Toyota Claims New Camry Represents an Evolution for the Entire Company

Matt Posky
by Matt Posky
toyota claims new camry represents an evolution for the entire company

Toyota is claiming that its TNGA modular platform represents more than a sea change for the Camry. It points to an entirely new direction for the company as a whole, highlighting its commitment to American manufacturing and a future involving more exciting vehicles.

While the latter remains to be seen, the Toyota New Global Architecture has warped the company’s midsize sedan into something almost unrecognizable. With substantially “more-aggressive” styling, the Camry is also boasting efficiency and performance gains — thanks to the platform’s low center of gravity and increased rigidity. But Toyota doesn’t want to keep the technology limited to America’s best-selling sedan, the architecture and concept are set to be baked into future vehicles as well. Because what good is cost-saving modular platform if you are only use it on a single model?

“TNGA is really about an overhaul mindset for the company,” explained Tom Burrows, Toyota project manager for vehicle quality and production engineering, to Automotive News. “It’s an opportunity for the designers, stylists and our production engineering and manufacturing to think about — and create — what is the best vehicle possible, the best plant possible.”

The plant is the TMMK assembly plant in Georgetown, KY. Toyota is spending $1.3 billion in upgrades at the plant to ensure production of the Camry remains ready for assembly using the TNGA platform, while also prepping the facility for future models. According to Toyota, TMMK hired more than 700 additional people to support the launch of the new Camry, bringing its total number of employees to over 8,000. As the largest Toyota plant in the world, TMMK has produced more than 11 million vehicles in its 31 years, over 8 million of which were Camry sedans.

“The launch of the next-generation Camry is important for Toyota in America, and expands the company’s footprint in, and commitment to, Kentucky,” said Wil James, president of TMMK, during last week’s production launch of the new model. “We are proud to be the first in North America to produce a vehicle with TNGA. It’s a testament to the skill and dedication of our team members.”

Toyota New Global Architecture facilities are appearing worldwide to give the Japanese automaker some much-needed flexibility within the marketplace. While Mexico will be using the modular platform to produce the updated Corolla, its assembly lines will be better poised to pick up the slack on other vehicles without undergoing extensive conversions. Likewise, the Kentucky plant will be able to use TNGA to build the Camry and other body styles conducive to American tastes — crossovers, like the RAV4, for example.

A shrewd move if U.S. car sales continue to give way to CUVs.

The contemporary architecture makes the radiator part of the engine module, meaning it doesn’t have to be installed separately. TNGA vehicles can also take four and the six-cylinder motors for the gasoline-powered cars, as well as hybrid engines without forcing assembly lines to reconfigure themselves quite so heavily as before. It’s dollars and cents but it adds up for a manufacturer.

The only exception would be body-on-frame trucks and SUVs, which obviously wouldn’t use the same framework.

Once Toyota’s Avalon switches to the platform in 2018, the Georgetown plant can eliminate one of its three trim assembly lines due to the streamlining of tasks and the use of modular assemblies, said Dan Antis, vice president of manufacturing at TMMK. “As a result of TNGA and the commonization of the underbody, it makes it easier for us to bring in any vehicle, whether its an SUV or another car,” Antis explained.

[Images: Toyota]

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  • PrincipalDan PrincipalDan on Jul 03, 2017

    Is there word when the Lexus ES will be switching to this platform? It would be a bit scandalous if there is a new Avalon before there is a new ES. (Given that the ES is likely the bigger cash cow for Toyota.)

    • Jalop1991 Jalop1991 on Jul 03, 2017

      The Avalon comes in 2019, a year after the Camry. Given that since 2013 the ES has been built on the Avalon platform, I'll let you do the math.

  • DownUnder2014 DownUnder2014 on Jul 04, 2017

    I am interested to see where the next Camry will be built (for the Australian market), seeing as the Altona plant will close October 3rd, 2017. As an aside, are they using a revised version of the existing 3.5 2GR-FE V6 in the new Camry? Or is there a all-new V6 being fitted in?

  • SCE to AUX I like the concept, but $6k just gets you started. I'd have to outsource the bodywork, which is a real problem on a project like this.Still, the result would be a fun vehicle that reflects what many people want today - a small unbloated utility truck.
  • TheDoctorIsOut Try and keep it as light and focused as it always has been and as analog as possible. For those who can appreciate it (and fit into it) there’s still something special about a car that can be driven at 90% of its potential for most of the daily drive.
  • SCE to AUX Let it die with dignity - no electrification. That would kill the spirit of the original.Mazda needs to think about survival and market share, not tinker with a niche car with waning sales, or dying on Wankel Hill.Maybe their body and paint engineers could help Tesla once Mazda folds.
  • Lou_BC H-E-L-L-C-A-T
  • EBFlex "EBFlex speaks more truth."It's sometimes a burden being right all the time.