by his ideals and the mass exodus of GOP members.

        BTW, mileage standards are not going to cause a loss of jobs. It may well cause a redistribution in who provides those vehicles but the vehicles are going to be needed regardless of the standards. If a company (yes, Ford) wants to abandon cars for higher profit trucks, they will be vulnerable when the inevitable shift to more efficient vehicles happens. Full line manufacturers that offer both sippers and guzzlers will be the ones who have the long term sustainable profits.

  • avatar
    Sub-600

    “When Jerry Brown and Al Gore show up riding a white buffalo, there will be smog for 40 days and 40 nights” – Ancient Sierra Club saying

  • avatar
    Sub-600

    “Greenpeace: Giving whites an excuse to wear dreads for over 45 years”

    • 0 avatar

      The founder of Greenpeace QUIT in disgust decades ago when he saw legitimate concern for the environment morph into a political bully club designed to force the issue of global Socialism.

      GREEN is the new RED.

  • avatar
    Sub-600

    Public Citizen is a front for Bernie “The Millionaire Socialist” Sanders. Fun Fact: They threw Ralph Nader out because he wasn’t crazy enough!

  • avatar
    Sub-600

    Safe Climate Campaign, hunter-gatherer wannabes who hate everything and anything automotive. The frayed ends of the fringe. Children of helicopter parents.

  • avatar
    alan996

    As soon as the checks and account transfers clear Ford will not hear from them again…until the reincorporate under another name and shake the tree again…

    • 0 avatar
      kurkosdr

      I think the public doesn’t care anymore about their CO2 footprint after seeing how much a Tesla or even a hybrid costs. If CAFE get their way don’t expect to be able to buy a car that isn’t a total junker for under 25 grand.

  • avatar
    CaddyDaddy

    I think I’m going to fire up the 460 in my 4×4 E-Series and go to the grocery store and buy some steaks!

  • avatar
    rpn453

    You know cars are doomed when even the Sierra Club and Greenpeace prefer trucks and CUVs.

  • avatar
    azmtns

    I went onto both papers’ websites and did not see the add. There was mention of it, though in stories. It seems ironic then that environmental groups would use print (dead trees) media to make their point.

  • avatar
    stingray65

    Yes, Ford should follow Tesla and make only green cars that lose thousands of dollars per unit sold. We can’t have car companies make money on their own by serving profitable customer segments, we need car companies that lose money by targeting people that hate cars, unless they get a big subsidy to buy one.

  • avatar

    Make it simple and just say Ford sucks. If you don’t believe me drive an EcoSport.

  • avatar
    EBFlex

    “The builder of the world’s best-selling vehicle, which just happens to be a large truck,…”

    And what specific vehicle would that be?

  • avatar
    jacob_coulter

    I hope the UAW that has been bankrolling the Democrat Party for several generations fells pretty stupid right about now throwing their lot in with these people.

  • avatar
    ttacgreg

    The GOP is for state’s rights and the tenth amendment, until they are not.
    There is a motherlode of hypocrisy going around the entire political spectrum.

    • 0 avatar
      TwoBelugas

      And California and the CARB states are holding onto an unreasonable FEDERAL target rushed though by the previous administration at the 11th hour after HRC lost, claiming states’ rights and reasonable regulation.

      So you decide which one is slightly less absurd.

    • 0 avatar
      28-Cars-Later

      Please read something before you speak. Even a broken clock is right twice a day:

      washingtonpost.com/news/monkey-cage/wp/2017/06/23/both-democrats-and-republicans-care-about-states-rights-when-it-suits-them/?noredirect=on&utm_term=.7f9491372315

      • 0 avatar
        ToddAtlasF1

        The Washington Post trots out moral relativism between the Democrats and the Republicans only to deflect from the real issue. The US Constitution distinguished between good states rights and bad states rights in the commerce clause. Full stop. CARB is engaged in bad states rights in restraint of interstate commerce. CARB should be tried and convicted of usurpation.

  • avatar
    ttacgreg

    “The left is VERY SCARED of President Donald Trump and for good reason. No longer will the American people silently put up with the globalist agenda that is ripping at the soft underbelly of the Best and Greatest nation on Earth (sorry, Australia- you aren’t even in the running). Q sent us- WE ARE TAKING OUR COUNTRY BACK.
    Oh, and for you, 08Suzuki- thanks for helping the American economy out by buying an 08Suzuki…LOL”

    Dismiss reason and science.
    Ignore history.
    Put children in concentration camps.
    Illegal immigrants are animals.
    The rest of the planet can go f##k itself.

    You got me, I am a convert, hail to victory!

    • 0 avatar
      "scarey"

      @ttacgreg–“Dismiss reason and science. Look at SJWs and college profs–reason not discussed, and science is a matter of consensus these days
      Ignore history.– pure deflection
      Put children in concentration camps.- was done under Obama regime- https://www.weaselzippers.us/388279-democratic-rep-admits-child-migrant-crisis-kept-very-quiet-under-obama-admin/
      https://www.weaselzippers.us/388271-blast-from-the-past-obama-administration-handed-child-migrants-over-to-human-traffickers/
      https://www.weaselzippers.us/388221-more-photos-inside-shelter-for-illegal-alien-children-separated-from-parents/
      Illegal immigrants are animals. The quote was “MS-13 gangs are animals”
      The rest of the planet can go f##k itself.” Let me re-phrase to suit—AMERICA FIRST
      I know that you are ANGRY. That is a natural reaction to finding out that you have been WRONG. Now Keep Calm and Learn.

  • avatar
    Kendahl

    Ford is building what most of its customer base wants. (Note that I’m an exception. Since they have discontinued the 5-speed manual transmission in the Focus SE hatchback and appear to be giving up on sedans in general, all they have for me is the Mustang.) The Sierra Club, et al. are complaining about the buying decisions of Ford’s customer base as much as about Ford itself.

  • avatar
    28-Cars-Later

    My thought: more whining from the usual suspects and mainstream America is truly tired of their bullsh!t no matter the value or content of the propaganda. This is either ignored or backfires completely as the 50% or so of the nation who doesn’t hate the President may conflate he with Ford and “own it” they way they did with “deplorables”. Good work, you’re all real winners. Please be sure to RSVP for this year’s party rally.

  • avatar
    28-Cars-Later

    ““Today, Ford Motor Company celebrates 115 years in business by encouraging Trump to roll back the clean car standards.””

    Dear Sierra Club et al.,

    According to you ManBearPig is going to be killing us all any day now, so if we truly are counting the days/months/years who gives a sh!t roll it all back so we can enjoy what we have left. Unless of course you are wrong, at which point eliminating the ICE could save the day over decades but it also means ManBearPig isn’t the immediate boogie monster you make it out to be. Which is it?

    Thanks,
    Humanity

    P.S. I realize many of you have never had real jobs but here’s a tip: unrealistic standards make things expensive and lead to economic consequences such as poverty. What makes the most sense is a long running reliable standard coupled with depopulation. Oh that’s right never a topic is it?

  • avatar
    Sub-600

    The Sierra Leone Club probably isn’t thrilled with Ford either, but they’re probably easier to deal with than the Sierra Club.

  • avatar
    AljerHyss

    This piece causes me to immediately go buy a Ford.

    No, go buy two Fords.

    • 0 avatar
      mcs

      Good. They really need the money to pay for their EV program. They’re spending 11 billion to develop 40 electrified vehicles by 2022. What are these people complaining about? Sounds to me like Ford is just trying to avoid regulatory headaches and paperwork. By their actions in terms of product development, they seem to be doing everything humanly possible to exceed any clean air standards.

      • 0 avatar
        Scoutdude

        Yeah the reality that is obviously lost on the group that placed the ads is the fact that out of the US based automakers Ford is the only one that has announced that the will be offering a hybrid and/or EV version of all their future vehicles. If they want to target an automaker the largest purchaser of Carbon Credits, FCA would be a much more likely suspect.

  • avatar
    Ban-One

    if all the trumpanzee supporters here think his WH agenda is anything other than enriching the trump family business at the expense of taxpayers, i have acres of beautiful swamp land i would like to sell to you sight unseen

  • avatar
    Zipster

    Sometime ago, the rich who control the Republican party learned that they could attract legions of voters by promising to uphold their core values: Guns, gays, God, racism and in this instance trucks. Ignoring the very obvious environmental effects, these people who claim to be patriotic might have been concerned about all of the money we have spent importing oil to satiate their needs. They might wonder what the cost of this has been in lost money that could have supported many alternative needs, infrastructure, industrial investment, jobs and even Social Security. We won’t get into the political costs of being beholden to the foreign states which we have had to rely on for oil

    These people would be pitiable for being so easily manipulated were it not for the costs that all of us have borne as a consequence for them being so easily duped.

  • avatar
    ernest

    I’m leaving the politics alone.

    The Ford F-Series was the most sold vehicle in the world for 2017. Again. It is the 2nd largest selling model worldwide in history- behind the Toyota Corolla. If you factored in profitability, it would arguably be the most successful model in the history of the car industry. It’s even more astounding when you consider 80% of the sales are generated on the North American Continent- this is not a vehicle sold in 145 different countries.

    Ford can afford to ignore the haters.

  • avatar
    Gardiner Westbound

    Scientists have cried wolf way too often to be taken seriously. In the 60s they warned a new Ice Age would freeze our heinies and kill us all. By the 80s Acid Rain would ruin the paint on our cars and kill us all. The 90s scientific boogeyman was a hole in the ozone layer, skin cancer would kill us all. The professional doomsayers then invented Global Warming, that escalated into Catastrophic Anthropogenic Global Warming (CAGW), that will kill us all.

    Unfortunately, and to their dismay, it isn’t happening. Since they don’t have a clue what is really going on, if anything, they renamed it Climate Change to cover all the bases, and it too will kill us all. In between the scientists said Y2K would knock out power grids, planes would fall from the sky, and SARS would kill us all. As crisis fatigue set in the eco-fascists and their media supporters grew ever more desperate and strident. Environmental guru David Suzuki, a legend in his own mind, told little kids Santa is in peril at the North Pole and made them cry.

    The left’s climate crusade, rooted in hatred and demonization of industrial society, has crashed and burned. Perhaps that’s the real cause of global warming! Notwithstanding contradictions, omissions, fabrications and reversals, the science of global cooling/warming/climate change is whatever its rent-seeking enablers can turn a buck on. Point out the flaws and you’re, gasp, a denier!

    • 0 avatar
      Sub-600

      Yeah, but the “Science Guy” says it’s true, did you consider that? What about the last president?, he said it’s “settled science” and he’s the smartest person to ever attend Harvard! How about Michael Moore? He’s famous, he knows things. Then there’s Al Gore, he invented the internet for cryin’ out loud. A piece of the ice shelf the size of Connecticut has been calving every five minutes for 30 years, soon there will be no more ice! This has been reported by MSNBC contributors, so it’s true.

    • 0 avatar
      golden2husky

      Those cry wolf stories changed because action was taken against them. The renewed cycle of cooler weather has been offset by human activities. Recall the last year the planet had a cooler than average year? 1976. Acid rain was controlled by pulling sulpher out of fuels. Ozone hole was helped by the elimination of CFCs.

      Science identified, science addressed, problem reduced. Just as it was supposed to be. Same with cars – maybe you are old enough to recall the stink of exhaust, gas smells in parked cars, and an oil strip down the center of the highway. All successfully addressed by applying science to a problem.

      Now with The Idiot in the white house, science gets a backseat to ensuring the Koch Brothers get what they want. Not an America that I am proud of.

      Settled science? Well the North Korea problem is now settled…ha ha.

      • 0 avatar
        ToddAtlasF1

        So you don’t like the Kochs, and you don’t like Trump? How do you know which stupid argumentss to parrot at any given time? The Kochs are diametrically opposed to Trump. You’re regurgitating lies you don’t even understand.

        • 0 avatar
          Whittaker

          “You’re regurgitating lies you don’t even understand.”

          That describes the majority of TV, Radio and Internet political discussion this decade.
          Most of it is not even clever enough to be entertaining, except in a ‘Jerry Maquire’ sort of way.

          “You are hanging by a very thin thread and I dig that about you!”
          _____Rod Tidwell

          • 0 avatar
            28-Cars-Later

            “That describes the majority of TV, Radio and Internet political discussion this decade.”

            You win.

      • 0 avatar
        Sub-600

        The Koch brothers? Well, it’s a refreshing change from bashing Halliburton anyway.

        • 0 avatar
          Lou_BC

          The Koch brothers aren’t too fond of T-rump’s trade policies.

          The Koch’s like “free and open” societies because that is what makes the most money for any billionaire. That fits the definition of “neoliberal” – support for free market societies.

  • avatar
    Zipster

    It is most unfortunate that many of the people who comment on this site have a woefully inadequate knowledge of science buttressed by highly selective sources of information.
    How many of these naysayers ever took a course in chemistry of physics or whose primary source of information is Fox News and other extremists sites? If they can find one source which supports their beliefs, that is enough, all of the empirical evidence, the shrinking polar cap, the rising sea levels is irrelevant. Fifty years ago they would have decried overwhelming evidence that smoking causes cancer and many would have died .
    as a result.

    These people will believe only what they wish to and hundreds of millions of “those people” will be displaced from their homes and become refugees because of droughts and floods. However, we can be certain that at least some of those doubters will go to their churches and pray for them.

    • 0 avatar
      &;quot;scarey"

      BUT I THOUGHT that Your President Obama stopped the rising of the seas ! When he wasn’t bringing PEACE to the world. Oh wait- that was Donald Trump. I meant when he was not cutting the deficit in half. Oh, wait ! That was after he doubled it in the first place, so net effect zero. But he DID get a deal with Iran to postpone their nuclear ambitions for ten years. OH WAIT ! The United States did not sign it. AND NEITHER DID IRAN. But he did send 5 C-130s with pallets of CASH to the mullahs. I’ll give him that. Sounds like a drug deal and money-laundering operation to me. OK, back to the environment…Obama DID stop the Keystone pipeline. Was that to save the environment or to give the oil transport business to his buddy Warren Buffet, who owns the Burlington Northern Santa Fe railroad ? And Obama DID sign the Paris Climate accord. Which was a scheme to give away billions of American dollars to other countries. But he DID stop the rising of the seas. Right ?
      @Zipster- did YOU take a course in “chemistry of physics” ? If so, I;ll defer to you…

      • 0 avatar
        Sub-600

        Yeah, but Chairman O’s environmental policy created thousands of “shovel-ready” green jobs. He was shoveling something alright. Solyndra was boarded up before Air Force One left the runway.

  • avatar
    IBx1

    Hmm.

    Sounds like it’s time for me to buy two F-150s!

  • avatar
    HotPotato

    The comment section is once again a cesspool of political garbage that belongs someplace else. This apparent return to a hands-off comment policy is a mistake and it’s driving people away.

  • avatar
    Fordson

    You people are so far up Trump’s ass we’ll need a winch to get you out. Pathetic.

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