Remember That CX-8 Mazda USA Can't Have? It Won't Remain Exclusively in Japan After All

Timothy Cain
by Timothy Cain

The Mazda CX-4 is essentially a more style-centric variant of the Mazda CX-5.

But you can’t have it. The Mazda CX-4 is for China alone.

The upcoming Mazda CX-8, meanwhile, straddles the middle ground between the CX-5 and CX-9: smaller than a CX-9, but still roomy enough to squeeze in a third row of seats, unlike the CX-5.

Our interest in the CX-8 was piqued when the right-hand-drive Mazda was seen parked on Chicago streets two months ago. But Mazda wouldn’t budge: this was no sign that the CX-8 was bound for America. Instead, the CX-8 is intended only to serve a purpose as Mazda’s large vehicle in Japan, where the CX-9 is too big.

It seems, however, that the Mazda CX-8 is destined for the export market after all.

Just as in the United States, where Mazda’s blossoming crossover lineup would do well to be expanded — Mazda USA now produces 54 percent of its sales via the CX-3, CX-5, and CX-9 — Mazda’s Australia outpost would also like to get its hands on more utility vehicles.

The key difference: Mazda is a bit player in the United States, claiming less than 2 percent of the market through 2017’s first six months. Mazda Australia, on the other hand, is a powerhouse by comparison. More than 10 percent of the new vehicles sold in Australia so far this year were Mazdas. Only Toyota sells more new vehicles.

The Mazda 3 is Australia’s fourth-best-selling vehicle; the second-best-selling car. Mazda’s CX-5 is Australia’s top-selling SUV/crossover; the CX-3 ranks fifth.

If Mazda Australia garners this kind of success with a limited lineup, how much more damage might be done with a fourth utility vehicle?

Wheels reports that the CX-8’s inclusion in Mazda’s 2018 lineup Down Under is not yet finalized, but, “Mazda Australia is confident the CX-8 will form a part of the growing model line-up.”

Of course, the respective success of Mazda in the U.S. and Australia is not the only key distinction. The CX-8 was intended to be a JDM vehicle only. JDM equals right-hand drive. Likewise, Australia is a right-hand-drive market.

Thus, don’t hold your breath for the CX-8 to arrive in America just because Mazda seems willing to adjust product plans for the Aussies. The 2018 Mazda CX-8 debuts in production form in Tokyo in October 2017.

[Image: Mazda]

Timothy Cain is a contributing analyst at The Truth About Cars and Autofocus.ca and the founder and former editor of GoodCarBadCar.net. Follow on Twitter @timcaincars.

Timothy Cain
Timothy Cain

More by Timothy Cain

Comments
Join the conversation
7 of 21 comments
  • Chocolatedeath Chocolatedeath on Jul 12, 2017

    Still say that the CX9 as much as I like it is a half size to small. (interior wise) It needs to be Traverse sized and then bring over the CX8..

    • Rocket Rocket on Jul 12, 2017

      Thanks to terrible packaging, it's a half size too small on the inside for sure. The footprint is plenty generous, however. A case of form over function if ever there was one.

  • Rocket Rocket on Jul 12, 2017

    Forget the CX-8, I want a CX-9-based CX-7. Kill the third row, shorten it up to 189" on a 112" wheelbase to split the difference between the 5 and 9. I would even consider the CX-9 if they offered a 2-row option (in Signature trim). But as it stands the third row's only purpose from my perspective is to add weight and eat up a lot of usable cargo space.

    • See 3 previous
    • Rocket Rocket on Jul 13, 2017

      @rx8 Well, since the seats become the load floor when folded, I'm guessing the space would be even less useful without the seats.

  • Lichtronamo Watch as the non-us based automakers shift more production to Mexico in the future.
  • 28-Cars-Later " Electrek recently dug around in Tesla’s online parts catalog and found that the windshield costs a whopping $1,900 to replace.To be fair, that’s around what a Mercedes S-Class or Rivian windshield costs, but the Tesla’s glass is unique because of its shape. It’s also worth noting that most insurance plans have glass replacement options that can make the repair a low- or zero-cost issue. "Now I understand why my insurance is so high despite no claims for years and about 7,500 annual miles between three cars.
  • AMcA My theory is that that when the Big 3 gave away the store to the UAW in the last contract, there was a side deal in which the UAW promised to go after the non-organized transplant plants. Even the UAW understands that if the wage differential gets too high it's gonna kill the golden goose.
  • MKizzy Why else does range matter? Because in the EV advocate's dream scenario of a post-ICE future, the average multi-car household will find itself with more EVs in their garages and driveways than places to plug them in or the capacity to charge then all at once without significant electrical upgrades. Unless each vehicle has enough range to allow for multiple days without plugging in, fighting over charging access in multi-EV households will be right up there with finances for causes of domestic strife.
  • 28-Cars-Later WSJ blurb in Think or Swim:Workers at Volkswagen's Tennessee factory voted to join the United Auto Workers, marking a historic win for the 89- year-old union that is seeking to expand where it has struggled before, with foreign-owned factories in the South.The vote is a breakthrough for the UAW, whose membership has shrunk by about three-quarters since the 1970s, to less than 400,000 workers last year.UAW leaders have hitched their growth ambitions to organizing nonunion auto factories, many of which are in southern states where the Detroit-based labor group has failed several times and antiunion sentiment abounds."People are ready for change," said Kelcey Smith, 48, who has worked in the VW plant's paint shop for about a year, after leaving his job at an Amazon.com warehouse in town. "We look forward to making history and bringing change throughout the entire South."   ...Start the clock on a Chattanooga shutdown.
Next