Mercedes-Benz Cast a 1979 280GE in Synthetic Amber for NAIAS

mercedes benz cast a 1979 280ge in synthetic amber for naias

In celebration of the redesigned G-Class, Mercedes-Benz has decided to cast the original G-Wagen in fake amber. The massive instillation is suppose to convey the timelessness of the SUV’s design — which is good, because we don’t think Daimler is going to bother changing the look of the new one all that much.

“The amber cube puts the uniqueness of the G-Class in a nutshell” explained Dr Gunnar Güthenke, head of Mercedes-Benz’s off-road vehicle unit. “Our cult off-road vehicle has been continuously evolving for nearly 40 years – without losing its character or its core values. Its DNA is stronger than time and than any fashion trend. The cube expresses this to stunning effect and thus embodies the objective for advancing the G-Class.”

We’d like to take this moment to remind everyone that the G-Class’s origins can be traced back to the Shah of Iran needing a military vehicle to oppose the Islamic Revolution taking place in the 1970s. However, Mercedes glossed over that fact in its press release, presumably because the current SUV is less about military actions and more about shopping trips on Rodeo Drive.

Still, it remains an iconic vehicle for the brand, easily identified by enthusiasts and automotive laypersons alike. Trapping the first G-Class to hit the consumer market in amber like a prehistoric insect makes for a clever display, and it’s so massive we doubt anyone at the North American International Auto Show will miss it. The company even makes a sly Jurassic Park reference by discussing the “DNA of the G-Class” in its “ Stronger Than Time” web series, which began last November.

If you want to see it, the Mercedes’s huge golden cube will be located at the main entrance to Detroit’s Cobo Center for the duration of NAIAS.

[Image: Mercedes-Benz]

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  • PentastarPride PentastarPride on Jan 13, 2018

    I'd much rather have an X164 GL-Class (2007-2012). That was a nice, sharp-looking vehicle (minus the massive, disproportionate grille on the GL550 versus the standard one on the GL320/350/450. Almost bought one from my father in law until I was put off with the potential of a $3k suspension repair, the main Achilles heel with some of the X164s, which is otherwise pretty solid. To me, the G-Wagen doesn't seem like it could be a part of Mercedes' luxury division, much like the Sprinter/Metris, A and B-Classes. It's the German version of a Jeep Wrangler, albeit with much more power and some creature comforts. An S-Class is more elegant, and the GL-Class is suave and brawny when it needs to be.

  • SPPPP SPPPP on Jan 15, 2018

    Is this really for NAIAS, or is this for Jabba the Hutt's garage? Would look great next to the carbonite encased chauffeur.

  • Inside Looking Out Cadillac now associates with rap music. In the past it was all about rock'n'roll. Rap is environmentally friendlier than rock'n'roll.
  • EBFlex This is nothing compared to what Ford is doing. The fake lightning is seeing massive price increases for 2023. Remember how they self pleasured themselves about the fake lightning starting under $40k? In 2023, the price jumps by a very Tesla like $7,000. And that’s not the biggest price jump. And much less talked about, the government fleet discounts are going away. So for a basic 3.3L Explorer, the price is jumping $8,500. S basic F150 is also now $8,500 more. Im sure the same people that complained about the oil companies making “obscene profits” will say the same thing about Ford.
  • Bobbysirhan Sometimes it seems like GM has accepted that the customers they still have are never going to come to their senses and that there aren't any new dupes on the horizon, so they might as well milk their existing cows harder.
  • Buickman how about LowIQ?
  • Gemcitytm Corey: As a native SW Ohioan, Powel Crosley, Jr. has always been an object of fascination for me. While you're correct that he wanted most of all to build cars, the story of the company he created with his brother Lewis, The Crosley Corporation, is totally fascinating. In the early 20's, Crosley was the nation's leading manufacturer of radio receivers. In the 1930's, working from an idea brought to him by one of his engineers, Crosley pioneered the first refrigerator with shelves in the door (called, of course, the "Shelvador"). He was the first to sell modular steel kitchen cabinets (made for him by Auburn in Connersville). He brought out the "IcyBall" which was a non-electric refrigerator. He also pioneered in radio broadcasting with WLW Radio in Cincinnati (wags said the calls stood for either "Whole Lotta Watts" or "World's Lowest Wages"). WLW was one of the first 50,000 watt AM stations and in 1934, began transmitting with 500,000 watts - the most powerful station in the world, which Mr. Crosley dubbed "The Nation's Station". Crosley was early into TV as well. The reason the Crosley operation died was because Mr. Crosley sold the company in 1945 to the AVCO Corporation, which had no idea how to market consumer goods. Crosley radios and TVs were always built "to a price" and the price was low. But AVCO made the products too cheaply and their styling was a bit off the wall in some cases. The major parts of the Crosley empire died in 1957 when AVCO pulled the plug. For the full story of Crosley, read "Crosley: Two Brothers and a Business Empire That Transformed the Nation" by Rutsy McClure (a grandson of Lewis Crosley), David Stern and Michael A. Banks, Cincinnati: Clerisy Press, ISBN-13: 978-1-57860-291-9.
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