Video: Google's Waymo Exhibits the Total Lack of Excitement Inside Driverless Cars

Matt Posky
by Matt Posky

After getting the go-ahead from Arizona, autonomous tech firm Waymo has implemented the first ride-hailing service in the country that doesn’t employ human drivers. One month after securing approval, and with no major incidents to date, the company has begun offering its autonomous taxi service to paying passengers. On Tuesday, Waymo CEO John Krafcik gave a speech at South by Southwest (the indie music festival that evolved into a media and tech bonanza) to showcase how things were getting on.

He said Waymo ditched the Phoenix test drivers and is readying its fleet of driverless Chrysler Pacificas for other parts of the country. The festival was then treated to a short video of passengers yawning. Those yawns are actually trumpets, however, heralding the introduction of autonomous vehicles in North America.

Apologies if that makes it sound exciting, because the video clip is about as enthralling as relaxing next to a lavender-scented candle. But that’s the point.

Waymo has been on a mission to provide the public with propaganda evidence that autonomous vehicles are a safe and superior alternative to traditional cars. Barring a digital terrorist strike, they’ll likely be proven correct. However, skeptics will continue to remind people that driverless cars offer Google/Waymo parent company Alphabet all manner of new revenue streams. Self-driving cabs will rake in fares while privately owned “connected” cars provide all kinds of sellable data and advertising opportunities. Customers will also have more time to use web services when they aren’t busy driving.

The proposed trade-off is having the ability to relax, something which the video focused on extensively. After the novelty of riding in a vehicle that pilots itself wore off, practically all of the Waymo fares broke out their phones or started to nod off. While this is also possible in human-driven taxis, the company wants you to imagine the possibilities that extend beyond these borong activities — and not all of them have to be boring.

We’ve speculated in the past that the absence of a living operator could encourage passengers to engage in the absolute filthiest of human activities. An absence of watchful company makes a space feel more like your own. When questioned about the prospect of sexual activity in self-driving vehicles, Krafcik said he was unaware of any incidents thus far.

At any rate, Waymo is still pioneering the technology and remains a leader in the field. But the path for autonomous cars remains unclear. While the vehicles do boast added safety, practical assessments don’t expect them to reduce congestion or commute times. Likewise, they’ll only be profitable as a ride-hailing option once the associated technologies become cheaper than using the human alternative. In fact, the big money appears to be in personal data acquisition and in-car marketing — which doesn’t necessarily have to be linked to self-driving vehicles.

Waymo’s current business model involves sticking to ride-sharing and informing the public of the merits of computer-controlled vehicles. The company has expressed concern that the hardware required for autonomous driving could be too costly and impractical for the average consumer. “Because we see so much potential in shared mobility, the first way people will get to experience Waymo’s full self-driving technology will be as a driverless service,” Krafcik explained last November.

It also doesn’t manufacture cars, which would make direct ownership of its tech an impossibility unless it partners with an established automaker. Unlikely, considering most companies attempt to develop their own by purchasing smaller startups and adding the brainpower to their R&D programs. But Waymo doesn’t appear to have made its mind up on anything just yet.

“For us, having more people experience fully self-driving vehicles early is valuable,” Krafcik said at Web Summit 2017. “It will let us learn about how people want to use this technology — and those insights will inform our future work.”

[Image: Waymo]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

More by Matt Posky

Join the conversation
3 of 12 comments
  • Sub-600 Sub-600 on Mar 14, 2018

    The perfect conveyance for vapid, risk averse snowflakes and their aging helicopter parents.

  • Sco Sco on Mar 14, 2018

    Oh that's great, it effortlessly transports people around the wide, empty streets of Scottsdale.

    • Sub-600 Sub-600 on Mar 14, 2018

      Driverless Pacificas could wait outside of Wickenburg for illegals who are tired of walking. That would solve the problem of licensing them too.

  • RobbyG $100k+...for a Jeep. Are they selling these in fantasy land?Twin turbo inline 6 paired to an 8-speed transmission. Yet still only gets 14mpg.Whatever money you think you would save over a V-8 will be spent 2-3x amount fixing these things when they blow up.
  • Alan Well the manufacturers are catching up with stocks. This means shortages of parts is reducing. Stocks are building around the world even Australia and last year had the most vehicles ever sold here.
  • Larry You neglected to mention that the 2024 Atlas has a US Government 5-Star Safety Rating.
  • Alan Why is it that Toyota and Nissan beat their large SUVs (Patrol/300 Series) with an ugly stick and say they are upmarket? Whilst they are beating the vehicles with an ugly stick they reduce the off road ability rather than improve it.As I've stated in previous comments you are far better off waiting for the Patrol to arrive than buy an overpriced vehicle.
  • Alan How many people do you see with a 4x4 running mud tyres? How many people do you see with a 4x4 running massive rims and low profile tyres? How many people have oversize mirrors for towing once in a blue moon? How many 4x4s do you see lifted? How many people care what tyres they run to save fuel? The most comfortable tyres are more or less the most economical.