By on January 6, 2018

Nissan Murano CrossCabriolet 2012

Like most people, you’re probably thinking of sliding into a brand spankin’ new two-door SUV convertible in the new year. Who isn’t? But the Range Rover Evoque Cabriolet is just too nouveau riche for your discerning tastes; you’re thinking of something less snooty, something more relatable to the common man.

Hey, doesn’t Nissan sell a Murano CrossCabriolet? That sounds more up your street. Grabbing your cup of Swiss Water decaf, you head over to the interwebs to take a gander at the CrossCabriolet. Hopefully there’s still one available in light teal. Well, what do you know? Here’s the webpage, just as you hoped.

Hold on a minute — all of this juicy CrossCabriolet info is written in past tense!

That’s because Nissan discontinued the CrossCabriolet in 2014, making the much-derided Murano variant as dead as Lindsay Lohan’s career. And yet the model and its webpage lives on, effectively serving as a salesman.

“If your tastes run towards futuristic styling, modern tech, and AWD capability, have a look at the 2017 Murano,” the Murano CrossCabriolet’s webpage states. “If the timeless style of a convertible is what you’re after, the 370Z® Roadster is the one for you.”

Boy howdy! Nissan might be right! The odd thing is, though, the page doesn’t stop there. Nissan continues describing the CrossCabriolet’s unique features, punctuating its glowing accolades with the word “was.” It’s an odd decision. Why not just let the page die? At least pull it after a full model year (or so) has passed.

Just like in Pet Cemetery, there’s new and disturbing life to be found after death, at least online. The 2016 Nissan Quest, sales of which dried in the middle of last year, lives on in the present tense. To be fair, Nissan did unload one in the U.S. last month, following a multi-month sales gap.

It doesn’t end there. Who’s interested in an Altima Coupe? The model “made a statement all its own,” Nissan claims, before pointing would-be buyers (“availability is limited”) towards the present-day Altima and 370Z. Nissan killed off the Altima Coupe after the 2013 model year.

Interested in an Infiniti Q40 (discontinued after 2015)? Read more about the features it “boasted” here. What about a quirky Cube? It bit the dust after 2014, but there’s a sales pitch to be had here for the Versa Note. Maybe a brawny Xterra SUV is more your speed. Well, availability of the model (which died after 2015) is very limited, but can Nissan interest you in a rugged Frontier?

It’s not unusual to see the webpages of discontinued models live on while automakers shove remaining inventory out the door, but that only makes sense. There’s pricing info to deliver and features to list on a dead car people can still buy. Fiat Chrysler sold 139 Dodge Darts, 332 Chrysler 200s, and 240 Jeep Patriots in December. General Motors unloaded 53 Buick Veranos.

In the case of the Dart and 200, FCA took a less-confusing approach to dealing with death, giving the models a proper send-off:

Maybe saying goodbye is just too hard. Or, more likely, Nissan’s strategists feel there’s a tiny benefit to be had by keeping these pages around for a number of years. Existing owners (or lessees) might be unaware that their beloved ride was shot out from under them, leaving them disoriented and scared at trade-in time.

Whatever the reason, it’ll be interesting to see just how long Nissan’s digital tombstones last before falling over.

[Image: Nissan]

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25 Comments on “At Nissan, Defunct Models Never Die – Their Webpages Live on Forever...”


  • avatar
    CX1

    RIP TTAC

    • 0 avatar
      JohnTaurus

      Yep, its sad we have to deal with all this car-related content, sparking conversations and giving us something rather than nothing on a lazy Saturday.

      For all the money we pay for this service, there is no excuse for not knocking it out of the park with every article.

  • avatar
    jalop1991

    I didn’t know “webpage” was a word.

    Wait–it’s not.

  • avatar
    JMII

    Actually this makes sense, people are searching for these corpses so why not offer them something else instead. Or maybe they will find a used one at their local Nissan store. It’s not like its costing them anything to leave these pages up. I just wonder what happens in the marketing meeting when some web programmer mentions the CrossCabriolet’s page got 10X the normal level of hits this weekend.

    • 0 avatar
      JohnTaurus

      “See guys! I told you! Now, we *gotta* do another one next generation. Call the product guys and get em working on some sketches.”

    • 0 avatar
      Kyree S. Williams

      Most CMSs have the ability to let you also unpublish the page, so that it is no longer publicly accessible. That way, you aren’t deleting the page, but it’s not just sitting there gathering hits, either Alternatively, you might be able to do a redirect on that URL to send, say, people hitting the Murano CrossCabriolet link to just the regular Murano page.

  • avatar
    Joss

    Nissan does better at this than touting their commercial offerings.

  • avatar
    Fred

    To be fair there is a lot of that out there. They just remove the links. I did it too, because sometimes the boss would change their minds and want the page back up. Wasn’t easy to get IT to give me a backup and of course marketing couldn’t find the data either.

  • avatar
    JohnTaurus

    I’ll admit I don’t hate the CrossCabriolet. Its just weird enough to be cool, at least somewhat. Moreso for the Cube, I wouldn’t mind a manual version, but there is no way I’d consider a CVT in an already underpowered vehicle.

  • avatar
    SCE to AUX

    I have to agree with you Steph. It just seems weird for such pages to exist so long after a particular model is extinct.

  • avatar
    Spike_in_Brisbane

    I wish that this phenomenon and the www existed in 1965 so I could explore the features of the new AP6 Chrysler Valiant.

  • avatar
    ajla

    “making the much-derided Murano variant as dead as Lindsay Lohan’s career.”

    Meow.

    • 0 avatar
      JohnTaurus

      I was completely unaware she had a career in the first place. Well, I’ve heard the name, but I just had to Google her to see what she does, or did. I’ve seen 0 of her movies and I have no idea what song(s?) she’s responsible for.

      I’m not exactly one of those people who gives a phuck about celebrities. Speaking of such, can anyone tell me why the Kardashians are famous?

    • 0 avatar
      The Ryan

      She’s angling to play Batgirl on the big screen…

  • avatar
    CombiCoupe99

    I am absolutely convinced that the cross cabriolet is not a future classic, but is DEFINITELY a future collectible.

    Get back to me in 30 years and we can compare notes.

  • avatar

    I would call it “Norman Bates syndrome”.

  • avatar
    MoparRocker74

    “2 door convertible SUV” sounds completely BADASS. Of course, in my mind that conjures up images of the 5 CJs and Wranglers Ive owned as well as the ’74-’81 Ramcharger/Trailduster, IHC Scout, any Bronco without the II, K5 Blazer, FJ-40, Land Rover Defender, first gen 4Runner, etc. In other words all the ruggedness and offroad capability of a pickup but the wind in your hair, room for friends and possibly some toys on a trailer. Just WTF were they smoking over at Nissan?!?! If anyone over there had a functioning brain, theyd have offered the XTerra with a removable roof to keep Jeep on their toes.

    The Altima coupe was a nice looking car, but finds itself in the dilemma of every other coupe that is essentially a fashion statement. Why buy one when an Altima sedan is the more practical choice, and the Z looks just as good and curb stomps it performance-wise?

    • 0 avatar
      JohnTaurus

      I agree on your SUV points. As far as the Altima, if it were decently entertaining to drive, a coupe might have worked, as it did for Accord up until this generation. I could see the fun of a 3.5L/6MT Altima coupe, but *every* one I’ve seen was a 2.5S. Snoozefest with less practicality than the equally boring sedan. And, a V-6/6MT Accord coupe is/was likely a better car in every conceivable way compared to the equivalent Altima.

      It also didn’t help that it looked for all the world like a Pontiac G6 coupe. Which, honestly, I think I’d rather have.

      • 0 avatar
        golden2husky

        I have to disagree, JT – I consider my 09 Altima (ok owned by employer) more than “decently entertaining to drive”. Unless the newest models have become dulled down significantly, driving dynamics were certainly not a shortfall of the car. I’m no Jack for sure, but I do have a sportscar to drive so I am not comparing it to a Cavalier. Dull as dishwater styling, check. Especially in white which is what mine is. An Accord is certainly a notch up in both size and cost so I’m not really sure that is a good comparison.

        As for the G6, well had that Pontiac model offered the same attributes as an Altima (dynamics, braking, quality, reliability) it would not be the whipping boy that it is.

  • avatar
    nvinen

    Ford Australia does something similar. I think it’s nice.

    https://www.ford.com.au/about-ford/History/

  • avatar
    ajla

    gm.com/owner-assistance/oldsmobile/alero.html

    gm.com/owner-assistance/pontiac/g5.html

    gm.com/owner-assistance/hummer/h3t.html

  • avatar
    sportyaccordy

    Reads like an obituary.


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