By on April 7, 2018

During the early planning for Hyundai’s sales-boosting crossover push, the automaker announced the Santa Fe Sport would become brawnier, while its larger Santa Fe sibling would go bigger, adopting a name that buyers wouldn’t confuse for its little brother.

We’ve already seen much of this come to pass. First off, there’s now a subcompact Kona crossover to lure buyers into the brand. The Santa Fe Sport grows larger for the 2019 model year, ditching its name for “Santa Fe.” Meanwhile, the existing Santa Fe dons an “XL” to differentiate itself until a larger replacement arrives.

Is the name of that range-topping utility vehicle no longer a mystery?

According to Carscoops, the upcoming three-row crossover might carry the Palisade moniker, which would be in keeping with the brand’s American Southwest-themed utility vehicle naming scheme (Kona notwithstanding).

The source of this tidbit would appear to be a U.S. trademark application from Hyundai Motor America, dated March 23rd of this year. Hyundai clearly wants the name Palisade for automotive use.

Palisade immediately calls to mind great, imposing things. Cliffs, palace walls, but more specifically, an impressive three-mile-long butte that rises from Mesa Country, Colorado. It sounds regal and grand, and Hyundai certainly wants people to think of its upcoming vehicle in those terms.

Spy photos sent to us in late February show the vehicle undergoing winter testing. Naturally, we asked readers to place bets on its inevitable Southwestern name. The images show a fairly upridge crossover of generous dimensions. Despite the camo, there’s clear similarities between it and the design of the new Santa Fe — it’s bolder, better suited for American tastes, and there’s a big honkin’ grille up front. Seating for eight puts it a class above the five- or seven-seat Santa Fe.

Said to ride atop the platform used by the Kia Telluride (a concept almost certainly destined for production), the Palisade will likely boast some form of hybrid assist. Expect to see this vehicle unveiled during the next auto show circuit, with sales beginning in 2019.

[Images: Brian Williams/Spiedbilde]


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19 Comments on “Hyundai Palisade? Name Trademark Pops Up as Automaker Readies Santa Fe XL Replacement...”

  • avatar

    I just want the Borrego back, redesigned but still BOF, V-6 and optional V-8. Oh, and a matching pickup. Build it, on an additional line, in Georgia.

    • 0 avatar
      Kyree S. Williams

      It seems the *only* midsize BOF SUVs on the market are the Toyota 4Runner and Lexus GX 460 cousins. Oh, and I suppose the Wrangler.

      So a Borrego revival just doesn’t seem like it’s in the cards.

      • 0 avatar
        Big Al from Oz

        But why is it so? Think about it (hint CAFE among other things).

        We (outside of the US) have a huge selection of BOF SUV that are real 4x4s with low range.

        Another reason is the US consumer want large cheap SUVs that are not necessarily true SUVs, they are just an alternative station wagon hauler.

        • 0 avatar

          “Another reason is the US consumer want large cheap SUVs that are not necessarily true SUVs, they are just an alternative station wagon hauler.”

          Not necessarily. The US consumer has fewer options than the rest of the world. It does not necessarily follow that the US consumer doesn’t want true SUVs.

    • 0 avatar

      The Borrego is still in production under the Mohave nameplate in Korea and certain other markets (like the Middle East).

      The Telluride, while not a BoF SUV, is basically the replacement for the Borrego in this market.

      The head of Kia product development is hinting at doing a K900 based luxury CUV down the road, but again, that’s a (RWD) crossover and not a BoF SUV.

      There has been talk of H/K developing BoF pick-ups (and maybe corresponding SUV models) – but mostly would be for the Australian, SE and South Asian markets (with the “chicken tax” in place – not going to see them here as likely will be built somewhere in SE Asia or India).

      • 0 avatar
        Big Al from Oz

        I think you hit the nail on the head without knowing it.

        The midsize pickup truck station wagons we get (BOF SUVs) will find it difficult to get a place in the US market ………. unless you get the pickup trucks with them to reduce costs via platform sharing.

        So, you guys will end up with large station wagon SUV things, that are at most AWD/FWD out of Asia.

        I wonder how this could be altered?

  • avatar

    Wooooow, another SUV. I’m so impressed. Not.

  • avatar

    A palisade is a fence around something like a old-timey fort. I never think of something grand when hearing the word palisade.

    “A palisade—sometimes called a stakewall or a paling—is typically a fence or wall made from wooden stakes or tree trunks and used as a defensive structure or enclosure.”

    Strange name for a vehicle, a defense perimeter. Maybe nobody at Hyundai spent thirty seconds on google.

    • 0 avatar

      “Maybe nobody at Hyundai spent thirty seconds on google.”


      How else do you explain Equus, FOUR distinct, incompatible models that share the exact same name (two Santa Fes and two Genesis’s), exactly zero crossover models to launch the Genesis brand and just the general overwhelming incompetence from Hyundai? It all boils down to one thing: Korean corporate culture putting more importance on corruption and embezzlement than actually running a car company!

      • 0 avatar

        B/c Genesis wasn’t going to go the “cheap” route and sell “tarted up” FWD Santa Fes as a luxury model.

        They are doing it the right way and developing an all-new RWD platform that will underpin its crossovers.

    • 0 avatar

      Or, if you live in northeastern NJ, you can view NYC and points north while standing on the “Palisades.” These beautiful cliffs were left behind as glaciers made their way towards what later became the Atlantic Ocean.

      Plus, they were an awesome, if dangerous, place to play manhunt while growing up in the 80’s…so there’s that.

  • avatar
    The ultimate family-friendly hybrid vehicle is finally here.

    It’s named after the border wall concept that our president is so obsessed with. Hmm… a Korean SUV designed to keep out Mexicans and Central Americans? Maybe they are hoping to sell them in wholesale quantities to Border Patrol agents. Or maybe they expect Americans to think “Pacific Palisades… ooh, rich blond Southern Californians surfing at the beach…”
    At any rate, it’s a clever name, but ultimately naming an SUV after a fence is not a very good idea.

  • avatar
    MRF 95 T-Bird

    Some of us in the NY Tri-state area remember the NJ amusement park that was located just over the George Washington Bridge. It closed in the early 70’s and was redeveloped with high rises that have sweeping views of Manhattan.

    Heres the catchy theme song that was like ear worm on NY radio during that time.

    Palisades has the rides…
    Palisades has the fun…
    Come On Over.

    Shows and dancing are free…
    so’s the parking, so gee…
    Come On Over.

    Palisades from coast to coast, where a dime buys the most.

    Palisades Amusement Park.
    Swings all day and after dark.
    (bumm, baa, dumm, bumm, bummmm)

    Ride the coaster…
    Get cool…
    In the waves in the pool.
    You’ll have fun… so…
    Come On Over.
    (dumm de dum da dum… dum)

  • avatar

    What was wrong with reusing Veracruz?

  • avatar

    I’m crushed! With the Kona I thought Hyundai was going to name its future SUVs after Hawaiian places. We’re more southwest than the Southwest, after all!

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