#SXSW

After getting the go-ahead from Arizona, autonomous tech firm Waymo has implemented the first ride-hailing service in the country that doesn’t employ human drivers. One month after securing approval, and with no major incidents to date, the company has begun offering its autonomous taxi service to paying passengers. On Tuesday, Waymo CEO John Krafcik gave a speech at South by Southwest (the indie music festival that evolved into a media and tech bonanza) to showcase how things were getting on.

He said Waymo ditched the Phoenix test drivers and is readying its fleet of driverless Chrysler Pacificas for other parts of the country. The festival was then treated to a short video of passengers yawning. Those yawns are actually trumpets, however, heralding the introduction of autonomous vehicles in North America.