Chinese Startup Byton Teases Electric 'SIV' Ahead of CES Debut

Matt Posky
by Matt Posky

Even though automotive trade shows are becoming more tech-focused, its still a difficult environment for a fledgling carmaker to break into. That’s one reason the Consumer Electronics Show, now just called “CES,” has hosted so many Chinese startups these last few years. One of the newest is the e-car manufacturer Byton, formerly known as Future Mobility.

While Byton sounds more like the name of a vehicle than a brand — especially since it was, two months earlier — it’s infinitely better than mashing two of the auto industry’s most-popular buzzwords together and pretending it means something. The company was also wise to get away from any moniker that might allow the public to confuse it with Faraday Future.

However, adopting the name of its singular model means Byton had to come up with something new for the vehicle scheduled to make its world debut at CES next week. Now dubbed the SIV (smart intuitive vehicle), the Chinese-brand is promising a “next generation smart device” that is “uniquely built for the coming era of truly shared, smart mobility and autonomous driving.”

It certainly sounds like Byton is prepared to deliver some future mobility, but we’ve been burned before by tech-heavy cars arriving at CES. What does all of that marketing jargon mean?

For starters, the company promises the SIV will have a curved touchscreen spanning the entire length of the dashboard, with a secondary screen housed inside the steering wheel. That seems like overkill, but it would set it apart from other vehicles and allow passengers to watch Ben-Hur in its original ludicrously wide-aspect ratio of 2:76:1. However, other applications that would necessitate such a broad screen are difficult to imagine.

This is doubly true since drivers won’t actually need to handle the touchscreen. According to Byton, the SIV will come equipped with an array of interior sensors that allow drivers to use hand gestures to control the vehicle. While we’d prefer to reserve a few for expressing our feelings to other drivers, it might be interesting to toss out a pinky to indicate a left turn.

Other showoff tech goodies include a cloud platform that connects occupants’ smartphone apps and data. Byton also stated that the car uses facial recognition to allow for “intuitive access.” Although, as this is all pre-production, we may never see any of the technology. Hell, we may never even see the car.

Powering the SIV are a pair of electric motors: a 201-horsepower unit in the front and a 268-hp e-mill at the rear. The standard model is said to be equipped with a 71-kWh battery, but Byton claims a 95-kWh unit should be available as an option. The alleged range for the 71-kWh power-pack is 200 miles and the larger unit is supposedly good for an additional 110 miles.

Further details will be announced next week, when the Byton SIV debuts at CES 2018 on January 7th. Production is said to begin in China next year, though the firm fully intends to bring it Europe and the United States in 2020.

[Images: Byton]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • SCE to AUX SCE to AUX on Jan 03, 2018

    "...truly shared, smart mobility and autonomous driving" No, maybe, and no. But it has a display in front of the driver, so it beats the Model 3 in that regard.

  • BryanC BryanC on Jan 03, 2018

    Anyone else think of Simian Immunodeficiency Virus?

    • RHD RHD on Jan 03, 2018

      They're just calling it that while they figure out what happens to the test monkey when the airbag deploys from under the steering wheel touchscreen. The final model for consumers will be the Byton HIV. So you are definitely on the right track. (The 2-seater commuter version will be called the "Byton This!").

  • Alan Years ago Jack Baruth held a "competition" for a piece from the B&B on the oddest pickup story (or something like that). I think 5 people were awarded the prizes.I never received mine, something about being in Australia. If TTAC is global how do you offer prizes to those overseas or are we omitted on the sly from competing?In the end I lost significant respect for Baruth.
  • Alan My view is there are good vehicles from most manufacturers that are worth looking at second hand.I can tell you I don't recommend anything from the Chrysler/Jeep/Fiat/etc gene pool. Toyotas are overly expensive second hand for what they offer, but they seem to be reliable enough.I have a friend who swears by secondhand Subarus and so far he seems to not have had too many issue.As Lou stated many utes, pickups and real SUVs (4x4) seem quite good.
  • 28-Cars-Later So is there some kind of undiagnosed disease where every rando thinks their POS is actually valuable?83K miles Ok.new valve cover gasket.Eh, it happens with age. spark plugsOkay, we probably had to be kewl and put in aftermarket iridium plugs, because EVO.new catalytic converterUh, yeah that's bad at 80Kish. Auto tranny failing. From the ad: the SST fails in one of the following ways:Clutch slip has turned into; multiple codes being thrown, shifting a gear or 2 in manual mode (2-3 or 2-4), and limp mode.Codes include: P2733 P2809 P183D P1871Ok that's really bad. So between this and the cat it suggests to me someone jacked up the car real good hooning it, because EVO, and since its not a Toyota it doesn't respond well to hard abuse over time.$20,000, what? Pesos? Zimbabwe Dollars?Try $2,000 USD pal. You're fracked dude, park it in da hood and leave the keys in it.BONUS: Comment in the ad: GLWS but I highly doubt you get any action on this car what so ever at that price with the SST on its way out. That trans can be $10k + to repair.
  • 28-Cars-Later Actually Honda seems to have a brilliant mid to long term strategy which I can sum up in one word: tariffs.-BEV sales wane in the US, however they will sell in Europe (and sales will probably increase in Canada depending on how their government proceeds). -The EU Politburo and Canada concluded a trade treaty in 2017, and as of 2024 99% of all tariffs have been eliminated.-Trump in 2018 threatened a 25% tariff on European imported cars in the US and such rhetoric would likely come again should there be an actual election. -By building in Canada, product can still be sold in the US tariff free though USMCA/NAFTA II but it should allow Honda tariff free access to European markets.-However if the product were built in Marysville it could end up subject to tit-for-tat tariff depending on which junta is running the US in 2025. -Profitability on BEV has already been a variable to put it mildly, but to take on a 25% tariff to all of your product effectively shuts you out of that market.
  • Lou_BC Actuality a very reasonable question.
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