Steel, Aluminum Tariffs Might Not Happen, Trump Says

Steph Willems
by Steph Willems

As the U.S., Mexico, and Canada enter into the final day of the seventh round of NAFTA renegotiation talks, President Trump is offering his neighbors an incentive for signing a favorable deal.

“Tariffs on Steel and Aluminum will only come off if new & fair NAFTA agreement is signed,” Trump tweeted on Monday morning.

The president’s surprise announcement of tariffs on imported aluminum and steel late last week — 10 percent on the lighter metal, 25 percent on the heavier one — sent automaker stocks tumbling. Hoping to quell fears of new vehicle price increases, General Motors and Toyota released statements claiming the bulk of their aluminum and steel flies a red, white, and blue flag.

Quick out of the gate, the American International Automobile Dealers Association stated, “Both metals are crucial to the production of cars and trucks sold in America today and would raise the sale prices of those vehicles substantially.”

While the proposed tariffs would be a boon for domestic producers of steel and aluminum, the potential for inflated window stickers comes as auto sales cool off in the United States. Trump later applied the tariff threat to imported European vehicles (in the event the European Union retaliates).

Speaking on CNBC Friday, U.S. Commerce Secretary Wilbur Ross predicted a “trivial” price impact on vehicles, given that steel goes for $700 a ton. Ross’s desire for tariffs apparently won out over the president’s chief economic advisor, Gary Cohn, who opposed the creation of tariffs.

According to Ducker Worldwide-FSG, the average U.S. vehicle is 11 percent aluminum and 54 percent steel. Factoring in metal waste during the production of parts, the research firm estimates an average vehicle (weighing 3,835 pounds) uses 526 pounds of aluminum and 2,925 pounds of steel. Analysts suggest a tariff could add $200 to $300 to the price of a new vehicle.

So far, Ford, Honda, and Toyota have issued statements warning of negative tariff consequences.

[Sources: Reuters, CNBC] [Image: Daimler AG]

Steph Willems
Steph Willems

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  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
  • TheEndlessEnigma Poor planning here, dropping a Vinfast dealer in Pensacola FL is just not going to work. I love Pensacola and that part of the Gulf Coast, but that area is by no means an EV adoption demographic.
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