McLaren Confirms SUVs Aren't for Supercar Manufacturers
Let’s take a moment to consider how ubiquitous sport utility vehicles and crossovers have become. They are, quite literally, everywhere, and reason for this is that they’ve morphed into a jack-of-all-trades type of automobile.
The antiquated definition of SUV included words like “rugged” and “off-road.” But modern examples really only need to ride higher than your typical sedan to qualify. That, along with the segment’s current trendiness, has helped to make such vehicles exceeding popular. So popular, in fact, that practically every automaker is trying to build one to improve sales.
This includes supercar manufacturers. Lamborghini intentionally priced the Urus as an “entry-level” model to ensure volume — and you had better believe Aston Martin and Ferrari will do the same with their upcoming crossovers. Porsche has two SUVs and the more-affordable Macan became its best-selling model last year. However, there is one performance brand that says it has no place for such a vehicle: McLaren.
“I’m not the first person to point out an SUV is neither particularly sporty or utilitarian,” McLaren’s chief designer, Dan Parry-Williams, told Top Gear in a recent interview.
The U.K.-based company says it intends to maintain a performance-driven strategy through 2022. It is dumping over £1 billion into the research and development of 12 new models, but not a single one will be an SUV. Why? Because McLaren says the very concept of a sport utility vehicle clashes with the brand’s motto of “everything for a reason.”
“It’s not ‘everything for a reason,’ unless the reason is to clutter up the streets,” Parry-Williams explained in a rather savage burn.
While McLaren could always change its mind, like Ferrari did, it won’t be able to until after 2022. Executives have confirmed all planned models will use platforms that would make building a crossover next to impossible.
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